Conference Retail Sentiment Social Media 
Social Media Strategies Summit
FEBRUARY 13, 2020
With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. This is likely due to the fact that decision makers across industries are active on social media.
Adam Cohen
MARCH 30, 2011
How do you define success with leveraging social media? With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. Social Media Success is NOT: …getting a celebrity to retweet a post.
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Sprout Social
NOVEMBER 30, 2023
How to analyze marketing competitors To analyze your competitor’s marketing strategy, you need to gather as much competitive intelligence as possible about their marketing, from web and social media to field marketing. Also follow social media hashtags related to your product or service.
Sprout Social
OCTOBER 17, 2022
Marketers can take a play from the event planner’s book by implementing surprise and delight for their audiences through social media. If a surprise and delight idea is executed well, customers are more likely to advocate for the brand, especially on social media. How to surprise and delight customers. Host an event.
Laurel Papworth
FEBRUARY 18, 2016
Shares Social Media has trained artificial intelligence and now Big Data is taking over. They are focussing on the DATA behind social media. I’ve been giving some keynote presentations and one day workshop in the last year on Big Data and Social Media, and this is a summary of the marketing part of those workbooks.
Convince & Convert
NOVEMBER 16, 2015
There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. The amount of people using social media has grown tremendously, and it is now one of the best ways to reach consumers. Location-based social media data is powerful.
Twist Image
JANUARY 16, 2013
A sentiment. It's something that few brands could have done without a multi-million dollar advertising campaign, but now it's coming down to technology, social media, big data and utilitarianism marketing. " The question was asked more times that I could count last week in Las Vegas while attending a conference.
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