Sherrilynne Starkie

FEBRUARY 13, 2018

Companies often call a consultant in because social media is not working. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. Few companies outsource all social media activity to agencies or consultants. The consultant always listens to gauge audience sentiment to inform all activity.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sprout Social

FEBRUARY 7, 2023

Decision makers want to see proof of success and the measurable benefits your company will gain by launching a brand amplification program. And employees want to post about their companies. According to Sprout’s Employee Advocacy Report , 72% of engaged users would post about their company if content was written for them.

Buy 93

Buy Curation Statistics Survey 93

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. And, with the right brand advocacy strategy, you can realize a stunning ROI. For employees it’s about loving their work, the company culture and, of course, the product.

Brands 127

Brands ROI UGC Authentication 127

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

SM2 187

SM2 Alterian Vocus Social Media 187

Socialmedia.biz

JULY 23, 2017

Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. This sentiment can help promote a sense of cohesive culture and increase performance.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Keyhole.co

DECEMBER 13, 2023

Influencer tracking: You can find top social media personas relevant to your brand’s business and analyze their ROIs. Platforms supported: TikTok LinkedIn Instagram Twitter YouTube Facebook Pricing: Keyhole’s pricing starts from $63/month for individuals and small businesses. Larger companies can choose a custom Enterprise plan.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Socialmedia.biz

JULY 23, 2017

Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. This sentiment can help promote a sense of cohesive culture and increase performance.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Oktopost

FEBRUARY 21, 2022

Any company’s most valuable asset are its employees—and if you’ve tried to recruit in the past two years, chances are, you know just how valuable they are. But B2B companies are now understanding another fact: employees can provide much more than their base job productivity. LinkedIn ). The Best Networks for Employee Advocacy.

Statistics 75

Statistics B2B LinkedIn Social Networking 75

Keyhole.co

NOVEMBER 17, 2023

The company also put out a public apology via its social media platforms and announced that it would be reviewing its policies and conducting racial sensitivity training for employees. How did the company do this? The company responded right away and made it their business to fix the issue for the passenger.

Examples 59

Examples Brands Sentiment Reputation 59

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Keyhole.co

SEPTEMBER 12, 2023

They offer a range of features to automate social media marketing and let companies run data-backed campaigns without hassle. One of the best social media tools for data analysis, Keyhole keeps your digital presence ROI-focused. The company package is customizable.

Social Media Management 52

Social Media Management Social Media Tools Collaboration 52

Sprout Social

FEBRUARY 5, 2020

Once you start collaborating and finding out the goals and challenges of other departments, you can create a listening strategy that yields long term ROI. If your company wants to go the extra mile, consider training individual sales representatives on listening. Is sentiment trending up or down? Are users running into bugs?

Tools 93

Tools Sentiment How To Team 93

Hootsuite

JUNE 28, 2023

A mixed bag elsewhere, with Instagram passing through accurate attribution data only 30% of the time, LinkedIn 14%, and Pinterest 12%. Create a social listening strategy Social listening tools can’t track 100% of dark social activities, like text messages, but they can help attribute traffic and ROI as accurately as possible.

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

APRIL 26, 2022

And with new data revealing that the majority of people expect CEOs to be the face of change at a company, strong executive communications are a must. Executive communications can benefit both of these elements, your comms strategy as a whole and can even boost employee morale and company visibility. Any recommendations?

Strategy 86

Strategy How To Training ROI 86

Sprout Social

JUNE 22, 2016

That same sentiment still rings true for social media marketers and advertisers. Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source. LinkedIn Analytics. Management.

Data 101

Data Social Media How To ROI 101

Oktopost

MARCH 2, 2020

” 82% of manufacturing companies who invested in digital marketing have reported increased success in 2018 , and almost half of all manufacturing marketing predict that social media will be critical to their inbound marketing success. Why do manufacturing companies need digital marketing? What about manufacturing?!”

B2B 136

B2B Marketing Construction Committee 136

Hootsuite

FEBRUARY 24, 2023

Social Studio supports publishing on Facebook, Twitter, LinkedIn, YouTube, Instagram, and Pinterest. Post to popular social media channels like Instagram, Facebook, Twitter, TikTok, LinkedIn, YouTube, Pinterest, Google My Business, WhatsApp, Tumblr, and more. Source: Salesforce Social Studio is also built for social media listening.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Oktopost

JUNE 15, 2023

With keyword tracking, sentiment analysis, and round-the-clock insight into share of voice (yours and theirs), you can broaden your awareness beyond the far parameters of your own account – and realize a much higher ROI from your campaign. In time, social listening for competitor analysis will become foundational.

B2B 62

B2B Sentiment Analysis Influencer 62

Keyhole.co

MARCH 7, 2022

On the other side, your LinkedIn posts are attracting potential customers. The reports tell you that your YouTube videos haven’t generated any results in a month while your LinkedIn posts are excelling. Won’t you double down your efforts on LinkedIn marketing and identify what’s going wrong with YouTube marketing? Wrapping Up.

Report 52

Report Social Media Metrics How To 52

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). e-Strategy Trends ). eMarketer ).

Social Media 245

Social Media B2B Marketing SEO 245

Keyhole.co

MARCH 24, 2023

Brands can use this information to adjust their messaging and marketing strategies and address negative sentiment or feedback. This might include social hotspots like Twitter, Facebook, Instagram, LinkedIn, and others. This can include the names of your company and products and generic terms and expressions common to your industry.

