Sherrilynne Starkie

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Facebook’s little secret…

Sherrilynne Starkie

It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. The idea was to restrict this skittish company’s FB presence to the secret group as proof of concept so the management team could get used to the idea of social media.

Groups 337
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A digital media framework for smart marketing communications

Sherrilynne Starkie

But, my challenge to you is to put that paradigm aside and think about the four main groups media types. Today Owned Media includes digital content, and the central hub is usually the company website. Company employees as ambassadors, for example. Definition: Owned Earned Shared Paid Media. Owned Media is self-published content.

Marketing 367
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A cannabis guide to help Canadian marketers comply with legislation

Sherrilynne Starkie

. “Marketing restrictions on cannabis will be similar, but not identical, to tobacco restrictions,” said Chris Bolivar , member of the CMA’s Working Group on Cannabis and vice president, brand and marketing, Fire and Flower. From billboards and packaging to the sale of promotional items, the guide helps clarify the rules.”

Marketing 186
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HMV’s Twitter nightmare

Sherrilynne Starkie

In January the company officially entered administration and some UK stores were closed. Then last week, as 190 people were in the midst of hearing that they were losing their jobs, the company’s Twitter account was hijacked by disgruntled employees who live tweeted events as they unfolded. hmvXFactor” (sic).

Twitter 324
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A digital media framework for smart marketing communications

Sherrilynne Starkie

But, my challenge to you is to put that paradigm aside and think about the four main groups media types. Today Owned Media includes digital content, and the central hub is usually the company website. Company employees as ambassadors, for example. Definition: Owned Earned Shared Paid Media. Owned Media is self-published content.

Marketing 195
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A digital media framework for smart marketing communications

Sherrilynne Starkie

This is important because the majority of Instagram users are in the 22 to 35-year-old age group. But, my challenge to you is to put that paradigm aside and think about the four main groups media types. Today Owned Media includes digital content, and the central hub is usually the company website.

Marketing 199
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Industry certification a must for social media career success

Sherrilynne Starkie

As a recruiter, I look for certifications from those technology companies that drive the internet (think Google, Facebook, Twitter, LinkedIn, and Hootsuite). And yet others learn better in a group setting which is supportive and collaborative. Some people can whip through an online course in a day and then write and pass the test.

Industry 170