Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. The answer is LinkedIn, the B2B social media platform of choice. The Top 10 LinkedIn Influencers to Follow. But influencer marketing is not just for B2C. Quick Links.

Influencer 89

Influencer LinkedIn B2B Industry 89

Sprout Social

AUGUST 31, 2016

As an official LinkedIn® Certified Company Page Partner, analytics are a key component of Sprout’s integration. We’re excited to announce that we’ve added the LinkedIn® Company Pages Report to our suite of network reports. A Closer Look at LinkedIn® Analytics. A Closer Look at LinkedIn® Analytics.

LinkedIn 92

LinkedIn Report Company Aggregator 92

Visually SM

JULY 31, 2020

Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan. The post How companies use video content on social media appeared first on Rock Content. Of course, you can always post the URL to any old video that you already published.

Social Media 246

Social Media Video Company Content 246

Oktopost

MARCH 11, 2020

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. I love LinkedIn. How Oktopost Can Help B2B Brands Transition From LinkedIn Elevate. Don’t get me wrong.

LinkedIn 139

LinkedIn B2B Social Media Management Metrics 139

Oktopost

FEBRUARY 28, 2021

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. I love LinkedIn. Choosing the alternative to LinkedIn Elevate. Don’t get me wrong. Creating Content That Resonates.

LinkedIn 109

LinkedIn B2B Social Media Management Metrics 109

Pam Moore

AUGUST 17, 2020

? ?. SocialZoomFactor · LinkedIn Power Tips to Ignite Your Business and Brand. LinkedIn is one of the most powerful social networking and digital platforms to build your personal and business brand of authority, influence and human connection. LinkedIn has more than 700 million members in more than 300 countries and regions worldwide.

LinkedIn 78

LinkedIn Tips Brands Training 78

Hootsuite

MAY 29, 2020

As you may have heard, changes are coming to LinkedIn’s Elevate this year. LinkedIn has announced it is integrating Elevate into Pages, and that by December 2020 Elevate will no longer be available as a standalone app. As our blog from 2019 reported, employees of a company tend to have 10 times more followers than the company itself.

LinkedIn 140

LinkedIn HootSuite Skills News 140

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? By the end of March 2020, LinkedIn reached 690 million users and saw a 26% increase in user sessions quarter-over-quarter. Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. Complete your LinkedIn Page.

Organization 102

Organization LinkedIn Strategy Social Media 102

Oktopost

APRIL 2, 2021

LinkedIn is known worldwide as the professional social media platform, where individuals and businesses can network and connect. LinkedIn’s impressive user list of over 30 million companies is a target-rich environment for savvy marketers. What is LinkedIn Analytics? Where to Find Your LinkedIn Analytics.

B2B 78

B2B Analytics LinkedIn Marketing 78

Webbiquity SMM

AUGUST 23, 2010

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? determining which topics generate the highest traffic and comment activity on a company blog, what time of day is most productive for tweeting, etc.). Is social media ROI measurable?

ROI 193

ROI Social Media Vocus Metrics 193

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Yet, 61% of marketers claim measuring ROI is a top challenge. Why is social media’s ROI so elusive, despite marketers’ increased focus on this function and despite the proliferation of social marketing tools? ” Click To Tweet.

B2B 91

B2B ROI Social Media Hashtag 91

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. You can use short-form video content across LinkedIn, Instagram, X, and Facebook. However, social media is also the fastest-evolving channel.

B2B 117

B2B Trends Social Media UGC 117

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror. Is social media ROI attainable?

ROI 138

ROI Social Media Social CRM Survey 138

Small Business Mavericks

JUNE 5, 2015

A survey of small business owners (SMBs) indicates that 61% of them show no return on investment (ROI) with social media. of SMBs that increased their time on social media are also a part of that 39% that is seeing an ROI. Ahead of Linkedin? There is one thing that I do know: Social media ROI can be measured.

ROI 70

ROI Social Media Survey Small Business 70

Oktopost

OCTOBER 28, 2021

To be successful in today’s B2B sales environment, having a strong social selling strategy is paramount to your company’s ability to drive results and generate ROI. Places like LinkedIn, Twitter, and Facebook offer B2B companies new arenas to spread brand awareness and win new customers.

Tools 145

Tools B2B Price ROI 145

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition.

Analytics 179

Analytics Social Media Tools Price 179

Oktopost

SEPTEMBER 21, 2023

Expanded reach: People follow people rather than companies. This is also an entirely organic approach, as your employees post and share company content manually (no paid ads involved). Informing your strategy with social media analytics and ROI results is crucial for a solid social selling strategy.

Examples 137

Examples B2B ROI Analytics 137

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Almost half of Canada’s population, 44 per cent, are on LinkedIn. Company employees as ambassadors, for example.

Marketing 367

Marketing Syndication Adwords News 367

Webbiquity SMM

JUNE 1, 2021

This means if your audience is primarily on LinkedIn, go for text posts. Be heavy on video content: If your company is a laggard in producing video content for your audience, this is the year to step up your game. That’s a 44x ROI. Done wrong, you will end up spending significant dollars to generate little if any ROI.

