Remove Company Remove Examples Remove FAQ Remove Social Networking
article thumbnail

Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools.

HootSuite 120
article thumbnail

Social Listening vs. Social Monitoring: How To Use Both in 2024

Hootsuite

Social media monitoring is the process of tracking social mentions, which can be specific keywords, phrases, or hashtags. These mentions can be about a company, individual, product, or brand. Social monitoring requires using specialized tools to gather qualitative and quantitative data. Brand sentiment.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Or, you could survey Web site visitors, gathering data in real-time.

FAQ 139
article thumbnail

How to create a complaint management system to protect your brand reputation

Sprout Social

For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible. Mishandling complaints could harm your company even more than the complaint itself. Some industries attract more complaints than others.

article thumbnail

Why Facebook’s Community Pages Could Give Brands Headaches

Dave Fleet

A couple of weeks ago I received a worried call from a friend working in PR for a large company. Her opening question went something like: “What the heck are Community Pages on Facebook, and why is there one for my company?&#. The social network launched roughly 6.5 Community Pages 101. What do we do with this?&#.

article thumbnail

100 Examples of Corporate Social Media Policies

Koka Sexton

The following table contains the names of over 100 companies and organization that have published their Employee Social Media Policies or Guidelines online… The left side column is the name of the organization, and it is linked to their organizational or corporate home page. Social Media Policy. Social Media Policy.

Policies 111
article thumbnail

Social Media Intelligence: What It Is & Why You Need It

Hootsuite

Unlike social listening , which involves simply monitoring conversations, social media intelligence takes it a step further and uses patterns and trends in data to inform decision-making. All of this information can then be used to inform campaigns, create more effective content, and increase the ROI of your social media efforts.