A digital media framework for smart marketing communications
Sherrilynne Starkie
DECEMBER 20, 2020
YouTube is used by 64 per cent of Canadians and two-thirds of those use it daily. It includes partnerships, alliances, syndicates and more. Owned Media is self-published content. A balanced communications strategy is going to maximize the return on investment. How Canadians use Social Media. Canadians love social media.
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