Tips 352

Tips Marketing Privacy Influencer 352

Socialmedia.biz

JULY 23, 2017

Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. But to successfully execute employee advocacy, you don’t need to use LinkedIn Elevate.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.

B2B 138

B2B Social Media Strategy Library 138

Convince & Convert

DECEMBER 15, 2023

Optimize your social profiles for search All social media platforms, be it LinkedIn, Instagram, X, or Facebook, have a search feature. This method is one of the most important strategies for LinkedIn marketing. Apart from boosting SEO, you can maximize ROI on each content piece and attract leads with your content efforts.

SEO 154

SEO Social Media Strategy Hashtag 154

Oktopost

NOVEMBER 9, 2023

Some of the most popular paid channels include: LinkedIn Ads Google Ads (Pay-Per-Click) Virtual Events and Webinars Social Media Ads Sponsored Email Newsletters Social media advertising stands out as one of the most popular and highly effective methods. 7 Essentials for Paid Media Plans 1.

Examples 62

Examples B2B CPA ROI 62

Hootsuite

DECEMBER 12, 2023

You don’t necessarily need to film Instagram Reels or write long-form articles for LinkedIn. Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Socialmedia.biz

JULY 19, 2018

Attracting top talent to your company is one of the most difficult tasks facing any owner, recruiter or business manager. Newsflash: spam posting job ads on LinkedIn and Craigslist like it’s 2007 is not a legit recruiting strategy. But Facebook, LinkedIn and Twitter might be a good bet. Think like a marketer. So show them.

Company 61

Company Tips Applications Mobile 61

Webbiquity SMM

JUNE 7, 2018

It’s the preferred direct marketing tactic for low cost and high ROI. Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. Here’s how you can do it: Start by Setting Up a Company Page. Build a Robust Content Marketing Strategy for Your Company.

B2B 217

B2B Brands LinkedIn Influencer 217

Socialmedia.biz

JULY 23, 2017

Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. But to successfully execute employee advocacy, you don’t need to use LinkedIn Elevate.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Pam Moore

NOVEMBER 19, 2018

What would Facebook, Instagram, LinkedIn, Twitter or even this blog be without content? Did you know of the highest performing B2B content marketers, 90% say they prioritize their target audience's informational needs ahead of sales and promotional messages from their own companies. The first is people. The second is content.

ROI 60

ROI Content Training Statistics 60

Sprout Social

APRIL 4, 2023

And, with the right brand advocacy strategy, you can realize a stunning ROI. Why brand advocacy matters for your company How to determine if brand advocacy is effective What is a brand advocate? For employees it’s about loving their work, the company culture and, of course, the product. Is brand advocacy right for you?

Brands 127

Brands ROI Authentication UGC 127

Pam Moore

NOVEMBER 19, 2018

What would Facebook, Instagram, LinkedIn, Twitter or even this blog be without content? Did you know of the highest performing B2B content marketers, 90% say they prioritize their target audience's informational needs ahead of sales and promotional messages from their own companies. The first is people. The second is content.

ROI 60

ROI Content Training Template 60

Oktopost

MARCH 26, 2024

We previously covered the types of data and metrics you can measure to increase ROI on your social selling initiatives. This capability is invaluable for businesses aiming to quantify the ROI from their social media campaigns and prove social selling success. But what if you see that 25% of your influenced opportunities come from X?

Influencer 62

Influencer Report B2B ROI 62

The Social Media Incubator

NOVEMBER 16, 2009

scan or click the QR code to see the packages we offer True Social Media ROI is All About Integration by admin on November 16, 2009 Not long ago, a client came and asked if we could “help her business go viral” by launching social media for her company. Public Relations Small Business Mavericks Loading Quotes.

ROI 106

ROI Social Media Foursquare Consultant 106

Saying It Social

JULY 22, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How Social Media ROI is like Santa Claus I entered this contest where I had to post “sweet&# advice about social marketing. Has your company adopted a social media strategy because you felt you were "forced" to do so?

ROI 128

ROI Social Media StumbleUpon Digg 128

Oktopost

MAY 12, 2021

If you had to guess which business decision could increase your company’s ROI a staggering 6,469% this year, what would your guess be? It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . This approach will also work for many SaaS B2B companies. .

B2B 122

B2B Communities Brands Loyalty 122

Oktopost

MARCH 4, 2024

But the pressure to innovate is just one of the many challenges SaaS companies face. In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. What is B2B SaaS Marketing? billion by 2030.

B2B 62

B2B Strategy Marketing Case Study 62

Sprout Social

FEBRUARY 7, 2023

Decision makers want to see proof of success and the measurable benefits your company will gain by launching a brand amplification program. And employees want to post about their companies. According to Sprout’s Employee Advocacy Report , 72% of engaged users would post about their company if content was written for them.

Buy 93

Buy Curation Statistics Survey 93

Sprout Social

SEPTEMBER 2, 2022

Social Media Marketing Foundations (LinkedIn Learning). Introduction to Social Media Strategy (LinkedIn Learning). Diversity and Inclusion in Marketing (LinkedIn Learning). Price (at the time of writing): You need a LinkedIn Learning subscription—free for one month, then $26.99/month. Level: Beginner. Type: Course.

Training 116

Training Course Resources Social Media 116