Convince & Convert

AUGUST 19, 2010

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day. That’s it. It makes sharing simple.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

JUNE 17, 2010

My best to you, EJ [link] Jackie Adkins FPT is definitely an interesting metric, one I'd never really considered yet, but I'm still not sold on it, to be honest. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Love the FPT metric too. Thanks for the post!

Twitter 125

Twitter Metrics Social CRM Consultant 125

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. How can you instruct your team to implement and operate something that has so much potential to immediately win (or lose) customer hearts and minds, if you’ve never used it yourself?

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance. Social Media is Fast False. Social media is by definition slow. Social Media is optional It doesn’t matter what the demographics of your customers are.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

MARCH 4, 2010

According to your definitions, I am “blogging for community&# and very interested in increasing my traffic. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Metrics 130

Metrics Strategy How To Tourism 130

Convince & Convert

AUGUST 18, 2010

How can we convince our clients that we’re good at social media? How can we find a social media guru to add to our team? Better question: How can we distribute social media knowledge across the entire firm, including ongoing training and knowledge sharing? What do you think? Frank_Strong This is a great post Jay.

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

JULY 21, 2010

A Policy of Protection While speaking recently to a room full of ad agency folks, I asked the audience if they had a social media policy in place for their staff. If your team uses social media at work, particularly for clients, you’ve got to have a policy. The FTC encourages social media policies be in place and reviewed.

Social Media 153

Social Media Policies Consultant Social CRM 153

Convince & Convert

JUNE 11, 2010

We reconfigured our companies to accommodate phone. But fundamentally, we’ve done very little in response to social media – perhaps the most transformative change of them all. It’s the book about social media’s impact on the inside of your business, not the outside. Here are a few options for titles.

Upcoming 124

Upcoming Project News Social Media 124

Convince & Convert

JUNE 3, 2010

Why do Cleveland teams get involved in ridic. link] [link] Jason Never underestimate how far showing a little humanity instead of towing the company line can go towards setting things right. link] jaybaer Definitely. games, btw? RT @sawaob12: brilliant article @jaybaer: Truth, or Consequences? What BP Can Learn From the Umpire.

Social Media 156

Social Media Strategy Consultant Social CRM 156

Convince & Convert

MARCH 3, 2010

Help clients tie search success to social media through wise keyword analysis, multi-media optimization and ongoing link acquisition. Remember, the most important customer of EVERY company is Google. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

SEPTEMBER 21, 2010

Can you describe what your company does in 120 characters or less? Social media is about people, not logos. If you’re a small company, congratulations, this should be pretty easy. If you’re a big company, how can you act small again? Social media strategy consulting details here. What’s the Point?

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

JULY 15, 2010

[link] Brittany Long [link] [link] Brittany Long [link] [link] Brittany Long [link] [link] Brittany Long [link] [link] Brittany Long [link] [link] Brittany Long [link] [link] MikeCorak RT @jaybaer: Get Your Social Media Operations Act Together [link] [link] Chris Bird Great advice. I am glad that they sent me. I enjoyed reading it.

Social Media 140

Social Media Consultant Strategy Organization 140

Convince & Convert

SEPTEMBER 21, 2010

Are you working with a team or collaborating with a client? • I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!)

Social Media 155

Social Media Radian6 Strategy SM2 155

agora pulse

MAY 12, 2020

A classic example of lost opportunities comes from a project management company comment thread. Not even a thank you note from the company: Here’s a spammy comment. They should be removed or hidden: Here, Betabrand should definitely get rid of those comments giving a bad impression on the look and feel of the product.

Comments 185

Comments Facebook HootSuite How To 185

Keyhole.co

JULY 9, 2023

Unless you sit on the gold pot, Hootsuite is definitely expensive compared to innumerable tools in the market. Automate generating custom reports with vital social media metrics and share links to real-time dashboards with team, clients, and stakeholders. Why should you look for Hootsuite alternatives in the first place?

