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Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Mindjumpers

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. The white paper throws some light on the following: How to define social analytics as a discipline.

Metrics 268
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Get Your Social Media Budget Approved with These 22 Tips, White Paper and Podcast

Pam Moore

Do you struggle with having what you think may be the best social media marketing plan on the entire planet yet have no budget to implement? You struggle with getting budget approved to implement your social media plan. Your executives don’t understand social media. This includes social media.

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White paper on Social CRM for associations

SocialFish

We’ve just published our latest white paper, Social CRM for Associations: What association executives should know about applying social media to membership management. The white paper deconstructs Social CRM into its basic parts and applies the concept to association management.

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5 Reasons Your Social Media Marketing Program is Failing

Pam Moore

Unfortunately many small business owners and marketing teams jump on social media expecting fast results. They are quickly disappointed when what they thought was a well thought out social media strategy, campaign or program fall flat on its face. 5 Reasons why marketers fail using social media.

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How Participation Marketing Elevates Your Social Media Strategy

Convince & Convert

Technologists are active on social media. While the data paints the perfect picture, activating employee storytellers just because your competitors are doing it isn’t a smart strategy. You must ensure there is brand alignment with your employee content strategy. Employee-Driven Content Strategy. It’s a fact.

Strategy 145
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Why You Need an Integrated Digital Marketing and Social Media Plan

Pam Moore

In addition they must continue to keep communities engaged and ensure they are servicing their customers when, where and how they want to communicate. No doubt the demands to build and maintain a profitable online social and digital platform to establish and grow your business can easily get overwhelming. Click To Tweet.

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Your Brand is NOT Your Logo – 5 Reasons You Need a Brand Strategy and Architecture

Pam Moore

Smart and savvy marketers also understand the importance of building a brand architecture and strategy inclusive of the brand identity with supporting visuals, language and more. Your brand is your promise and value you offer customers, your community and all who come in contact with your brand. It's community. Big difference.

Brands 167