Buzz Marketing for Technology

SEPTEMBER 4, 2013

Posted in Branding Buzz Marketing Conversational Marketing Crowdsourcing Innovation Interactive Marketing Mobile QR Codes Visual Recognition. that offered insider perspectives on the competing athletes and the event itself. Using Hashtags as Strategic Objects Hashtags have been around for a while.

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Crowdsourcing Brands Posterous Mobile 197

Sprout Social

DECEMBER 2, 2020

In order for social media marketing to work, you need an audience. However, growing an audience is also one of the most difficult tasks for brands: you’re competing against everything from the other brands your potential customers and fans follow to posts from family and friends in their feeds. Who uses each network?

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Social Media Hashtag Instagram Engagement 121

Pixlee

OCTOBER 4, 2021

Fighting for your audience’s attention share on social media is harder than ever before. You aren’t just competing against other brands’ sponsored posts – you’re competing against viral content creators. While the influencer marketing industry is expected to reach a market cap of 5.8

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Influencer UGC Marketing Authentication 52

Sprout Social

JUNE 27, 2023

Price may be an important factor but product quality, after-sales service and how competing brands compare, are important too. According to The Sprout Social Index™ 2022, 34% of customers believe it’s important for brands to speak out to remain culturally relevant. Ask: Where do your customers mostly go to express themselves?

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Review Brands How To Analysis 125

Convince & Convert

AUGUST 29, 2017

According to recent Pew findings , 69 percent of the public uses social media today. This means that a huge portion of your market is active on social media, which you probably know already—and your competitors know, too. Define, track, and beat your competitors on social media using the tools laid out below.

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Compete Analytics Analysis Sentiment 162

The Realtime Report

MARCH 13, 2014

Even our best attempts to keep up with trends and hop on the bandwagon feel hollow as every other marketer on the block seems to be doing the exact same thing. As social media marketing remains an enigma for many SMBs, large-scale success seems so far away. The key to social is setting goals and starting small.

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Small Business Social Media Compete Trends 183

Convince & Convert

AUGUST 29, 2017

According to recent Pew findings , 69 percent of the public uses social media today. This means that a huge portion of your market is active on social media, which you probably know already—and your competitors know, too. Define, track, and beat your competitors on social media using the tools laid out below.

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Compete Analytics Consultant Analysis 111

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. This further strengthens your efforts to build brand loyalty and trust—two things that influence up to 58% of consumers’ decision to choose a brand over competitors, according to The Sprout Social Index 2022™.

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Brands Sentiment How To Analysis 109

Sprout Social

MARCH 13, 2019

Likewise, you’ll oftentimes see competing products recommended in social call-out threads where your name is being dragged. Heck, sometimes competing brands might even swoop in to sound off, too. Social listening can help highlight the unique selling propositions of your own business in addition to your competitors.

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B2B How To Sentiment Reddit 102

Sprout Social

JUNE 26, 2023

Behavioral segmentation for targeted products and marketing According to The 2023 State of Social Media report, 49% of business leaders think AI will be critical for behavioral segmentation to identify and target specific customer segments. In Sprout, you can do so from a variety of social listening sources like Twitter and Instagram.

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Sentiment Analysis Patterns Price 101

Social Media Marketing

MAY 22, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Buffer Social

OCTOBER 1, 2018

In our in-depth analysis of how the Facebook News Feed works in 2018 , we realized that signals are what we marketers and brands can focus on to increase our organic reach. “I can’t compete with the big guys, so I have to do less articles but do them better,” said Bored Panda founder Tomas Banišauskas to WIRED. Or Tik Tok?

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Organization Flipboard Social Media Company 108

Unmetric

SEPTEMBER 9, 2019

If, however, you’re a modern-day marketer, you can put away the fake nose and mustache because all you need is a computer and an internet connection. It’s also not so fun to analyze, but ultimately it is crucial to have competitive intelligence as part of your marketing strategy. Oh, and some tools to do the job.

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Tools Hitwise Analysis Price 85

Convince & Convert

FEBRUARY 1, 2016

Twitter points to brands like KPMG to show how hashtags, events, and promoted Tweets can drive traffic and awareness. Social as a Support System. Social media is not a means to an end, but rather an arrow in your quiver. It is just one tool in the marketing mix that can be used to help you support business priorities.

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Strategy Resources HootSuite Social Media 60

Later

JULY 22, 2020

Pinterest isn’t a social network — it’s a visual discovery engine, and one of the main destinations people visit to find new ideas and inspiration. Not only does this make you more search-friendly, but it will make it easier for social audiences who may already know you to recognize it’s your Pinterest account. 16:9: horizontal.

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SEO Tips Engineering URL 81

Sprout Social

OCTOBER 9, 2018

Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. You compete based on the statistical performance of the players you’ve selected. They’ve used hashtags. We’ve written a lot on how powerful the right hashtags can be for your brand.

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Sports Social Media Engagement Compete 81

Buffer Social

OCTOBER 14, 2019

As ever, a ton is happening in the world of social media , and it can be hard to catch every story. So we want to highlight some of the biggest news items from recent weeks that might impact your social media marketing. That’s a good takeaway for marketers. Social media news item #2. You’re right.

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News Facebook Survey Hubspot 63

Direct Marketing Observations

APRIL 4, 2011

Sure we might get a recommendation or suggestion from someone, or we might be motivated by some type of incentive-but ultimately, you make the choice to choose… Two years ago my friend Jason Breed and I created Hashtag Socialmedia - a tweetchat that revolved around talking about the business of social media.

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Patterns Hashtag Microsoft YouTube 162

Kikolani

APRIL 13, 2012

Why Marketers Should Invest in Visual Content Creation – Learn why visual content is a critical part of your content creation strategy. How to Track, Analyze, and Improve Your SEO Strategy – Learn how you can make actionable improvements to your SEO strategy by looking at your marketing analytics. Freelancing.

