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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. What is SMS marketing?

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Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. Having S.M.A.R.T

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SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. And a 73% conversion rate for SMS… I mean, come on!

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How to Integrate Email Marketing and Social Media for Stronger Campaigns

agora pulse

Consider integrating email marketing and social media to make your campaigns stronger and richer. A strong social media strategy can help your clients or company reach an impressive list of goals. But you can amplify your efforts by linking social media with another powerful channel: email marketing.

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TikTok Magic: How Four Brands Cashed In on Going Viral

Convince & Convert

Back in my agency days, I worked on the first-ever digital ads and social media efforts for Coca-Cola. It was like learning a foreign language while landing on a new moon… Fast forward 20 years, as a seasoned social media pro I’ve seen it all. It hit multiple best-seller lists. The fine china company from the ‘80s?

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How Do Chatbots Help Improve Customer Experience On Social Media

Keyhole.co

In today’s competitive world, customer expectations have increased, especially on social media platforms. One of the best ways to do that is by integrating chatbots across all social media platforms to ensure that you quickly connect with your customers and provide relevant information.

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HIPAA and Social Media: 5 Tips to Stay Compliant

Hootsuite

If you manage social media for a healthcare organization , you’ve come to the right place. In this article, we explain what HIPAA says about social media, go over common HIPAA violations, and share tips for building a HIPAA-compliant social media strategy. What does HIPAA say about social media?