HootSuite 52

HootSuite Social Media Management Social Media Price 52

Convince & Convert

SEPTEMBER 24, 2015

Venture Capitalists See Content Across Companies. Before joining OpenView, Kyle led the global content marketing team for ExactTarget and the Salesforce Marketing Cloud. He is also the author of “Twitter Marketing for Dummies,” “Branding Yourself,” and “Social CRM for Dummies.”

Strategy 60

Strategy Content Marketing Social CRM 60

Convince & Convert

SEPTEMBER 8, 2010

Don’t Sell Too Early Many of the missteps that contributed to MySpace’s decay were based on the company not moving beyond its core proposition. In 2006, you have a veritable ATM machine, with companies begging you to put banner ads on your site. You’re the number one social network in the world.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

JULY 22, 2010

While many businesses are excited about opportunities to reach their customers on the social web, few actually believe they have done so successfully. The Leukemia & Lymphoma Society’s Team In Training (TNT) Program: The Leukemia & Lymphoma Society is a charitable organization focused on fighting blood cancers.

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

JULY 8, 2010

A driving force behind the company’s SUBSCRIBERS RULE! Take that Team Edward! RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today [link] [link] Joey Strawn Three great reasons email sucks (in a good way)RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today [link] [link] Joseph Manna Email is definitely not dead.

RSS 128

RSS Research B2B Consultant 128

Convince & Convert

AUGUST 4, 2010

But, one of greatest benefits of social media is that it puts the shortcomings of your operations department in marketing’s lap, and vice-versa. Ultimately, this will make for stronger companies. The customers that take you to task in social media aren’t the ones you need to worry about.

Social Media 130

Social Media Strategy Comments Course 130

Convince & Convert

MARCH 9, 2010

March 9th, 2010 |Written By: Jay Baer | View Comments Tweet Are you treating social media like a checklist? A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts.

Social Media 133

Social Media Strategy YouTube LinkedIn 133

Convince & Convert

FEBRUARY 19, 2016

If you’ve got questions about the technology, if you’ve got questions about today’s special guest, put them over in the questions box and we will definitely get to them if we have a chance. Little Bird helps you tap into the people, companies, and content on Twitter that are influencing the direction of your business.

Influencer 60

Influencer Marketing How To Report 60

Convince & Convert

SEPTEMBER 21, 2010

Google Alerts Like most marketing professionals, I have several Google Alerts set up for my name, my company name, and topics of interest to me. I definitely need to check out some of those. Just looked at the GIST site, and I'm definitely intrigued. Topsy is a tool that I will definitely check out for my own blog.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

SEPTEMBER 23, 2010

I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. I'll definitely be adding this to my toolbox. I'll definitely be adding this to my toolbox. Thanks for the tip Jay.

Social Media 164

Social Media Strategy Engineering Social CRM 164

Convince & Convert

SEPTEMBER 20, 2010

Nobody forced companies to get involved with their customers in this way. But yet so many companies are using Twitter as a post-modern headline news service. Startling to me, but less than 1% of the participants would use Twitter as the first way they’d contact a company when they need customer service. And for what?

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Webbiquity SMM

AUGUST 16, 2010

Despite the widespread use of the phrase “social media marketing,&# marketing is not the only business use of social media, as John Jantsch reminds us. Here he outlines five ways that sales can use these tools as well, from social CRM to teaching prospects how to solve business issues.

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. So, you have two options.

Social Media 146

Social Media Strategy Energy Consultant 146

Convince & Convert

JUNE 28, 2010

You cannot just show up to the party and create your 10 podcasts, and not think about what keywords apply, what the psychology of the people using those keywords is, and how your company can fulfill those needs. By planning in advance, you alert the other teams involved on what to focus on.

Social Media 127

Social Media Strategy Report Buy 127

Convince & Convert

SEPTEMBER 21, 2010

Both companies (as well as a second tier of contenders) are working on new features and ramping up their business development teams. Social Data Firehosing In contrast to the conference at large, I was delighted by the exhibition this year. Larger space, more interesting companies, and better production overall.

Social Media 126

Social Media Strategy Conference Eventful 126