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Mashup Resources RSS Remix 121

Buffer Social

JUNE 13, 2019

Social networks change and evolve, rapidly. In particular, we’re noticing an embrace of memes — that historically unpolished, yet highly relatable category of social media content. Staged Instagram photos are achieving mass scale, and it’s harder to compete for attention. Boom shakalaka.

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Meme Instagram Feed Feedly 75

Sprout Social

FEBRUARY 7, 2024

In this post, we’ll introduce you to 12 of the best competitive intelligence tools for marketers. These tools help companies understand what their competitors are doing by tracking their marketing activities, interactions and overall performance. Gathering and analyzing massive amounts of competitive data.

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Tools Sentiment Marketing Reputation 91

Adam Sherk

MARCH 16, 2010

Real-time Search Optimization As can be seen, news sites have some real advantages in competing for real-time search visibility particularly in Google and Bing. News organizations can quickly gain multiple listings and sustain them for a period of time through user retweets.

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Sites News Yahoo Engineering 143

Justin Levy

JULY 14, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking 10 Ways to Support Charity Through Social Media Written on July 14, 2009 by Justin Levy in charity , mashable , social media 3 Comments - Leave a comment! Thanks for taking time out of your day to come hang out here!

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Social Media MySpace Widget Flickr 100

ProBlogger

APRIL 24, 2016

Facebook is an unbelievably potent marketing tool when used correctly. It is the largest social network in the world, with almost 1.60 Many of these people spend more than an hour a day on Facebook – more than any other social network. Consider Your Use of Hashtags. Unless they have a purpose (i.e.

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Facebook How To Hashtag Vimeo 20

Hootsuite

FEBRUARY 5, 2020

But if your property is a boutique hotel with evening wine tastings and local art, you’re not necessarily competing directly with the Holiday Inn. Having a thorough understanding of your keyword inventory will help you develop a clear picture of who you’re really competing against online. Then click on Pages in the top menu.

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Analysis Template Templates Social Media 145

Hootsuite

OCTOBER 26, 2022

Social SEO is the art of adding text-based features like captions, alt-text, and closed captions to your posts so that people using the search bars on social platforms can easily find your content. To understand social SEO, you need to understand the basics of traditional SEO. 3 ways social SEO can help your business.

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SEO Social Media How To HootSuite 104

Hootsuite

JANUARY 18, 2022

Even though it’s not the biggest network, nor the one with the largest reach, it still has a huge global audience and clocks in as the most trusted social media platform in the game. All of which is to say: LinkedIn can be a powerful tool for brand building and lead generation in both B2B and B2C digital marketing.

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LinkedIn Company HootSuite Hashtag 145

Sprout Social

MAY 19, 2023

LinkedIn’s rising popularity has made it a leading social network for brands to gain authority and target potential customers. With 82% of B2B marketers achieving their greatest success on LinkedIn, it’s clear that LinkedIn is a preferred channel for B2B marketing. Use relevant hashtags if possible.

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LinkedIn How To Collaboration Analytics 88

The Realtime Report

JUNE 20, 2014

Yes, Pinterest’s recent success signals a new social giant throwing their hat into the ring when it comes to competing with the “big guns;” however, their IPO and its potential success should not be taken lightly. Pinterest’s predominately female user-base opens up new possibilities in terms of marketability and loyalty.

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Tumblr Patterns Apple Social Networking 175

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. It can be limited to a single network, or take place across multiple social media platforms. They created a simple, clear campaign hashtag.

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Campaign Social Media Travel Hashtag 145

Sprout Social

OCTOBER 26, 2021

In order to attract top talent, social recruiting strategies are pivotal. The job market is shifting. Promoting jobs with hashtags on TikTok or Instagram and using these platforms to show audiences what it’s like to work for your company. Use social networks’ advanced features. After all, 72% of U.S.

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Applications Cost Team LinkedIn 109

Hootsuite

DECEMBER 10, 2019

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. That’s why we interviewed more than 3,000 marketers toward the end of 2019. This gave us multiple perspectives on the social trends that matter most in the year ahead. itsabouttime.

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Trends Social Media CPA Sports 145

Webbiquity SMM

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. 6 Awesome Twitter Tools for Brands by DreamGrow Social Media.

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Tools Twitter Tips HootSuite 192

Ignite Social Media

JULY 21, 2017

At this point in the year, it is a good time to evaluate key changes in social to date before we look ahead. We will take a look at the current state of some of the major social networks in this mid-year recap. Instagram took major strides towards getting marketers invested. Facebook Recap. Inst agram Recap.

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Social Media YouTube Instagram Compete 92

Hootsuite

JANUARY 31, 2023

Calculate it on a post-by-post basis or for an entire campaign — for any social network. Just remember: This font is designed to pop out, so don’t make it compete with itself. Step 3: Hit Done in the top right corner Fill out your caption and add any hashtags you like. What are TikTok’s fonts? Neon can stand alone.

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Video HootSuite Vimeo Posterous 99

Sprout Social

AUGUST 20, 2019

If you’re new to social media marketing, one of the biggest roadblocks to creating a social media calendar is knowing what to post. To do this, you’ll need to pull together all of your unique social media analytics from sources such as Twitter or Facebook Insights. Sharing your social media calendar across teams.

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Social Media How To Curation Collaboration 107

Sprout Social

OCTOBER 11, 2018

Meaning Snapchat is a great place to engage with one of the most sought-after market segments in the world—millennial women. Young people are a valuable market. A company’s primary goal on social media should be to engage with their target market and direct them to whatever the company is selling.

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Engagement Compete Examples Video 108