Pam Moore

DECEMBER 7, 2017

2018 content marketing trends, statistics and predictions. Regardless of your industry, niche, age of company or primary communication medium used, you better have a content marketing strategy to connect you and your brand with your target audience, customers, partners and stakeholders. 2018 Content Marketing Statistics and Trends.

Template 167

Template Templates Trends Content 167

Convince & Convert

APRIL 12, 2024

Find existing or create new opportunities to present social data to the larger company and/or marketing organization. 94% of leaders agree that social media data and insights have a positive impact on building brand reputation and brand loyalty, according to Sprout Social’s The 2023 State of Social Media Report.

ROI 135

ROI Team Social Media Metrics 135

Convince & Convert

NOVEMBER 19, 2013

They asked me to share a few digital marketing trends that were beyond the tipping point. To me, a “buzz wedge” is when something going on in the news is trending (the buzz) and a company tries to capitalize on it with a story or social post even though the buzz is completely off brand (the wedge).

Trends 166

Trends Marketing Case Study Loyalty 166

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. Mishandling complaints could harm your company even more than the complaint itself. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints.

Reputation 105

Reputation System Brands Knowledge Base 105

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 113

Analytics Sentiment Analysis Patterns 113

Oktopost

MARCH 16, 2023

Episode Summary B2B video marketing has evolved significantly over the last few years, driven by changes in technology, consumer behavior, and industry trends.

B2B 126

B2B Video Strategy Film 126

Buzzlogix

AUGUST 7, 2017

Despite the advantages of selling to existing customers, the job seems to get more difficult every day as customers divide their loyalty among the many brands that compete for their attention. Still, you can use the following top five ways to build brand loyalty and give your business the competitive edge it deserves.

Loyalty 40

Loyalty Brands Class Discount 40

Sprout Social

JANUARY 29, 2024

They simultaneously hopped on blink-and-you’ll-miss them trends, while championing authenticity. With major changes at the company and new platforms like Threads, users are diversifying their time across platforms while remaining loyal to some legacy networks. Many B2B companies build their social marketing strategy around LinkedIn.

Social Media 112

Social Media Strategy Exercises Retail 112

Digimind

JUNE 11, 2019

As the appetite for insurance products stays strong in emerging markets, insurance companies in APAC are wasting no time to expand their customer base. With different companies offering similar products and services in the insurance industry, […].

Case Study 58

Case Study Insurance Loyalty Study 58

Saying It Social

JULY 22, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Customer Loyalty Program via Social Media (via PR Workbench) I’m a huge proponent of retail locations using Foursquare to enhance customer experience. I'm guessing for most of you the answer is both.

Loyalty 124

Loyalty Foursquare Social Media Retail 124

Bill Hartzer

OCTOBER 20, 2011

Quinn, a former senior executive with the Bullocks Wilshire department store chain understands the inner workings of the fashion retail industry as well as she does consumer trends, and her conclusion based on what she’s seeing in the marketplace aren’t encouraging for some of America’s oldest brands.

Loyalty 97

Loyalty Brands Retail Fashion 97

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. For example, see how expense management solution company Brex creates content that speaks to the needs of their target audience.

Social Media 74

Social Media Banking Brands Sentiment 74

Sprout Social

NOVEMBER 8, 2023

73% of customers want companies to recognize their unique needs and expectations. It helps you understand the nuances of emotion that drive satisfaction, loyalty and advocacy. For example, let’s say a video game company drops a new game and monitors social media and gaming forums for player reactions. Here’s how.

Sentiment 110

Sentiment How To Analysis Review 110

Sprout Social

JANUARY 11, 2024

It all depends on your company’s priorities and the scope of the service you offer. The thing is, customer service software is a must-have for modern companies. The thing is, customer service software is a must-have for modern companies. This aligns with a customer experience strategy that results in long-term loyalty.

Software 85

Software Tools Knowledge Base Hubspot 85

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. Market research AI tools dissect large datasets, revealing market trends, customer preferences and competitive landscapes , enabling businesses to make data-driven decisions.

Patterns 120

Patterns Sentiment Analysis Proposal 120

Social Media Strategies Summit

NOVEMBER 30, 2022

Brand stories help otherwise faceless organizations build an emotional connection with their audience, leading to higher engagement, loyalty, and sales. This trend is particularly relevant in a post-pandemic world, with the average home-worker spending more than two hours a day longer on their computers than before the coronavirus crisis.

Campaign 304

Campaign Brands Influencer Collaboration 304

Sprout Social

FEBRUARY 28, 2024

Another 76% notice and appreciate when companies prioritize customer support on social, and 76% value how quickly a brand can respond to their needs. With the right social media technology, you can streamline manual tasks and handle all your use cases, while also uncovering customer insights that matter to your entire company.

Social Media 102

Social Media Team Social Media Management Report 102

Pixlee

JUNE 16, 2021

This means that consumers are looking at recycling and other environmental decisions made by companies to decide whether or not they want to support it. Plus, it can be beneficial for the long-term growth of your company. Consumers are increasingly expecting companies to do their part in taking care of the environment.

Retail 52

Retail Trends UGC Mobile 52

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. This leads to stronger connections and loyalty that stimulate your sales. As marketers, this is an essential advantage.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

The Realtime Report

JANUARY 13, 2021

Running a successful law firm requires the ability to deliver results while garnering loyalty from existing clients, referrals, and recommendations. Keywords and Trend Research. Spend time researching various trends and keywords that are most relevant to the type of legal representation you provide. Conclusion.

