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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

News mentions tell you about how your competitors are doing in the media and provide data for sentiment analysis (i.e., Sprout’s Competitive Analysis Listening tool offers a side-by-side competitor comparison of metrics like average positive sentiment. Online reviews also give you insight into brand sentiment.

Analysis 103
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Social Media Success is About The Customers, Stupid

Adam Cohen

With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. Often times this is because they think of success as whether their story gets placed in AdAge or is mentioned by a pundit at a conference. Most Commented.

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Top B2B Brands on Social Media

Social Media Strategies Summit

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. This positions Square as a supporter of the little guys, and helps build positive brand sentiment on Instagram.

B2B 150
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Surprise and delight: What it is and brands who get it right

Sprout Social

Along with social listening, use social media sentiment analysis to see how your customers feel about your brand. The experience management company asked conference attendees to Tweet them a wish and they promised to deliver in real time. The online pet retailer Chewy uses surprise and delight to help grieving pet parents.

Brands 96
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The Permanent Brand

Twist Image

A sentiment. " The question was asked more times that I could count last week in Las Vegas while attending a conference. retail experience. Inevitably, there is some quaint reference to cows being branding with a hot iron stick as an identifier. An impression. A feeling. The age of the permanent brand. advertising campaign.

Brands 108
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How to Use Location Data to Decode Customer Conversations

Convince & Convert

Retailers can find customers that are posting in-store and immediately address issues. Discovering social content at the venue can help marketers find user-generated content to share, analyze event sentiment, and identify any safety or security threats. Location can make that data actionable.

Data 60
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Social Media is Dead, Long Live Big Data

Laurel Papworth

What that means is we’re able to tailor an insurance offer that targets those really good insurance risk customers,” Woolworths Ltd director of group retail services, Penny Winn, told AdNews. SMH big data social media. By the way, Choice were wrong. Sales love this one. I was at Sydney airport when the door crew mentioned my name.

Data 40