Social Media Strategery

DECEMBER 7, 2011

There’s big news in the PR industry as the Public Relations Society of America (PRSA) recently announced that they are embarking on an international effort to modernize the definition of public relations.

Press Release 125

Press Release How To Organization Collaboration 125

Social Media Strategery

JULY 3, 2012

For me, it's almost as bad as our industry's most hated word – "spin." Maybe it's because it erodes my own idealistic view of the media as the fourth estate and that I hate seeing so much of it be controlled by pitchmen who take advantage of lazy journalists. Maybe it's all of the above.

Blogger 106

Blogger Report Industry Consultant 106

Social Media Strategery

MARCH 23, 2011

Over the course of eight years in the consulting industry, I’ve noticed an increasing number of colleagues, peers, and clients thinking that just because they read/downloaded/heard a white paper, strategy, or presentation, (a play, a swing, or a catch) they too can go out and be a communications or social media expert too.

Case Study 110

Case Study Team Communities Social Media 110

Social Media Strategery

SEPTEMBER 3, 2015

Brands in the home category have responded to this seismic shift the same way media companies responded to the shift in digital music – slowly and badly. Small technology startups are coming in and revolutionizing entire industries of big, established brands.

Hotels 50

Hotels Library Survey Buy 50

Social Media Strategery

FEBRUARY 9, 2010

I recently read a fascinating article in the latest edition of Fast Company – “ A Problem Solver’s Guide to Copycatting.&# For example (from the Fast Company article ), “In 1989, the pilots of the Exxon Valdez ran it into Bligh Reef, spilling enough oil to cover 11,000 square miles of ocean.

Gov 2.0 94

Gov 2.0 Organization Sports Forums 94

Social Media Strategery

AUGUST 21, 2015

It is funded by corporate sponsorships (the same companies that need young talent to stay here), but it keeps a grassroots vibe. We also focus on the size of our company – it’s midsized (like KC on a macro level). There’s a chance to blaze your own path in our company, and as a young up-and-comer in the Kansas City community.

Hotels 50

Hotels Creative Commons Communities Class 50

Social Media Strategery

NOVEMBER 30, 2012

Not only that, once they get to their desk, they realize that Twitter and Facebook are blocked, their company-issued Blackberry is prohibited from downloading any apps, and even when they do complete all the request forms to gain access, they're told that any and all social media content needs to be approved by legal and compliance. ."

Social Media Management 118

Social Media Management Social Media Organization Skills 118

Social Media Strategery

OCTOBER 8, 2009

As a sports fan and a government consultant, here are some of the government’s social media initiatives that I’d like to see cross over to the sports industry: A closed Intranet for all of the teams in a particular league. So, in your mind, the stock exchanges should be eliminated because every company should be public?

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90

Social Media Strategery

JANUARY 10, 2009

Development Social Media Why Social Media is Scary Sun, Jan 11, 2009 Best Of , Social Media As one of my company’s social media leads, I’ve had the opportunity to speak with a wide range of people about social media. Conventional industries require such transparency. Conventional industries require such transparency.

Social Media 119

Social Media Gov 2.0 Wiki Web 2.0 119

Social Media Strategery

MARCH 23, 2012

Don't become a social media ninja – use social media to become a better… – Social media technology offers tremendous tools for PR pros, and yes, I think we all need to be aware of their impact on our industry. However, I have no desire to create a team of gurus and ninjas.

Team 113

Team Buy Handbook Social Media 113

Social Media Strategery

MARCH 11, 2012

For one, I never expected to still feel challenged after so long with one company; I never expected to have even half the opportunities that I’ve had here; I never expected to enjoy working hand in hand with our clients as much as I did; and most of all, I never expected to love working with the people here so much. What happened?

Gov 2.0 112

Gov 2.0 Yammer Committee Policies 112

Social Media Strategery

MARCH 8, 2011

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. After all, you’re the advocate for the community, not a mouthpiece for the development team.

