agora pulse

NOVEMBER 10, 2020

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? What Are the Most Important Social Media Metrics?

Analytics 179

Analytics Social Media Tools Price 179

Buffer Social

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. Similarly, Lia Haberman , who writes the ICYMI newsletter , which chronicles the latest in marketing, shared a LinkedIn-focused prediction, except with a focus on brands.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Twenty4 Social

AUGUST 27, 2020

There is an automation tool for all possible tasks, from email marketing to paid advertising models. Email marketing is still a very lucrative business model. This is because while people may change their social media platforms, they tend to stick with the same email address. 3 – Hubspot. 0 Comments.

Tools 98

Tools Hubspot Startup Curation 98

Sprout Social

OCTOBER 13, 2020

Communicating with customers on the front lines is a challenging and nuanced endeavor, especially for social media managers. In fact, according to data in the most recent Sprout Social Index, social marketers said their greatest challenge was identifying and reaching their target audience.

Hubspot 102

Hubspot Microsoft Collaboration Team 102

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Buffer Social

SEPTEMBER 15, 2016

What does it take to get hired as a social media manager? Perhaps you’re looking for a job in social (or perhaps you’re hiring for one). There are a ton of different factors that could go into a successful stint on ever-changing social media. 3 Tips for Getting Hired as a Social Media Manager.

Social Media Management 40

Social Media Management Hubspot Social Media How To 40

Oktopost

MARCH 26, 2024

In a significant move to strengthen how B2B businesses manage social media interactions between their brand and their audience, this collaboration not only simplifies social media management by bringing conversations into one place for a more streamlined workflow but also enhances the speed and impact of customer interactions with your brand.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Buffer Social

SEPTEMBER 5, 2023

For too long, many brands and individuals have considered running social media accounts ‘easy’, something that could be handed over to the intern. Managing social media requires the expertise of executives like VPs and Chief Marketing Officers (CMOs) who are dedicated to social media.

Social Media 90

Social Media How To Skills Hubspot 90

Sprout Social

JANUARY 4, 2021

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. Using social data to prepare your pitch. Inspiration for your social media marketing pitch. But it’s one thing to come up with a creative idea.

Campaign 125

Campaign Social Media Marketing Metrics 125

Oktopost

DECEMBER 5, 2022

How to use social media for SEO. Extend your content marketing reach. What is the connection between SEO and social media? SEO and SMM are two separate branches of digital marketing with some significant differences. SEO and SMM work with content and can be effectively combined for content marketing.

SEO 115

SEO Social Media Reputation Real Estate 115

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan.

Strategy 142

Strategy Metrics Hubspot Retail 142

Sprout Social

NOVEMBER 19, 2020

It’s a common and necessary inquiry for any brand or agency selecting a software vendor, particularly in the marketing technology space. The results will be not only more successful utilization of the Sprout platform, but more compelling community conversations and engagements across your social channels.

Reddit 104

Reddit Hubspot API Reputation 104

Unmetric

NOVEMBER 4, 2019

Now that social media is mainstream with every company, the demand for marketers with social media skills is higher than ever. The importance of having a dedicated person to monitor a company’s social media presence and derive insights for successful marketing practices is the need of the hour.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

agora pulse

APRIL 28, 2020

Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Are you hoping to become a social media manager, either for your own business or as a consultant to others? What is the best aspect of being a social media manager?

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Social Media Strategies Summit

OCTOBER 24, 2018

According to a 2018 industry report by Social Media Examiner , 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. But how can you get the most out of your social media program if you don’t know what’s working?

Social Media 113

Social Media Strategy Guidelines Template 113

Oktopost

DECEMBER 18, 2023

Social media strategies aren’t just about acquiring new customers; they also involve nurturing relationships with existing customers and ensuring your followers remain engaged and interested in your brand. B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that.

Software 62

Software Communities Forums Hubspot 62

Buffer Social

MAY 2, 2017

Science plays a key role in marketing, especially the science of psychology. We have written about the 15 psychological principles in marketing and studied seven social media psychological research. Social proof. The use of social proof can be found in many areas of both offline and online marketing.

Marketing 111

Marketing Influencer Instagram Trends 111

Pixlee

DECEMBER 13, 2021

In today’s highly competitive world of ecommerce, it takes more than building a product, pushing it to the market, and making claims about being the best to get consumers to actually pay attention to your business and buy from you. Brands are defined more by their community than by who they say they are. Technology.

