Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

ROI 140

ROI Social Media Social CRM Survey 140

Justin Levy

JANUARY 23, 2013

Industry experts, Justin Levy and Michael Brito , lead the charge along with special guest, Jason Keath , by giving practical advice on how companies can create their own social business strategy that will push them well beyond their competition. An occasional interview with a corporate social media strategist.

Social CRM 100

Social CRM Overview RSS Social Media Management 100

Techipedia: Tamar Weinberg

JANUARY 26, 2011

When the Cluetrain Manifesto was published in 1999, it signaled a paradigm shift: markets are conversations. Given my observations, both in the “canned response&# department and the company’s engagement with other customers and prospects, they’ve got it all wrong. What’s your social media policy?

Findability 201

Findability Domain Name Policies Social CRM 201

Twist Image

APRIL 17, 2012

I'm no longer bullish on this notion of conversation within social media. On March 30th, 2012, Marketing Charts published a news item titled, Social Shares Drive 1 in 4 Online Shoppers to Purchase. A social business is a sharing business. We've gone from social media to social CRM and then straight to social business.

Wiki 102

Wiki Hotels Social CRM Retail 102

Twist Image

MAY 15, 2011

" In 1993 they founded their own consulting company, Peppers & Rogers Group , to help brands understand the ever-changing world of the consumer, the power of data, CRM, the customer revolution and how to make Marketing more effective. online social network. social crm. social media 101. cc chapman.

Social CRM 85

Social CRM Marketing Groups Groups 85

Webbiquity SMM

MAY 10, 2011

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. .&# The core of social media marketing efforts should be the corporate blog.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

SEPTEMBER 7, 2010

I wonder how Stratten feels about companies servicing customers differently , based on their online influence? link] UNcanny Insights From UnMarketing | Book Reviews | Social Media Consulting – Convince & Convert | Glenn Friesen [.] Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Review 115

Review Social Media Social CRM Consultant 115

Social Media Network Marketing

MAY 31, 2010

Those organizations willing to invest the time and resources required to develop and support a strong virtual presence are gaining practically unlimited access to consumers' steady outpouring of raves and rants, toward favorite and disliked companies and products.

Social Media 62

Social Media Social CRM Reputation Widget 62

Pixlee

JUNE 6, 2017

Third-party certification: When a third-party source (such as another company) verifies the validity of the service provider, it creates a sense of consumer confidence. . Social proof marketing is heavily integrated into many of today’s marketing messages. Are you Using Using Social Proof Marketing? How It’s Used Today.

Badge 42

Badge Marketing Aggregator Influencer 42

Convince & Convert

JULY 26, 2010

Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. “I can publish search engine optimized pitches for free, really?&# Each of the 27,000 companies that use the service had the same goal – to share their pitch.

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

AUGUST 16, 2010

If you’re signed up to receive Convince & Convert blog posts via email, or if you’re a subscriber to The Social Media Messenger – my other email publication – you should be receiving the 3-2-1. I’ll continue publishing the Social Media Messenger after a short hiatus.

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Convince & Convert

FEBRUARY 15, 2010

But, if email marketers don’t actually use the data they have at their disposal to increase message relevancy, then the email versus social debate become more viable. Unify Your Team The first step is for companies to devise a coordinated strategy that uses email and social communication synergistically.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

agora pulse

JUNE 22, 2020

Instead, a social media dashboard is a must for saving time, collaborating with teams, and tracking results. But with so many social media management tools on the market, how do you choose the best app for your company or agency? A Quick Look at Social Media Dashboard Basics. Managing your company’s social media pages?

Features 147

Features Social Media Social CRM Social Media Management 147

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. The variation may come in how social media is used, not which social media are used.

Social Media 149

Social Media B2B Strategy Consultant 149

agora pulse

OCTOBER 26, 2020

But with dozens of available options, how do you know which is the best social media tool? Not one social media app works best for every organization. Read on to learn more about the different social media management tools. If your team needs a full-featured social media scheduling tool, Agorapulse delivers. Publishing.

Social Media Management 138

Social Media Management Social Media Tools Social CRM 138

Bare Feet Studios

AUGUST 31, 2011

It is a long-standing aspect of our company. While you and I might be connecting, company X is mining our data and a stalker or a house thief is planning his next move. On a larger note, social media is reaching a tipping point. If only we could trade in his futures stock!)

Social Media 71

Social Media Foursquare Discount Social CRM 71

Convince & Convert

MAY 20, 2011

For social media, one hand giveth (instant spread of the Bin Laden news) while the other hand taketh away (seemingly daily stories about a company or person doing it “wrong&# ). The belief in decentralized social media and every employee being in marketing is taking root in America. Trust Is Not a Four Letter Word.

Social Media 131

Social Media Sports Training Education 131

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). While this is important for a blog like mine, it’s flat-out critical for e-commerce companies, and others that are blogging for business.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

MARCH 25, 2010

You’ll be able to easier understand how these events drive social success using Swix. On the ROI front, Swix CEO Scott Lake ( @scottica ) told me that the company puts as much emphasis on tracking the “I&# as they do the “R&#. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

JUNE 11, 2010

We also have an outstanding publisher ( Wiley & Sons ), and a fortuitously patient, experienced editor ( Shannon Vargo ) guiding us through the obstacle course. We reconfigured our companies to accommodate phone. It’s the book about social media’s impact on the inside of your business, not the outside.