Social Media 91

Social Media Strategy Loyalty Reputation 91

Convince & Convert

MARCH 29, 2016

In terms of mention volume, American Express is more dominant within the United States: In any case, both Amex and Visa are two of the country’s largest card services companies, and the switch is not expected to leave people distressed. Over the years, American Express has cultivated more brand loyalty than any other credit-card issuer.

Loyalty 60

Loyalty Brands Apple Retail 60

Sprout Social

JUNE 27, 2023

It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Glassdoor Glassdoor lets millions of people get the inside scoop on companies they are interested in working for. Why should brands carry out review analysis?

Review 127

Review Brands How To Analysis 127

Sprout Social

NOVEMBER 3, 2022

Employees are no longer grinding, hustling and girlbossing for companies that don’t value them. The workplace TikTok trend known as quiet quitting. By quiet quitting work, people are silently protesting toxic company cultures. The implications of quiet quitting extend beyond the cultures of individual companies.

Team 97

Team Loyalty Report Collaboration 97

Buffer Social

JUNE 18, 2018

” This Foster Coffee Company credo isn’t just a brand statement. Foster Coffee Company now has two thriving locations in Michigan, where people gather to drink great coffee, work, converse, celebrate the local community and build relationships. Too busy to read? Just click the play button below to listen to this post.

Communities 95

Communities Company Social Media Case Study 95

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. This boosts a brand’s visibility and strengthens brand connection, leading to improved loyalty. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer 106

Influencer Marketing Collaboration ROI 106

Sprout Social

DECEMBER 6, 2023

It’s not just a trend—it’s a proven strategy. It offers your prospects a glimpse at how their workday might improve by choosing your company as a vendor. That’s what makes influencers so valuable to businesses of all kinds, including B2B companies. There lies the magic of B2B influencer marketing. Here’s how.

B2B 118

B2B Influencer Brands Marketing 118

Webbiquity SMM

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. Furthermore, more influence equates to more aspirational qualities, which leads to increased brand loyalty and more brand ambassadors. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power.

Influencer 288

Influencer Brands Policies Privacy 288

Proactive Report

FEBRUARY 17, 2023

Discover your brand visibility score Brand Affinity and Trust Building brand affinity and trust is increasingly important in 2023, as consumers become more conscious of the companies they want to support. This emotional connection can lead to increased loyalty, repeat purchases, and even advocacy for the brand.

Brands 52

Brands Loyalty Authentication Engineering 52

The Realtime Report

SEPTEMBER 13, 2022

This novel online retail approach is already showing unprecedented results, with some early metrics including upwards of a 50% conversion rate, +60% average basket value and a staggering 97% boost in customer loyalty; stronger relationships that directly correlate to increased customer lifetime value. markets.

Retail 91

Retail Video Microsoft Loyalty 91

Oktopost

MARCH 22, 2022

Recall the experiences you’ve had with these companies and why they motivated you to tell others about them. An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services. Advocacy programs are primarily marketing strategies.

Marketing 89

Marketing Loyalty Case Study Cost 89

Sprout Social

JUNE 7, 2023

Customers go through a range of emotions (like happiness, inspiration or nostalgia) when they interact with a brand, and when the experience is positive, it creates a lasting impact that fosters brand loyalty. By giving them something they want, you make customers feel like they are important and their opinions matter.

Brands 113

Brands Sentiment How To Analysis 113

Hootsuite

MAY 20, 2021

The social messaging phenomenon has completely transformed the way people interact with brands—and ever since the pandemic pushed people toward digital channels for all their social and business interactions, the messaging trend has only accelerated. Create ‘wow’ moments that boost customer loyalty and retention.

Social Media 145

Social Media Strategy HootSuite FAQ 145

Sprout Social

JUNE 17, 2021

Companies that fail to do so risk being left behind. Social media is a place for discovery and now, it’s nearly as common for consumers to learn about brands or companies on social as it is through TV or radio ads. 68% of consumers agree that social media enables them to interact with brands and companies. Not convinced?

Statistics 145

Statistics Social Media Marketing Survey 145

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Investing in your current customer pool builds loyalty and connection. Increase brand loyalty Brand loyalty is precious.

Strategy 123

Strategy Brands Content UGC 123

Keyhole.co

MARCH 26, 2024

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. LEGO sales rose to USD 4 billion last year, whereas its competitors reported declining sales.

Construction 52

Construction Social Media Strategy Collaboration 52

Socialmedia.biz

APRIL 27, 2020

The prevailing trends. Others are struggling because shipment companies are prioritizing deliveries of essential goods, delaying the delivery of non-essentials by up to a month. Adapting eCommerce to prevailing trends. There has been a considerable increase in demand for online shopping. What you should be doing right now.

Banking 141

Banking Meeting Loyalty Analysis 141

Keyhole.co

JUNE 19, 2023

If you want to harness the power of social media content for customer success to enhance loyalty, leading to a rise in customer success rates, read on. Let’s check out the companies leveraging UGC. GoPro The camera company GoPro actively encourages users to share videos taken with their products on social media using specific hashtags.

Social Media 52

Social Media UGC Content Loyalty 52