Laurel Papworth

JUNE 22, 2010

If you have the relationship with the community, and they like and respect you, it’s tough to turf you out and go with a competitor agency. Build and manage the community and you automatically take on a “public relations manager&# role. As a community manager you ARE the public relations manager. How does it work?

Communities 78

Communities Social Media Web 2.0 Social Networking 78

Convince & Convert

JULY 9, 2013

But just because you don’t have Oprah on your side doesn’t mean that influencer marketing isn’t an incredibly useful tactic, particularly when it comes to turning up the volume on your content strategy. To be sure, integrating influencer marketing into your content strategy is a great way to accelerate your content marketing efforts.

Influencer 160

Influencer Strategy Content Marketing 160

Mindjumpers

NOVEMBER 3, 2010

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. Last week I posted a brief on Focus.com, titled “Word-of-Mouth Marketing in the Social Media Age&#. Word-of-mouth is not something new.

Social Media 216

Social Media Marketing Influencer Technorati 216

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. With social media, an abundance of resources are at your fingertips. However, without a successful plan and any adequate preparation, your social media efforts will fail. Want to self promote?

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

JULY 21, 2009

With social media — or quite frankly, the existence of the Internet, any misstep you make in your personal dealings with others can become public. Social media is social. We’re starting to use search — and social media — as our recommendation engines.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. Drive a strategy development process that results in a project vision, objectives, roadmap and success metrics. The answer is NOT always social media/community - that would be another warning sign if it was.

Communities 117

Communities Groups Groups Social Media 117

Techipedia: Tamar Weinberg

JANUARY 19, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Is Social Media Worth it for You? Is Social Media Worth it for You? One of the most common questions in social media is – “is it worth it?”.

Social Media 164

Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

JULY 15, 2009

The New Community Rules talks about the important role social media has begun playing in our lives. That’s why social media is important. Great content, #2, works across the board for social media. Fortunately, we have social media communities to inspire us. The best part?

Communities 170

Communities Marketing MySpace Yahoo 170

Bill Hartzer

MAY 26, 2010

More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc.

Cymfony 152

Cymfony Social Media Tools SM2 152

Idaconcpts

DECEMBER 15, 2010

A smart online business marketing strategy is to use both types of marketing at the same time. A Good Push-Pull Marketing Strategy. A good marketing strategy that incorporates both push marketing and pull marketing typically includes the following 10 strategies: Your website. The use of social media.

Press Release 151

Press Release Strategy Forums Marketing 151

Laurel Papworth

OCTOBER 20, 2010

Ok I admit, I’m a bit down on social media campaigns. Especially if they have no strategy behind them. Well, Social Ads, mebbe? Then again a social media campaign can be a bit of lowkey fun, and not overly produced. unIndustry Organisation and the Bill of Rights of Social Media (0).

Campaign 98

Campaign Social Media Web 2.0 Technorati 98

Laurel Papworth

OCTOBER 20, 2009

Social Media statistics: Ever wondered how many people are blogging, uploading videos, tweeting right at this very minute ? Social Network activity measured in real time. You might want to factor that into the social media counter! The next question is, what exactly are they doing?

Social Media 104

Social Media Embedding Statistics SMS 104

Laurel Papworth

APRIL 8, 2010

I teach a hub and spoke approach to social media connectivity – create a hub that YOU control, use the Facebook/Twitters/Youtubes to distribute to spokes. Fanpage vs community vs brand vs groups. But removing established fanpages to make way for community pages instead of migrating them across was crappy thinking.

Communities 111

Communities Facebook Widget Web 2.0 111

Webbiquity SMM

MARCH 30, 2012

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. What your competitors are doing in social media. Evaluate how your competitors are using social media.

Vocus 184

Vocus Alltop Message Boards Klout 184

The Marketing Blog

SEPTEMBER 28, 2009

Home About In the Media Royal Challengers Bangalore Fanatic Fans Challenge Basics of Search engine optimization (SEO) September 29, 2009.11:01 Having said that the ripples in the social media wave created by many Indians involved are ensuring that Social Media is taken to the next level.

