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How (and why) a tech company shifted their social strategy from product- to community-focused

Sprout Social

Your first instinct when implementing an organic social media strategy for a technology company would be to showcase your tech, right? About a year after BentoBox invested in organic social media by hiring a social media manager, we shifted from a product-driven strategy to a community-driven one. What does it all mean?

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Higher education social media strategy: How Gettysburg College makes the grade

Sprout Social

An effective higher education social media strategy has to appeal to various audiences: current students, prospective students, alumni, staff, donors, fans, families and more. Each of these communities is unique, yet they all contribute to one shared college experience.

Education 102
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Brand Reputation Management: 10 Strategies to Avoid Damage

Hootsuite

What, exactly, are people quietly thinking — or not-so-quietly tweeting — about your brand and product? You don’t necessarily have to sit back and accept public sentiment. 10 top brand reputation management strategies 1. Are you reliable? Are you hilarious? Are you snobby? Is your spokes-candy smokin’ hot ? The good news?

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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity. It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building.

Strategy 121
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Community Manager: Job Description & Key Responsibilities

Hootsuite

But it’s pretty important to define the important role of community manager on your marketing team. Community managers are the all-stars responsible for fostering engagement, building relationships, and maintaining the integrity of online communities. Get the report What is a community manager? Are you paid enough?

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How to Use Social Listening to Retain More Customers

Webbiquity SMM

Customer-centric strategies. But when customer preferences change daily, how do you ensure your retention strategies drive desired results? That’s why it’s crucial to stay on top of every instance where someone posts anything related to your brand or products. Track customer sentiment. Through social listening.

Sentiment 142
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The 2024 Guide to Social Media Strategy for Executives

Hootsuite

Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers. Sharing your knowledge is a powerful way to develop your personal network while also demonstrating the experience that’s behind your company or product. Talk about a hard lesson you learned as a leader.