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6 Critically Undervalued Social Media Success Metrics

Convince & Convert

The more fans that click “like” and comment, the more likely your future updates are to be seen in their News Feed, dramatically increasing your actual Facebook audience. PostRank Analytics solves this problem. The best part of PostRank Analytics is the Engagement Score, which is sort of your Klout score for each blog post.

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Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

The thing is, despite the ad nauseam posts on SEO for news releases, I discovered this recent report from Schwartz Communications that shows a pitiful 18% of news release headlines are SEO-optimized. A word to the wise In my experience, communication pros these days are, more often than not, wise to SEO in general.

News 274
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Want Social Media Evangelizers? Be Social

Waxing UnLyrical

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. My post looks at how three companies are doing this well, as told by their customers. Who’s in customer service? I’m not a customer service “professional.&#

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Powwowing With Pepco on Social Media

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand. Thanks so much for stopping by WUL!

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Kpop Lessons: Handling Defamation Through Public Relations

Waxing UnLyrical

In 2008, investment and securities trading company Bear Sterns was forced to sell itself to JP Morgan Chase for $10 a share after rumors were spread about the company going bankrupt. Companies must protect their reputation in light of rumors, especially those that are defamatory. He’d love to grab a gab on Twitter.

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Get PR Measurement Off The Island

Waxing UnLyrical

Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. We’ll pick up where we left off last week, discussing social media ROI.

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Public Relations Lessons From Jesus, The Apostles And The Bible

Waxing UnLyrical

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. And its an honour for me, as a Portuguese, to see that a portuguese company is mentioned worldwide! Religion aside, there’s a lot more there that we can draw on to improve our practice of public relations. Thanks for sharing!