Social Media 131

Social Media Web 2.0 Alltop Wiki 131

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

There are a few jokes going around the blogosphere right now regarding what it means to be a social media expert. Despite the title of the post, having worked as the social media manager for Fortune 500 companies, and a lot of knowledge here being totally personal, I do not think of myself as an expert.

Social Media 229

Social Media Influencer MySpace Consultant 229

Bill Hartzer

AUGUST 24, 2010

The explosion of the internet and social media may be the fastest change in human history. No longer are individuals passively listening and viewing advertisements; now they’re “twittering&# and posting their opinions on Facebook along with other social media sites. “The stats document a revolution.

Social Media 128

Social Media Social Bookmarking Construction Technorati 128

Laurel Papworth

FEBRUARY 21, 2011

I often write on social media revenue – how social media sites like blogs and forums and social networks monetize. Yes, Virginia, social media and blogs CAN make money. Will 2010 see the further rise of social media proprietors? Social Media Monetization: Craigslist hits $100m (4).

Social Media 82

Social Media API Technorati Widget 82

Laurel Papworth

FEBRUARY 11, 2010

BBC tells journalists to use social media as a primary source. BBC news journalists have been told to use social media as a primary source of information by Peter Horrocks, the new director of BBC Global News who took over last week. If we are getting our news form social media, we can virtually do it for ourselves.

Social Media 98

Social Media Wikipedia Technorati Social Networking 98

Laurel Papworth

JUNE 1, 2010

It’s a mistake when companies use social media to gain email addresses to do spam email marketing campaigns. You entered your name and contact details on Facebook to become a social media reviewer – get the car for the summer, write reviews on it etc. Ford & Social Media – a con?

Social Media 98

Social Media iPad Web 2.0 Social Networking 98

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. Thanks to social media, anyone can make waves. Why social media?

Social Media 172

Social Media Case Study MySpace Yahoo 172

Laurel Papworth

JULY 3, 2010

AND gives you a bunch of Online Community books you may enjoy… I’ve added an Online Communities Books bookshop to this here blog. You can see it – Online Community BookStore. Online Community Books – Amazon Bookshop on WordPress is a post from: Laurel Papworth- Social Network Strategy.

WordPress 61

WordPress Communities Widget Technorati 61

Laurel Papworth

DECEMBER 16, 2010

Great opportunity for someone wanting to “get their social media on&#. Also some points on social media timelines. Click here to read the full details and enter: freelancer social media competition town downunder. Word of mouth, social media, tell a few people. Social Media Timelines.

Social Media 97

Social Media Diagrams Web 2.0 Social Networking 97

Laurel Papworth

SEPTEMBER 16, 2010

Ahoy Me Hearties: One of the tasks our online community managers undertake with clients (PR or Marketing agencies, or companies) is to build out a Social Media Conversation Diary – a list of tasks and engagement activities to keep online community members entertained and loyal. Movember and Social Media.

Communities 103

Communities Facebook Avatar Social Networking 103

Laurel Papworth

JUNE 27, 2010

The early days when someone first joins are when habits, tone and value of the community culture, loyalty and stickiness are going to be set. While I think this is the best online community signup ever, there’s more that you can do to make it easy for Visitors to move to Newcomers in the social network membership cycle.

Communities 76

Communities Social Networking FAQ Technorati 76

Bill Hartzer

OCTOBER 12, 2009

Porsche had the highest community rating in the Community Index with a score of 5,448, followed by BMW at 3,681 and Audi at 3,612. According to the results of the study, German automakers dominate the luxury auto business category, while Japanese and American brands are largely absent and unimpressive within social media.

