Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

Review 152

Review Social Media Marketing Handbook 152

Adam Sherk

JANUARY 21, 2010

The flip side to that is that not everything gleaned from monitoring social media activity is accurate or reliable. A similar difference exists for microblogging sites like Twitter. Newspaper journalists were the most likely to report using no social media tools (21%). What Horrible Things Did Time Magazine Do in 1964?

Social Media 122

Social Media Press Release Microblogging Survey 122

The Way of the Web

FEBRUARY 9, 2014

Not only are they helpful in ensuring that everyone in a company understands what is expected of them, they can also be a way to empower your employees to feel comfortable and confident in engaging with customers or clients via social media. List of Social Media Guidelines and Policies: Company Name Document Name Link.

Guidelines 65

Guidelines Social Media Committee Microblogging 65

Mindjumpers

JUNE 29, 2010

As mentioned, Hoist is a browser-based working platform build on the idea of social networks. From an organizational perspective, the platform makes it possible to manage diverse flows of information and process and secure these into knowledge, available to all employees at any time.

Social Media 196

Social Media Project Microblogging Policies 196

Techipedia: Tamar Weinberg

JUNE 18, 2008

Here’s a feature’s list, broken down by features that each service already contains: Plurk: Karma – an awesome feature that keeps people engaged, and gives users a goal. Be the first to have all of these features , or just take over companies that already have them and make Plutter Kite. So there you go.

Microblogging 102

Microblogging API MySpace Yahoo 102

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. Apple has no such protocol in place, and at this point, there is no engagement. It can instill faith that your customers have in your company. It can turn a prospective buyer into a customer.

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

MAY 18, 2010

After all, spending time, money, and other precious resources on social media marketing before you have an understanding of what it can do for you is kind of like putting the cart before the horse (not advisable). It finds your customers Companies using traditional marketing methods (e.g. It introduces your brand Is your company new?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

MAY 12, 2010

However, the CEO read an article in Adage, and as a result, he wants to hit social ground running. They want a blog, an iPhone app, viral videos, a Twitter handle, a Facebook fan page complete with custom applications, blogger and influencer engagement initiatives, an ad.ly It’s much appreciated.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

MAY 13, 2008

Such was the case for this Digg story , which compared multiple web hosting companies and watched as these hosts handled the traffic spikes that resulted from the Digg effect. Digg is the social media network of tech geeks, and the Digg statistics should not be too surprising: 39% of Diggers publish their own blog.

Social Media 100

Social Media Digg Brands Marketing 100

Techipedia: Tamar Weinberg

JANUARY 12, 2010

by Tamar Weinberg on December 19, 2007 Share How do you leverage different social networks? I am fascinated by the amount of social networks that I’m part of, but better yet, I’m intrigued to find that I assume different “personas,&# at least in terms of choosing friends (and using the networks), on each social site.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Techipedia: Tamar Weinberg

JANUARY 28, 2010

By engaging the wedding party and having them dance down the aisle spontaneously, people watching the resultant video really felt the momentum. Genuine You don’t always have to engage in expensive video production to promote your wares, nor as the marketer do you have to create the video yourself. They got excited. They laughed.

Video 236

Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Social Media Advertising Building your personal brand is about interacting with others and establishing your credentials. Logging onto social networks only to propagate self aggrandizing propaganda will turn off potential clients. As a localization expert involved in Social Media Marketing I often observe real culture clashes.

Brands 236

Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

JANUARY 19, 2010

Certain niches are more likely to see greater returns from social media. High Return Industries These industries tend to see high returns in social media marketing, quickly. Consumers are actively looking for and want to engage with most businesses that fall into the following categories. It’s rubbish traffic.

Social Media 164

Social Media Yahoo Discount Training 164

Social Media Network Marketing

AUGUST 19, 2010

Professional networks like LinkedIn. Social networks like Facebook and others. Social news / bookmarking sites like del.icio.us, technorati, dig and others. Microblogs e.g. Twitter. Our primary goal when developing a social marketing strategy should be to establish conversation parameters.

Reputation 87

Reputation Social Media Xanga Microblogging 87

Techipedia: Tamar Weinberg

AUGUST 18, 2010

I guess it’s assumed in social spaces that when s/he initiates the friend request, you can comment on anything on their Facebook wall or tweet back at them about something personal or even comment on a photo. If either parter is using social media professionally and you’re not, respect their need to do so and keep your distance.

Activities 216

Activities Social Media Policies Social Networking 216

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

In the post, I shared my don’ts of social networks, and to that point, I added the following rule for LinkedIn: Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site.

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. If you’re constantly broadcasting and not building bridges, your social media engagement will only travel so far.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

JULY 21, 2009

Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. Sure, there are probably a few things you can point out that should work in the company’s favor. How many people really want that?

Social Media 153

Social Media Strategy Marketing Vimeo 153

Koka Sexton

DECEMBER 20, 2009

I would have loved to get a job in something social media related but that quest always evaded me. I work for a growing software company and they don’t have much of a footprint in the social media world. 99 best social-media and PR posts of 2009 – Holy Kaw! That is until recently. That someone was me.

