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10 Steps to Build Your Social Customer Care Strategy

Social Media Strategies Summit

Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time. Build a Hub of Answers to FAQs There are likely a handful of questions your customer support team must repeatedly deal with. Can your response times be improved?

Strategy 130
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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

Not surprisingly, according to a Q2 2023 Sprout Pulse Survey of 255 social marketers, 71% are already integrating AI and automation tools into their workflow, and 82% of them report positive results. Building chatbots Chatbots are a compelling AI use case in marketing.

Strategy 121
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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Data can range from demographic information, such as age and gender, to user behavior, sentiment analysis, trends, and more. New to data analysis?

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The role of artificial intelligence in business in 2024

Sprout Social

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 111
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4 Ways Social Listening Can Help You Create Amazing Content

Oktopost

Companies that leverage social listening during the creative process can develop content that’s more relevant to their audience’s interests. A 2021 survey found that 18% or more of consumers report the following kinds of engagement that could pop up in social listening: Leaving reviews of products and services.

Content 118
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Demystifying conversational AI and its impact on the customer experience

Sprout Social

Besides improving workflows and the customer experience, conversational AI is a powerful tool for business intelligence, sentiment analysis and so much more. Rule-based chatbots are extremely useful when it comes to offloading general inquiries and FAQs from customer service teams’ plates. But that’s just the beginning.

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A 7-step checklist for the perfect product launch (using the power of social media)

Sprout Social

consumers in a recent Sprout survey had seen an ad for irrelevant products or services. Your coffee shop is launching a new seasonal blend and you want to identify your biggest competitors and the sentiment around them. Prepare FAQ answers. Define your audience. You’re not alone—nearly half of U.S. Let’s see this in action.

Products 128