Sherrilynne Starkie
FEBRUARY 18, 2020
Companies and brands that had previously dropped PR to focus just on content marketing are once again waking up to the incredible power of positive media coverage. This means that getting media coverage for your brand, company, product or service is once again becoming an essential part of the marketing mix. What is Earned Media?
Sherrilynne Starkie
DECEMBER 18, 2017
Because Facebook ads are so highly targetable, they are extremely cost efficient. According to AdEspresso, the average cost-per-click for Canadian advertisers is 20 cents. Another option is the CPM (cost per thousand impressions) payment type. These tend to be lower in cost than CPC so work well with awareness objectives.
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Sherrilynne Starkie
AUGUST 15, 2018
That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. First of all, it’s easy to buy followers and costs as little as $10 for a thousand.
Sherrilynne Starkie
NOVEMBER 28, 2017
But the backroom deal between competing newspaper publishing companies Postmedia and TorStar must surely up the ante. The Canadian newspaper industry has, so far, been unsuccessful in securing a Federal government bailout as both readers and advertisers flock to social media for news and entertainment. Photo by Mike Ackerman on Unsplash.
Sherrilynne Starkie
JANUARY 22, 2019
2 LinkedIn’s new ways to track companies. LinkedIn Pages, a refresh of LinkedIn Company Pages, help people engage with companies and organizations, and to connect with the people behind the company. These include new job alerts, an alumni tool, community hashtags and company insights. Photo by Jolanda Flubacher.
Sherrilynne Starkie
APRIL 9, 2012
“Most of my clients are also small businesses and the amounts at issue are generally small, less than $300, so it would cost too much to sue them and I don’t have the volume of bad debt or large enough debts to justify working with a collections firm,” said Broder. ” The Debtor List is free to use.
Sherrilynne Starkie
JANUARY 19, 2013
It was also revealed that Dialogue Partners was the only company that had tendered for the project. and (sic) then blamed the use of those photos on ‘hackers’ that seem to have attacked the site almost immediately it went live…”.
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