Upcoming 125

Upcoming Project News Social Media 125

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&#

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

MAY 26, 2010

Create a social media steering group (cross-functional) for your company. Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it. Facebook fan pages are email newsletters 2.0

Social Media 135

Social Media Consultant Video Strategy 135

Convince & Convert

APRIL 15, 2010

Is Your Company in the Content Marketing Industry? What formerly was the sole bastion of the media, is now also a company bailiwick. Consider a company like Kodak. Kodak (and thousands of other companies) are writing blogs, taking photos, uploading videos, making presentations and creating all sorts of other content.

Content 125

Content Marketing Consultant Social Media 125

agora pulse

APRIL 7, 2020

But with dozens of available options, how do you know which is the best social media tool? Every business and agency is different, and not one social media app works best for every organization. You also can check out Ian Anderson Gray’s Comparison of Social Media Management tool to get more details.). Agorapulse.

Social Media Management 208

Social Media Management Social Media Tools Collaboration 208

Convince & Convert

AUGUST 11, 2010

On The Road Again If you’re reading this on the day it’s published, me and my family are somewhere between Albuquerque and Oklahoma City , with cars full of kids, the dog, the cat, the snake, the lizard, and 8 cases of wine. All these pine trees are starting to look the same. And my laptop. So, Bloomington it is. Safe travels.

Social Media 116

Social Media Strategy Travel Team 116

Convince & Convert

JUNE 3, 2010

link] [link] Jason Never underestimate how far showing a little humanity instead of towing the company line can go towards setting things right. From a PR standpoint, I see companies and people time and again fail to embrace the cardinal rule of admitting mistakes to the highest degree possible. Billions of dollars.

Social Media 157

Social Media Strategy Consultant Social CRM 157

Visually SM

JULY 27, 2020

The tool works by enabling you to build a library of social media updates organized into a publishing queue. Pricing: Free: limited version of Twitter Marketing and Audience Insights; Twitter Marketing: $79/mo: boost your performance on Twitter; Audience Insights: $696/mo: audience segmentation and profiling reports with social data.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Convince & Convert

SEPTEMBER 20, 2010

And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 160

Social Media Statistics Strategy Research 160

Convince & Convert

AUGUST 18, 2010

Of course, there are a ton of outstanding PR firms doing excellent work in social media, including all the folks I have the great privilege to work with every day here at Convince & Convert. But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle.

Questions 161

Questions Social Media Consultant Education 161

agora pulse

OCTOBER 28, 2020

LinkedIn can be an excellent platform for sharing company updates and posting industry-focused content. Social media dashboard vs. native tools. Here’s what you can do with a social media dashboard: Schedule content or add it to a publishing queue in advance. Handle all engagement in one social inbox. Social CRM.

Social Media Management 105

Social Media Management Tools Social Media Aggregator 105

agora pulse

JUNE 26, 2019

So, how can you optimize your customer relationship management (CRM) strategy and cultivate a community around your brand? Find out how to build an engaged audience with the help of a social media CRM. As a social media manager , you’re always aiming to publish posts that prompt comments and likes.

Engagement 80

Engagement Social Media Social CRM Social Media Management 80

agora pulse

JULY 14, 2020

While virtually every social media app lets you schedule single posts in advance, you can get even more out of a Twitter management tool with options like: Bulk publishing. Bulk publishing can save you tons of time, especially if you have a full calendar of Twitter content to schedule. Publishing queues. Content labels.

Tools 97

Tools Twitter Social Media Management Team 97

Convince & Convert

SEPTEMBER 21, 2010

How to Create a Share of Voice Report Get Shorty – The Elevator Pitch is Dead Finding Your Mass Influencers Among Your Customers 4 Detective Tricks to Find Your Customers in Social Media Does Your Facebook Page Have a Pulse? Build Your Brand a Social Content Ladder in 5 Steps Is Starbucks the Most Dangerous Competitor to Facebook? (co-authored

Social Media 142

Social Media Strategy Social CRM Consultant 142

agora pulse

OCTOBER 31, 2019

Depending on your company or client, you may ask team members to handle sales, customer service, or other kinds of messages. Instead, encourage your team to create and follow a single social media calendar that includes the entire organization. Ask your team to schedule every social media post in Agorapulse, too.

Collaboration 65

Collaboration Social Media How To Energy 65

agora pulse

OCTOBER 31, 2019

Depending on your company or client, you may ask team members to handle sales, customer service, or other kinds of messages. Instead, encourage your team to create and follow a single social media calendar that includes the entire organization. Ask your team to schedule every social media post in Agorapulse, too.

Collaboration 65

Collaboration Social Media How To Energy 65

Convince & Convert

MARCH 18, 2010

It includes a dozen letters written to C-level executives (in general) about what they need to do to take social media to the next level. Sure, social media differs from the marketing we’re used to in that it puts the company and our customers on the same – rather than opposing – teams.

Social Media 119

Social Media Strategy Consultant Publishing 119

Keyhole.co

JULY 9, 2023

Sometimes the publishing fails for unknown reasons. Its content calendar and scheduling tools can help you plan and organize your social media content effectively. The platform provides users basic analytics and reporting features to track social media performance and make data-driven decisions.

HootSuite 52

HootSuite Social Media Management Social Media Price 52