Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Waxing UnLyrical

NOVEMBER 15, 2010

Take this example: Let’s say you’ve created a tool that helps non-profits with social media, and you are sending out a news release as part of your launch. Your keywords might be “social media for non-profits.&# In Google you get: Let’s face it. She lives in Takoma Park, Md., Read All About It!

News 274

News Google SEO Postrank 274

Waxing UnLyrical

NOVEMBER 19, 2010

In 2008, investment and securities trading company Bear Sterns was forced to sell itself to JP Morgan Chase for $10 a share after rumors were spread about the company going bankrupt. Companies must protect their reputation in light of rumors, especially those that are defamatory. Thanks so much for stopping by WUL!

Creative Commons 193

Creative Commons Reputation Flickr Film 193

Jason Yormark

AUGUST 30, 2009

For those of you looking for the quick and dirty, Socialnomics reads quick, is filled with interesting real world stories, and is basically 265 pages of argument that social media is not only here, but ready to transform the way we live our lives and do business (his tagline actually).

Review 209

Review Case Study Postrank Study 209

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat.

Postrank 151

Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

DECEMBER 24, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Get Shareaholic test Filed under Public Relations , Social Media | Tags: christmas , evangelizers , jesus as a crowdsourcer | Comments (3) Site settings comment help? Thanks so much for stopping by WUL! Thanks for sharing!

Crowdsourcing 216

Crowdsourcing Creative Commons Postrank Class 216

Waxing UnLyrical

SEPTEMBER 13, 2010

Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them. We’ll pick up where we left off last week, discussing social media ROI. Thanks so much for stopping by WUL! Regardless, thanks for visiting! Read All About It!

Class 134

Class Postrank Tourism Blogroll 134

Waxing UnLyrical

OCTOBER 27, 2010

Although not quite as simple as school’s fire drill, having a crisis plan serves the same purpose: to keep everyone in the company (including its reputation) safe. One of the most energetic young voices in social media, you can easily connect with Narciso on Twitter. Thanks so much for stopping by WUL!

Class 179

Class Creative Commons Postrank Flickr 179

Waxing UnLyrical

NOVEMBER 14, 2010

Though he mostly blogs about woodworking, he actually works in social media. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. As always in good company with the Tinu and the others. Why: crises are sometimes unpredictable, but often avoidable. Dave lays out how.

Blogroll 214

Blogroll Class Postrank Comments 214

Waxing UnLyrical

NOVEMBER 7, 2010

Why: Danny Brown , Gini Dietrich and I talk about PR, blogging, social media and cow manure. How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now. 5 takeaways on social media and politics , by Dave Fleet. Do you really need another reason?

Class 144

Class Creative Commons Postrank Conference 144

Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# If you don’t disclose that someone’s blog post about you is not a piece of earned media, you lose credibility. Alas, the issue is even stickier for bloggers than it is for companies. My opinion on this is nuanced.

Class 184

Class Blogger Issues Review 184

Waxing UnLyrical

DECEMBER 14, 2010

Knowing social media. Whether we like it or not, social media is creeping into more and more of what we do. Being across the various social mediums not only helps with building relationships, but emphasizes being concise in your messaging. That got a big “check&# from me. Can you help me tie my shoelaces?”

Class 227

Class How To Applications Course 227

Waxing UnLyrical

FEBRUARY 1, 2011

Market mix modeling is an option (and one that he mentioned) but not inexpensive, so out of the reach of many companies. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. » pr-media-blog.co.uk Just ask your customers, ‘Where did you hear about us?’

Postrank 193

Postrank Metrics Tourism WordPress 193

Kikolani

JANUARY 16, 2011

Last week, I was given the opportunity to do a live question and answer session on Social Media Examiner ’s Facebook page. Social Media Examiner’s Live Blogging Q&A. Also, it’s not all about what you do on your site or your social media. Should one offer both on the same page? .&#

Questions 167

Questions WordPress Postrank Blogger 167

Waxing UnLyrical

FEBRUARY 5, 2011

Frankly, it seems absolutely ridiculous to me that companies are paying $3 million for the chance to get one ad – ONE – aired. And if consumers cannot remember the companies or the products, the commercials do not lead to sales. The other half of me is rolling her eyes. “Get over yourself,&# says Other Half.

Class 124

Class Postrank Comments Tourism 124

Waxing UnLyrical

SEPTEMBER 30, 2010

He does his best to stay informed on politics, tech, music, cultures, and social media. Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. Thanks so much for stopping by WUL!

YouTube 135

YouTube Postrank Class Tourism 135

Laurel Papworth

AUGUST 3, 2010

In 2007 I blogged on Kevin07 portal: We will see more of ‘static portal hybrid hosted social networks’ for a while – companies and government distancing themselves from the challenges of social networks by outsourcing to social network platforms. That’s how it works. Please spell out I.R.O.N.Y Lemme know?

Mashup 100

Mashup Flash Mob Avatar Technorati 100

Waxing UnLyrical

JANUARY 23, 2011

Your company is merging. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Here are seven long blog posts – more than 700 words, since I believe that is the going rate for the “acceptable&# length of blog posts – that I thought were terrific. by John Taylor.

Class 119

Class Postrank Tourism WordPress 119

Waxing UnLyrical

JANUARY 13, 2011

I always referred to it as something like “a website with dynamic content and social media capabilities.” If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. I always referred to it as something like “a website with dynamic content and social media capabilities."

Project 170

Project How To Class Posterous 170

Waxing UnLyrical

OCTOBER 14, 2010

He does his best to stay informed on politics, tech, music, cultures, and social media. Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. Thanks so much for stopping by WUL!

