Convince & Convert

SEPTEMBER 7, 2010

His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances. UNsettling Stratten has a knack for gaps. He’s on the road now on the UnMarketing book tour of 30+ cities.

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Review Social Media Social CRM Consultant 115

Convince & Convert

AUGUST 2, 2010

If you’re looking to bring some clarity to your Facebook efforts, be sure not to miss this illuminating presentation from social media strategist Jay Baer. I’ve worked with this team before on the Social Media Success Summit earlier this year. It will change the way you think about Facebook for business.

Facebook 121

Facebook Social CRM Consultant MySpace 121

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. I’d be happy to share my slide presentation with you, too).

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

AUGUST 24, 2010

Meanwhile, we’re hitting the road to present the core concepts of The Now Revolution to businesspeople and marketers everywhere. Amber presented a smashing summary at the recent SocialFresh Charlotte. We’ll have Facebook page and other promotional stuff about the book online soon – including pre-ordering capabilities.

Social CRM 111

Social CRM Consultant MySpace Social Media 111

Convince & Convert

JULY 27, 2010

Whether it’s blog posts, video blogs, Powerpoint presentations, podcasts, haiku, or graffiti art, practice makes the production process easier. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

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Social CRM Consultant Blogger MySpace 117

Mindjumpers

JUNE 19, 2014

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. They offered exceptional concrete value to practitioners of social business intelligence: 1.

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Research Data Social CRM Wikipedia 194

Convince & Convert

MAY 13, 2010

Not sure who came up with it originally) Social media changes the relationship between companies and customers from master and servant, to peer to peer. You must fight social media fire with social media water. 18 social media quotes jay baer View more presentations from Jay Baer. How can I help you?

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Social Media Strategy Social CRM Consultant 151

Convince & Convert

JULY 20, 2010

Check out my Online Marketing Summit presentation below on this topic: View more presentations from Mike Corak. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. This makes for both short and long-term success (ex.

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Social Media Strategy Consultant Blogger 139

Convince & Convert

MARCH 25, 2010

At the most granular, day-to-day level, this necessitates visiting your various outposts and your social media hub , determining your progress on each, and graphing it out over time. Or, you could just use Swix, the super slick new social media scoreboard that just works. Need to see the increase in Twitter followers over time?

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

FEBRUARY 19, 2010

And More… Although I’m not using it presently, you can also configure your NutshellMail to include Linkedin and MySpace content, as well as updates from the Ning groups of which you are a member. Plus, event invites, and photos in which you’re tagged. How can I help you?

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Convince & Convert

JULY 21, 2010

The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. Download Michael’s presentation here. Michael did talk about 2257 and FTC disclosure in his presentation so if you click through on that link you will read more there. People are sharing photos, ideas, writings and video.

Social Media 153

Social Media Policies Consultant Social CRM 153

Convince & Convert

JUNE 24, 2010

The Power of the Unexpected The genius of infomercials (and to a lesser degree, home shopping channels), is that they present to you products that you didn’t know you needed, because you didn’t know they existed. Get them to tell your story, and you really have something viable. He was personable and funny, a real likable guy.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 116

Social Media eBook Strategy Social CRM 116

Convince & Convert

MAY 11, 2010

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Today, that initial contact can be created over a few hours using social media.

FAQ 137

FAQ Content Consultant Social Media 137

Convince & Convert

FEBRUARY 23, 2010

link] > @jaybaer [link] Stephanie Wonderlin Is Your Social Strategy Proactive or Reactive? When applied to the area of Social CRM, we see the majority (+90%) of activity as reactive (social monitoring)– very focused on the service-side. link] Mike Adams RT @OneCoach: Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

MARCH 4, 2010

For more on advanced blogging, please see my post and slide presentation: 11 Must-Dos for the Serious Blogger. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

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Metrics Strategy How To Tourism 130

Convince & Convert

JUNE 7, 2010

The book is presented in three sections. My favorite is the “Face Game&# whereby every time an employee logs on to the Web, he or she is presented with a photo of another employee, and a list of names. Ive founded 5 companies, and spent 15 years running digital marketing agencies. How can I help you?

Social Media 119

Social Media Strategy Review Consultant 119

Convince & Convert

JUNE 22, 2010

No stack of case studies or conference road trips will do it, either. If you don’t have the obvious social chatter about your brand, you have to make the case that content creation will drive search, which drives traffic, which drives sales. You have to commit to social media for the long haul to see the benefits.

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

APRIL 12, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

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Hotels Instagram Authentication Social Media 118

Convince & Convert

APRIL 6, 2010

I recommend using a mixture of your Top 25 phrases and some that are highly relevant to your business, but perhaps aren’t sending as much traffic as you’d like at present. You’ll then see a search results page that shows a comprehensive list of places you’ve been mentioned on the social Web. How can I help you?