Communities 137

Communities Wiki Yammer Forums 137

Social Media Strategery

OCTOBER 6, 2008

Development Social Media Wanted: People Who “Know&# Social Media and Communications Tue, Oct 7, 2008 Enterprise 2.0 , Social Media My company, Booz Allen Hamilton , is actively hiring consultants who “get&# social media. And with the print industry in decline there should be plenty available. Government 2.0

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Gov 2.0 Social Media Web 2.0 Consultant 50

Social Media Strategery

NOVEMBER 20, 2009

&# Their response ranged from the dismissive – “why would we have a class on learning to Twitter – only old people use it anyway?&# – to the inquisitive – “it’d be great if we could learn more about how these tools are being used by companies so we’d know before we got hired.&#

Education 88

Education Gov 2.0 Class Web 2.0 88

Social Media Strategery

JANUARY 27, 2010

Submit an announcement If you know folks that are moving up in the #gov20 industry, fill out this form. Maybe Coach Wristlet is the style, quality of stitching, or the softness of the leather that the company is renown for. Government Job Resources USA Jobs – the U.S. There are so many different Coach Gallery designs and styles.

Gov 2.0 86

Gov 2.0 Web 2.0 Forums Wiki 86

Social Media Strategery

MAY 1, 2012

Whether it's cranking out news releases (where "news" is obviously very loosely defined) or getting paid for covert smear campaigns , the PR industry isn't exactly known for being a bastion of authenticity and impartiality. It's no wonder Wikipedia has advised against PR pros editing articles directly. DiStaso, Ph.D.,

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Wikipedia Committee Industry Communities 100

Social Media Strategery

SEPTEMBER 18, 2011

But social media has forced some changes to the advertising industry, whether the old-school likes it or not. When it comes to your company, I’m more likely to trust, well, anyone , other than you. To their intended online audiences, companies sound hollow, flat, literally inhuman.&#. What’s going on here?

Advertising 111

Advertising Social Media Press Release Airlines 111

Social Media Strategery

OCTOBER 19, 2008

Social media as an industry is changing rapidly – new tools, new resources, and new methods are always emerging. Maybe it falls into the “integrate&# step, but I think it’s pretty critical to establish the reasons why you want the company to embark on specific social media paths (i.e. Guess what – no one is.

Gov 2.0 69

Gov 2.0 Organization Social Media Transportation 69

Social Media Strategery

OCTOBER 12, 2008

The first thing that I have to tell them is that just because another organization, company, or agency implemented blogs or wikis or whatever else, they won’t necessarily see the same results, especially if they compare themselves to case studies in the private sector. link] What Makes Government 2.0 Different from Enterprise 2.0?

Gov 2.0 76

Gov 2.0 Wiki Policies Consultant 76

Social Media Strategery

OCTOBER 27, 2009

Get to know your companies strengths and weaknesses, and be honest about them. All other industry reference for social media is “Web 2.0.” All other industry reference for social media is “Web 2.0.” It will be more valuable in the long run. Be knowledgeable – Know what you’re talking about and back it up.

Gov 2.0 94

Gov 2.0 Consultant Social Media How To 94

Social Media Strategery

OCTOBER 8, 2015

For more than 12 years now, I’ve worked at companies that have been committed to integrated marketing. I’ve had the opportunity to collaborate on really big integrated marketing campaigns and to tap into industry-leading expertise and experience.

Content 50

Content Marketing Collaboration Compete 50

Social Media Strategery

DECEMBER 18, 2012

″ has evolved from fringe buzzword to an massive industry. If you want to create a vibrant culture of collaboration, you need to be OK with pictures of LOLCats, posts about the NFL playoffs, arguments about Apple and Android, and criticism of company policies. Over the years, “Enterprise 2.0″

Yammer 116

Yammer Communities Collaboration Microblogging 116

Social Media Strategery

NOVEMBER 10, 2008

Mon, Nov 10, 2008 Social Media Image courtesy of Flickr user Douglas Staas As I sat down the other night to write another blog posting for my company’s internal social media platform, I thought to myself what would happen if I were to stop. What’s my legacy if I were to leave my company? Stop blogging. Stop Tweeting.

Gov 2.0 66

Gov 2.0 Social Media Wiki Sports 66

Social Media Strategery

MAY 27, 2012

The company's resumes@companyname.com email isn't your only point of entry. Talk with people in the industry you're trying to get into. The old advice was to research the company that you're applying to so that you know what work they do, who their clients are, etc. Want a job in government public affairs?

Social Media 111

Social Media Consultant LinkedIn Sports 111