Class 178

Class Flickr WordPress Template 178

Waxing UnLyrical

DECEMBER 6, 2010

It was Robin Ferrier’s Social is as Social Does , where she asked, point-blank: You know the difference between Facebook, Twitter, LinkedIn, and blogs. You know the standard refrain: Social media is about talking with – not talking to – your audience. The truth is, we can all stand to be more social.

Class 211

Class Comments Eventful Conversation 211

Waxing UnLyrical

NOVEMBER 4, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. For the rest of my site, I made my 404 error message a little funny rather than using the generic one from my hosting company. Will you let me know if this post was helpful? Any further tips? Thanks so much for stopping by WUL!

Class 241

Class Tumblr Template Templates 241

Waxing UnLyrical

NOVEMBER 10, 2010

And Bryce has already talked about how social media changed his life. But they happen, more and more, because I’m trying to show, through my blog, that I’m committed to spreading the good word about public relations, social media, and measurement. Social karma works in strange ways.

Class 226

Class Blogosphere Blogger Creative Commons 226

Waxing UnLyrical

DECEMBER 4, 2010

Depending on the size of your network, it’s a similar story on Facebook, which also applies sophisticated, even mysterious, algorithms to determine whose updates show up more frequently in your news feed. Even if Fast Company tries to tell you so. Thanks so much for stopping by WUL! Regardless, thanks for visiting!

Class 233

Class Campaign Klout Influencer 233

Waxing UnLyrical

FEBRUARY 8, 2011

The question was: what is the importance of lists (specifically in social media), and how does one get on them? If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. I was flying Virgin America , and couldn’t let the several-thousand-mile-high wifi go to waste.

List 161

List Class How To Comments 161

The Way of the Web

APRIL 7, 2011

A nice free T-shirt – and they’re one of those rare companies that actually sends things outside of the U.S I’m not a heavyweight tech blogger, and tend to be somewhere above average on most of the ranking services I’m registered on – e.g. AdAge, Technorati, Wikio, PostRank etc, etc. million.

CPM 33

CPM Marketing Postrank NoFollow 33

Waxing UnLyrical

JANUARY 7, 2011

. “Instead, you tried to flatter me when I wanted to make sure I would provide value [which I did, I wanted to make sure it would be useful to a bunch of health care suits] by saying, and I quote from your earlier email, ‘my sense just from seeing all your activity in all the social media forums is that you would have a lot to offer!!’

Class 207

Class How To Health Care Comments 207

Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Then measure it.You can use Google Analytics, PostRank or even (GASP!) Or someone said you should so your considering it. Then live it.

Press Release 238

Press Release Technorati Klout Metrics 238

Techipedia: Tamar Weinberg

JUNE 16, 2010

If you look around the social web a lot like me, you will agree that most social media campaigns suck. Some people think social media is just fun. What do you think about using social media for business? Make sure all your social media profiles are complete with the most relevant information.

Questions 277

Questions Social Media How To Postrank 277

Waxing UnLyrical

JANUARY 26, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Like Stuff On Facebook? The unit will give brand-related action such as a “like&# or a check-in a lot more visibility on Facebook by adding them to an ad unit in addition to users’ news feeds.

Class 268

Class Facebook Privacy Public Domain 268

Waxing UnLyrical

SEPTEMBER 27, 2010

Are you what they’d call a social media “guru,&# or are you just a concerned citizen trying to get AT&T to up its game? The ATT_Wireless_PR Twitter feed went live that afternoon in an attempt to give humorous voice to the frustrations that AT&T users have felt for years. Noooo… I’m no guru.

Wireless 185

Wireless Class Feed Feedly 185

Waxing UnLyrical

JANUARY 25, 2011

Walking the transparency talk I WAS going to write about something to do with online integrity, but, like many well-meaning bloggers, I got side-tracked by my Twitter feed. What a silly situation for a multi-million dollar company to get itself into. For the sake of one card seller, they might have lost their market dominance.

Class 215

Class Policies Flickr Comments 215

Kikolani

JUNE 28, 2013

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. 3 Marketing Tools I Miss (and Their Alternatives) – If you used PostRank, Formulists, or Google Reader, here are the best alternatives. Social Media / Social Networking.

Marketing 119

Marketing Postrank eBook RSS 119

Waxing UnLyrical

JANUARY 27, 2011

I’m a social media expert as seen on.” By now, everyone is some kind of social media “expert.” If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. It doesnt help build any meaningful media relations if you keep pitching every single minutia from a clients company.

Class 279

Class Press Release Flickr Comments 279

Viper Chill

MAY 6, 2010

You are here: ViperChill » Social Media » How I Generated One Years Worth of Content Ideas In One Hour, And You Can Too How I Generated One Years Worth of Content Ideas In One Hour, And You Can Too Written by Glen, this post has 66 Comments I have a confession to make. Home What the F ? Cloud Living Say "Hi!"

How To 77

How To Delicious StumbleUpon Postrank 77

Waxing UnLyrical

NOVEMBER 1, 2010

The advent of digital and social media has made this challenge far more complex and vital than ever before. On his blog , Nick says: “Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them.&# link] @shonali 's [.]

Class 258

Class Education Metrics Creative Commons 258

Waxing UnLyrical

DECEMBER 7, 2010

And now, with social media, we’re extending that quest to the social Web. After all, who wants to do business with a company that has a “bad&# name? If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Or with a person whose reputation is dodgy?

Reputation 183

Reputation Postrank Class Tourism 183