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

APRIL 15, 2010

Kodak (and thousands of other companies) are writing blogs, taking photos, uploading videos, making presentations and creating all sorts of other content. I'd also add that content that isn't unique in message – or at least in perspective or presentation, or is also ineffective. How can I help you?

Content 124

Content Marketing Consultant Social Media 124

Convince & Convert

APRIL 1, 2010

I must have used the Edelam WalMart 'Flog' example 30 times in presentations and workshops! link] Glen Walker RT @jaybaer: Get Your Social Media Story Straight [link] (great piece on the importance of followup, too) [link] ??? As always – a great piece Jay. How can I help you?

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

SEPTEMBER 21, 2010

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. At one point we discussed headline writing and what draws clicks within the social media content universe. On this list #1, #5, #7, #11, #14, #16 all include a presentation, or free social media tool.

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Social Media Strategy Social CRM Consultant 141

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. We were on a WebEx with a client and their PR firm, they were so called social media gurus. What do you think? Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

SEPTEMBER 21, 2010

j Jason Baer Tom - Really interesting presentation. Everyone believes that good social media outreach will increase sales. j Jason Baer Tom - Really interesting presentation. j Jason Baer Tom - Really interesting presentation. Everyone believes that good social media outreach will increase sales.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

JULY 14, 2010

Those results will not change without a concerted effort to engage in social media. Throughout life it drives us crazy when people talk about us when we’re not around – here we have an opportunity to be present. Losing in social media can be akin to the experiences of companies like Kraft, Nestle, and BP in the social media realm.

Social Media 134

Social Media Strategy Metrics Organization 134

Convince & Convert

MARCH 22, 2010

link] Zack Wow, list of heavy hitter presenters… you're in good company. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. No pressure, eh? No pressure, eh? Looks like the “palooza&# will be a hit! How can I help you?

Price 108

Price Social CRM Social Media Consultant 108

Convince & Convert

APRIL 8, 2010

Would it work as a marketing and/or presentation device? The Keynote presentation app is very slick. I've been thinking about making it my conference travel/presentation device. IPad is great for conference tweeting, and blog commenting (like this one). Would it work with a i-pen or something like that?

iPad 136

iPad Content iPhone Wireless 136

Convince & Convert

APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

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Social Media Social CRM Loyalty Web 2.0 128

Convince & Convert

JUNE 15, 2010

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Companies should follow, not lead, their customers across the social Web. Here are 4 ways to find out where your customers are in social media: 1. The way you present it, makes sense.

Social Media 153

Social Media ScoutLabs Company Consultant 153

Convince & Convert

AUGUST 31, 2010

Research published in the Journal of Computer-Mediated Communication shows that online polylogues (multiple people talking with each other simultaneously) is better than a monologue (speaker presentation) or dialogue (turn-taking interactions). Ive founded 5 companies, and spent 15 years running digital marketing agencies. How can I help you?

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

SEPTEMBER 1, 2010

Why You’re the Key to Social Media Success 5 Step Process for Social Media Success [link] Brian Hamlett Very nice Jay and definitely true. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Any thoughts? Any thoughts?

Social Media 120

Social Media Consultant Social CRM eBook 120

Convince & Convert

JUNE 11, 2010

Wisely improve the present, it is nike dunk low thine. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Go forth to meet the shadowy future, without fear, and with a manly nike dunk cheap heart. newrulesofinvesting congrats, Jay!

Upcoming 124

Upcoming Project News Social Media 124

Convince & Convert

FEBRUARY 25, 2010

A Valentines day present? link] Weintraub Adv Do You Know Your Customers Enough to be a Social Media Hit? I really appreciate case studies on companies who are really getting social media right. link] Promotional Products Great post Susan! Really hit the nail on the head! Are people serious? How can I help you?

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

SEPTEMBER 21, 2010

Due to the content discovery constraints of social media sources such as Twitter, the timeframe to access historical data could be significantly less than 6 months. Although the concept for your article is a good one, there are some issues on how you presented it. How can I help you?

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Social Media Radian6 Strategy SM2 155

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. The one-liners I read daily are references to websites, conferences, fixes for technical problems. I love Twitter. It enriches my life every day.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Convince & Convert

JULY 22, 2010

My guess is that we'll find a way to measure the value of social media that will look a bit like a more sophisticated version of Customer Lifetime Value…it won't be perfect…but, we will likely develop it anyway. And, in my experience, anything that can't be quantified is considered less valuable by default.

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Social Media Strategy Influencer Case Study 128