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Buffer vs. Tailwind: A Comprehensive Comparison for Social Media Marketers

Buffer Social

When it comes to social media management tools, choosing the right one for your accounts can be a challenge. This is despite the fact that both plans have a similar price point ($45 for Buffer, $40 for Tailwind). Most social media marketers looking to run an active social media account will want to schedule more than 100 posts.

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14 Social Inbox Tools That Will Get You To (Social) Inbox Zero

Hootsuite

A good social inbox tool is the foundation of an effective social messaging strategy — and a handy tool for keeping followers, customers, and prospects happy. Keep reading to learn about the different types of social inbox tools and pick the best one for your business. Book a Demo What is a social inbox tool?

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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

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10 best influencer marketing tools you need in 2022

Sprout Social

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

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Webinar Software Comparison: 9 Popular Services Reviewed

Kikolani

One of my goals for 2015 is to incorporate webinars into my online marketing to promote some courses I have in the making. Webinar Software Comparison Chart. Here’s what I found as far as pricing and features for each of the above webinar solutions. Pricing is per month unless noted. Initial Impressions.

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Competitor mapping: The benefits and how to create your own

Sprout Social

By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. Competitor mapping is the process of identifying competitors and analyzing their market position to visualize the overall competitive landscape. What is competitor mapping?

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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. Pricing: Starts at $30 USD per month after a free trial.

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