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10 Small Businesses on How They’re Doing Marketing Differently in 2022

Buffer Social

With that in mind, we talked to 10 small business owners to learn about what they're changing in their marketing this year. By supporting their work, our marketing dollars are supporting their families and small businesses,” she explains. Online ads.

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How Social Media Changes Retail Storefronts

Ari Herzog

There is a trend among small business marketing in stores. I was taught that the area closest to door handles was more valuable then retail space on 5th Avenue. I fought with competing distributors over the signage in the front window and the decals on the door. This is a guest blog post by Matthew Cool. Got a question?

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The Brick And Mortar E-commerce Advantage

Small Business Mavericks

If you run an off line retail shop and you’re wondering how you can compete with your online counterparts, well, don’t think you can’t. This advantage doesn’t just extend to large retailers. Small businesses can also set up a cash option for pick up orders. Don’t believe me?

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How This Founder Built a $5 Million Product Business With No Experience in Product Development

Buffer Social

Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well.   Looking to the future, I feel that TikTok Shop is a great way to expand my business.

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The 4 Best Ecommerce Platforms for Selling in 2023

Hootsuite

BigCommerce is an ecommerce SaaS provider that services online retailers. What is the best ecommerce platform for small business? The best ecommerce platform for small business depends on what kind of small business you own. But, each ecommerce solution has its own advantages for small businesses.

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How This Underwear Brand Won with an Anti-Black-Friday Social Campaign

Hootsuite

But while this is a yearly slam-dunk for big box retailers, Black Friday can bring more challenges than benefits for small businesses. Slashing prices to make sales cuts straight into their bottom line — and with limited marketing budgets and resources, competing with big brands takes courage, insight, and creativity.

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Would An Online Presence Save Your Business?

Small Business Mavericks

There’s been a rather large contraction of the retail sector around the country, in fact, around the world. Many offline businesses blame their demise on this increase in online buying, however, those same businesses have not created any online presence themselves. Book shops are a great example.