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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

They can be key performance indicators : numbers that inform and measure your social media strategy and help your team see where you’ve been and where you’re going. For example, the social media manager at the Acme Alarm Clock Company might be able to show the CEO that there are 200,000 followers on the brand’s Instagram account.

Metrics 108
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How companies use video content on social media

Visually SM

When you go for the interview format, you can invite specialists of the market, influencers, team members, or even customers. Therefore, creating videos that clearly speak about your product is definitely a good idea. Learn what works and delegate the execution to your team. Facebook is a good social media for longer videos.

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How to Promote Your Sports Club: Tips for an Effective Sports Team Marketing Strategy

The Realtime Report

How to Promote Your Sports Club: Tips for an Effective Sports Team Marketing Strategy. We all know that sports clubs provide significant benefits for the local community, and we know this because of great sports team marketing. Marketing for sports teams doesn’t have to be expensive either. Designing Sports Uniforms.

Sports 91
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B2B Influencer Marketing: The Definitive Guide

Keyhole.co

It’s a rising market that is already bringing a lot of success to companies. So if you’re trying to learn more about it or you’re just curious, read this definitive guide on influencer marketing to learn everything about it. Influencer marketing is a marketing strategy where a social media influencer promotes a product from a company.

B2B 59
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Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority

The Realtime Report

Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority America is on a fast march toward a multicultural majority, and businesses are challenged to develop the teams, tools, and strategies to adapt successfully. Sticking to old definitions hurts businesses and consumers.

Retail 178
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How To Lead A Successful Marketing Team

Rebekah Radice

Leading a high-performance marketing team is harder than ever. Between systems, processes, and proving ROI, teams and their leaders struggle to meet expectations, hit objectives, and stay focused in an ever-changing online world. But there’s also never been a more dynamic and exciting time to lead a marketing team.

Team 99
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Your Testing Program: Smart Ways to Get Your Team On Board

Buzz Marketing for Technology

Who wouldn’t want definitive answers to such questions? Marketing and creative teams have traditionally crafted websites around ‘established principles’ and ‘gut feel’ for what works. Then show how much more money the company could be making if you could get hard data on exactly what’s working and what’s not working.

Team 185