How To 52

How To Sentiment Reputation Hashtag 52

Sprout Social

JUNE 15, 2020

” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. That said, ongoing compliance is required for companies looking to avoid fines and penalties. Is there a link between GDPR and social media? Is it working?

Social Media 131

Social Media Privacy Marketing Policies 131

Sprout Social

OCTOBER 25, 2022

Combine positive brand sentiment with high brand recognition and you get fans. Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. Fans beget more fans.

Strategy 131

Strategy Brands Hubspot Survey 131

Keyhole.co

MARCH 2, 2023

Anyone who’s managed the social media accounts for a brand or business will gripe about content planning, audience targeting, ROI tracking , and the like. Naturally, this means having to set up accounts on Facebook, Twitter, Instagram, LinkedIn–anywhere your customers and clients might be hiding.

Social Media 52

Social Media Tools HootSuite Marketing 52

Keyhole.co

SEPTEMBER 12, 2023

Start automating your social media Most marketers feel confident about social media’s ROI. Mention Mention is another popular social listening tool with instant access to every conversation around your brand. Make sure your chosen social media automation tools integrate with the platforms you already use. So, don’t ignore it.

Tools 52

Tools Social Media Curata Price 52

Buffer Social

MARCH 6, 2017

With Buffer’s free plan, you get all the major engagement stats for every update you post on Facebook, Twitter, Google+, and LinkedIn. It provides a wide range of data such as mentions, sentiment, distribution of conversations, top posts, and more. LinkedIn analytics for individuals. LinkedIn Pulse articles). LikeAlyzer.

Analytics 111

Analytics Social Media Tools Klout 111

Hootsuite

AUGUST 26, 2020

Does your business have a presence on LinkedIn? And without LinkedIn analytics, your ability to track these goals is just guesswork. LinkedIn analytics metrics are the proof points of your LinkedIn marketing efforts. It also gives you the info you need to prove and improve your social media ROI.

Analytics 145

Analytics LinkedIn HootSuite Marketing 145

Convince & Convert

NOVEMBER 20, 2015

The outward absurdity of this move has been commented upon my many in the social media sphere, perhaps best epitomized by my friend and collaborator Mark Schaefer , who groused incredulously (on Facebook, perhaps ironically): “This is a really dumb decision on their part because sometimes a business decision cannot be made because of ROI.

Twitter 60

Twitter Nielsen API Patterns 60

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. It introduces your brand Is your company new? What are your goals? This builds stronger relationships over time.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Laurel Papworth

APRIL 29, 2012

If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for you) suits those looking for a more indepth course. A Facebook personal profile and a LinkedIn or Twitter account is assumed.

Class 85

Class Training Social Media Case Study 85

Hootsuite

MAY 16, 2023

Over 2,000 executives surveyed attribute 63% of their companies’ value to their online reputations. And you’ll create an online reputation that endears your company to your customers. Your organization’s online reputation is built on the references people make about your company. The stakes are high.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Sprout Social

JULY 6, 2023

These include conversations relevant to your company, competitors and industry at large, and often hold the answers to questions the C-suite asks (example: how are people talking about our brand online?). Improve ROI Social data is a primary source of business intelligence that can help move your business forward.

Data 132

Data Social Media Metrics Analytics 132

Mindjumpers

NOVEMBER 10, 2011

Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. In this post, we will look at ROI on social media with a different perspective, starting from the launch stage of a brand till it becomes matured in the industry. Similar Posts: How to Measure Your Social Media ROI [Infographic].

ROI 244

ROI Social Media Metrics Survey 244

Hootsuite

OCTOBER 28, 2019

Bounce rate lets you measure your social media traffic—and, in turn, ROI —against other sources of traffic (e.g., Whether you choose to advertise on Facebook, Instagram, Twitter, or Linkedin, don’t focus on your total spend. one to 10) or sentimentally (e.g., Instead, look to your CPC. Poor, Fair, Good, Great, Excellent).

Metrics 112

Metrics Social Media CPM CPC 112

Keyhole.co

DECEMBER 18, 2023

The pricing structure isn’t agile for companies with growing requirements and can get quite expensive with added features. One of the best Rival IQ alternatives , our platform goes beyond the vanity metrics and keeps your approach ROI-driven — we may be biased but for good reasons! The setup is quite confusing for beginners.

Price 52

Price Hashtag Analysis Sentiment 52

Keyhole.co

OCTOBER 26, 2022

Is your business seeing any social media ROI ? Let’s take a look at 9 metrics that every company should be measuring right now and the best tools to use. Volume and Sentiment 5. Volume and Sentiment. Sentiment shows you how people feel about your brand. Sentiments around your brand. Impressions and Reach 3.

Metrics 98

Metrics Social Media Tools Sentiment 98

Waxing UnLyrical

FEBRUARY 18, 2020

When companies attempt to measure media ROI, they tend to focus heavily on typical marketing/sales metrics like an increase in sales, web traffic and ultimately lead conversion. Customer sentiment. The company recently launched Notified , the first end-to-end workflow automation platform for PR and marketing professionals.

Data 231

Data Metrics Press Release ROI 231