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What is hashtagging and how to use it effectively

Sprout Social

To hashtag or not to hashtag? That’s the question frustrating social media marketers today. The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. Which is further complicated by experts who negate the benefits of hashtagging or dismiss them as irrelevant.

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Top Tools & Strategies To Nail YouTube Competitor Analysis

Keyhole.co

Let’s say you want to analyze your competitor’s brand sentiment on YouTube. Also Read : How BigEvo monitored as many as nine competitors across several social networks with Keyhole. Spy on hashtags Like keywords, hashtags also play a critical role in YouTube video optimization.

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Analyze earned and owned data to measure the true impact of social on your business

Sprout Social

the topic, format or hashtag) can help guide smarter content creation. Sprout’s Post Performance Report pulls the top posts (across every network) for a given time period by engagement, giving you a way to identify patterns in what grabs your audiences’ attention. Sprout’s tagging feature makes this type of analysis easy.

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6 steps to create an org-wide social listening strategy

Sprout Social

As you confer with each department and hone in on their challenges, you’ll be able to form more concrete, focused goals. Improve sentiment around customer service. Topic queries are the bread and butter of listening, and creating strong ones depends on the platforms, hashtags, keywords and phrases you include or exclude.

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The power of brand advocacy and its uses

Sprout Social

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. Harnessing and amplifying this advocacy should be an integral part of your social media marketing strategy. One excellent way to identify brand advocates is through social listening.

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Social Media Helping People Understand Climate Change Globally

Socialmedia.biz

In today’s technologically advancing world, social media is transforming the way we share news and information. More than 300 million people spend at least 5 hours every day on different social networking platforms, including Facebook, Twitter, Pinterest, Youtube and Instagram. Sentiment Analysis.

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The Social Media Analytics Compass: What and How to Measure

Razor Social

Sentiment Analysis. Sentiment analysis tools are not 100% reliable but they can give you a good indicator when there’s a problem. For example, I’m running a conference with Mark Schaefer on Content Marketing in Dublin and we’d like to see where the sales are coming from. Thing to learn from and things to avoid!