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

I would have loved to get a job in something social media related but that quest always evaded me. I work for a growing software company and they don’t have much of a footprint in the social media world. 99 best social-media and PR posts of 2009 – Holy Kaw! That is until recently. That someone was me.

List 96

List Social Media Case Study Wiki 96

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Hootsuite

FEBRUARY 3, 2020

Every business should have social media guidelines. That’s true even if your company is not on social media (psst: here’s how to get started ). Your employees are on social media. Social media guidelines lay down some rules. Think of them as an employee manual for social media best practices.

Guidelines 143

Guidelines Social Media Policies How To 143

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

A few months ago, Brian Solis talked about an off-topic pitch about a social network for plants. Somehow, I think nature lovers would be more interested in socializing shrubbery.) Some have gone as far as outing the companies who have trodden down this path. I’m sure you can relate.

Press Release 129

Press Release How To Radian6 Blogger 129

Techipedia: Tamar Weinberg

NOVEMBER 26, 2007

The internet and technology ownership has changed everything: digital TV, mobile phones, iPods, weblogs, instant messaging, [and] social networking. But before I engaged in so many social media spheres, I certainly wasn’t as well-rounded as I was prior to my participation. Seriously though, I’ll participate.

Meme 100

Meme Digg Web 2.0 StumbleUpon 100

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

We have all engaged in debates over the past few years about social media. Even a recent thread on Cre8asite Forums discussed this, kicking off by someone stating they find social media very intimidating. Companies have to engage with their buyers, especially the early adopters, and make sure they’re happy.

Social Media 105

Social Media Marketing Digg MySpace 105

SocMed Sean

APRIL 5, 2012

Okay…I have to admit that I find these types of tweets mildly humorous: or It’s not that I find the pain of employees funny, but the shortsightedness of companies in their efforts to ignore new technologies always makes me wonder what they are thinking.

Social Media 279

Social Media Twitter Facebook Social Networking 279

Hootsuite

APRIL 6, 2023

Unfortunately, the site’s spike in popularity in 2003 caught the company by surprise. This moment essentially marked the beginning of social media influencers. Along with WeChat and Douyin, Weibo remains one of the most popular social networks in China. Not to mention giving us all the ability to puke rainbows.)

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Despite the title of the post, having worked as the social media manager for Fortune 500 companies, and a lot of knowledge here being totally personal, I do not think of myself as an expert. Therefore, the only combination of the two that would appear to work is to practice sharing on the web and as Tamar suggests – engage.

Social Media 229

Social Media Influencer MySpace Consultant 229

Webbiquity SMM

JANUARY 2, 2018

“Dying” may be too strong a word, but the microblogging social network is clearly struggling. Adrian Segar recently wrote, “The effectiveness of Twitter as a connective social media channel is declining…the rate at which users follow established accounts has slowed dramatically. Is Twitter dying?

Twitter 186

Twitter Paper.li B2B Microblogging 186

Buffer Social

NOVEMBER 23, 2022

It’s a microblogging social platform that allows its users to post various types of content, from text and photos to music and videos. And to engage with content, you either reblog or like a post. Follow relevant search terms, find accounts you want to follow, and engage with content on the platform.

Tumblr 122

Tumblr Microblogging URL Directory 122

Mindjumpers

AUGUST 22, 2013

The popular mobile app Vine created a new genre in social media called video microblogging. But like all other social networking platforms, businesses seize the opportunity to market themselves creatively and make an impression instantly. Company Culture Insight. You work for a cool company?

Tools 193

Tools Microblogging Marketing Video 193

Techipedia: Tamar Weinberg

MAY 5, 2010

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. As a result, engagement goes up as the page appears very active.

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

JULY 15, 2010

Keep building more valuable content and engage in marketing this content. As my company builds out our first blog- there are great tips in here, thank you. Develop a systematic way to achieve your goal by doing content creation and traffic generation regularly rather than a shotgun approach. Your consistent effort will payoff quickly.

Blogger 250

Blogger Engineering Flickr SEO 250

Techipedia: Tamar Weinberg

MAY 28, 2010

Lead generation and client acquisition can be had on LinkedIn, especially in the B2B space, just as long as you’re active and engaging. Linkedin lead generation requires commitment to answering and asking questions on Groups/Answers, taking advantage of the deep searches, and connecting directly with those around you in your network.

Social Media 278

Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

Google is undoubtedly huge and they could simply shrug their members off like Digg does to its much smaller userbase, but instead they engage the community and that’s why Google is such a positive brand. There was only one occasion when the users were able to make a lasting impression on the social news site.

Digg 100

Digg Social Media Upcoming Ustream 100

Buffer Social

OCTOBER 25, 2018

Whether you are a seasoned social media marketer , a marketer looking to venture into social media marketing, or a business owner looking to leverage on social media, it’s helpful to know the most popular social media sites around. Of course, it isn’t only about the size of the social media sites.

Sites 111

Sites Social Media Brands Tumblr 111

Techipedia: Tamar Weinberg

MARCH 17, 2010

In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. But what if you’re Community Managing for a company that makes matchbooks? Social Media isn’t only Social Networks.

Communities 237

Communities Twitter Web 2.0 ROI 237