Social Media 103

Social Media Brands Digg Forums 103

Techipedia: Tamar Weinberg

DECEMBER 2, 2008

I’m taking two seminar courses at school this term, and they each resemble a particular form of social media. What functionalities do you think WordPress, vBulletin, and other common platforms need to be able to better develop communities? Membership blogging partially meets our needs for community. is to web 1.0.

Social Media 189

Social Media Class Forums Microblogging 189

Laurel Papworth

JULY 11, 2010

I’m speaking on social media monetization at Social Media WorldForum in Singapore on September 22nd-23rd. You can book at social media world forum. Social Media WorldForum. EVENT: Social Media World Forum in Singapore is a post from: Laurel Papworth- Social Network Strategy.

Forums 79

Forums Eventful Social Media Transportation 79

Laurel Papworth

OCTOBER 20, 2010

I’m speaking in Canberra next week - a workshop on social media and government one day and presentation on online communities and voters/constituents the next. and Future of Social Media eGov. Also includes a 12 step social media strategy section, and a 5 step social media campaign outline.

Gov 2.0 75

Gov 2.0 Conference Social Media Press Release 75

Laurel Papworth

OCTOBER 30, 2009

Commonwealth Bank are looking for a Social (Media) Marketing Manager – Any takers? Social Marketing Manager – Sydney. To help drive the social media strategy the role will include working with all parts of the organisation, including Brand, PR, web development, customer relations and marketing portfolio managers.

Banking 79

Banking Social Media Insurance Technorati 79

Techipedia: Tamar Weinberg

JUNE 3, 2010

and after being a full time mom and performing various social media marketing tasks throughout, I’ve learned that there are many parallels that can be taken from parenthood that also apply to social media marketing. That’s not really convincing social proof. Let’s take a look at the similarities.

Social Media 221

Social Media Marketing Digg Consultant 221

Laurel Papworth

APRIL 19, 2010

I’m heading over to New Zealand from 12th to 15th May 2010 to participate in social media forum at the Australian Institute of Company Directors Annual Conference. 10.00am – 12.00pm FORUM B: The Commercial Benefits of Today’s Social Networking Platforms. Twitter: Reputation Management in Social Networks (18).

Eventful 80

Eventful Company Social Media Conference 80

Laurel Papworth

FEBRUARY 14, 2011

NAB bank have a Valentine’s Day social media campaign running at the moment – encouraging people with a mortgage to “break up&# with the other banks. Social Media: NAB Break Up Letter is a post from: Laurel Papworth- Social Network Strategy. Here’s the “break up letter&# video.

Social Media 101

Social Media Banking Virtual World Technorati 101

Laurel Papworth

APRIL 18, 2010

Social Media: Web Developer and Agency Ripoffs is a post from: Laurel Papworth- Social Network Strategy. Technorati Tags: agency , Australia , humor , not humor , ripoff , social media , stupid. Who’s Watching Media Watch? (8). Wiki wierdness and "bloggers with news" (5).

Social Media 83

Social Media Web 2.0 Wiki Badge 83

Laurel Papworth

JUNE 5, 2010

Oh and if they tick the following criteria in the field of social media-ness, then they are social media experts. Except possibly in social media where one should maybe have a less traditional and more social publishing history. I reckon I could put a social media expert in everyone of these fields.

Influencer 106

Influencer Social Media Conference Social Networking 106

Laurel Papworth

JANUARY 17, 2010

Yes, Virginia, social media and blogs CAN make money. Will 2010 see the further rise of social media proprietors? It’s usually said in a tone that implies that social media is so gosh- darn “social&# and “friendly&# that everyone gives everything away for free. Related posts.

Social Media 78

Social Media comScore API Technorati 78

Laurel Papworth

JANUARY 16, 2010

I know that some of you readers out there in bloggy land like to read traditional media from time to time – especially when a social media goddess a la me (heh) is in it – so here’s the link. Marie Claire social media article. Twitter: Reputation Management in Social Networks (18).

Social Media 80

Social Media Privacy Web 2.0 Social Networking 80