Strategy 52

Strategy UGC Brands Apparel 52

Buffer Social

JUNE 16, 2016

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. But then it dawned on me — I’ve never taken the time to write any of this incredible information down to share with other marketers! Growing an audience.

Social Media 40

Social Media Social Media Management Project Marketing 40

Oktopost

OCTOBER 26, 2020

But who likes a challenge more than a B2B marketer? To execute an effective B2B social media marketing strategy , you need the right set of tools to organize it all. Why you need a social media management tool. You simply cannot execute an effective social media strategy of any kind.

Social Media Management 160

Social Media Management Social Media Tools Hubspot 160

Buffer Social

JANUARY 23, 2018

Social media conferences are one of the best ways to learn from top practitioners in the field , connect with fellow social media marketers , and be inspired to do more great things on social media. We hope to make things easier for you with this go-to guide for social media conferences in 2018.

Conference 103

Conference Social Media Price Hubspot 103

Oktopost

FEBRUARY 1, 2024

64% of CMOs feel that brand marketing should be given higher importance, but CFOs aren’t entirely on the same page: only 26% agree with further investments in this area. But brand marketing does come at a cost – and one that, apparently, not every stakeholder may be willing to accept. What is a brand marketing solution?

Brands 62

Brands Hubspot Marketing B2B 62

Oktopost

JULY 13, 2023

Remember those long-gone days when marketing teams would be wrapping up a productive meeting – maybe checking their Blackberries for IMs or tapping a couple closing notes into their palm pilots – when the plucky new intern would say, ‘Hey, what about this social media stuff?’ You know, sites like Myspace.

Social Media Management 62

Social Media Management Social Media Tools ROI 62

agora pulse

OCTOBER 26, 2020

Shopping for social media management tools? Or need to upgrade to a new social media scheduling app? Finding the right social media management tool is essential for everything from building your brand and driving sales to optimizing your digital strategy and maximizing your budget. Social CRM.

Social Media Management 138

Social Media Management Social Media Tools Social CRM 138

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. I read hundreds of articles and enrolled in as many marketing courses that I could possibly get my hands on. Digital marketing classes (9-17). What Is Social?

Class 40

Class Skills Social Media Marketing 40

Buffer Social

MARCH 9, 2017

Imagine being around like-minded people who understand your daily struggles and learning from top professionals in the marketing world. Social media conferences are the secret to all that. Let’s jump right in… The 20 Best Social Media Marketing Conferences of 2017. Social Fresh Conference (TBA).

Conference 103

Conference Social Media Price Forums 103

Buffer Social

AUGUST 8, 2017

How do you stay on top of all your social media marketing tasks? From creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have to complete every day. Here are 25 of the very best social media management tools out there.

Social Media Management 111

Social Media Management Social Media Tools Price 111

Buffer Social

JANUARY 18, 2017

In total, we’ll walk through 9 very different, but effective social media goals and for each goal we also relevant metrics to track and share how to measure your results. Let’s get started… 9 social media goals for your team (and how to track them). Generate new leads. Boost brand engagement.

Social Media 40

Social Media How To Metrics Tweetdeck 40

agora pulse

SEPTEMBER 22, 2016

You need to be keep marketing, capitalizing on the warm after event glow. I spoke to Beatrice Whelan, author of “Trending: The Complete Guide To Social Media for Events” She describes the three stages of event marketing as: Before, during and after. Your event marketing doesn’t stop here.

Eventful 60

Eventful Storify Curation How To 60

Hootsuite

AUGUST 17, 2023

If you’re here reading this story about Sprout Social alternatives, you’re obviously the type of person who does their homework before they commit to a social media management tool — and we love that. Sure, maybe you’re curious about Sprout Social. Can we just take a moment to say: we’re impressed?

Comparison 76

Comparison HootSuite Hubspot Social Media Management 76

Hootsuite

AUGUST 22, 2023

But when you’re using Instagram as part of a marketing strategy (ahem, to make money ), proper planning and tactical organization is required. Instagram planners offer the best tools for success, and often save social media marketers and community managers hours of valuable time. #1 You be the judge.

Instagram 64

Instagram HootSuite Hubspot Marketing 64

Sprout Social

APRIL 30, 2018

The concept of hiring a dedicated social media manager was almost unheard of a decade ago. The average business is pouring hours upon hours per week into social media as ad budgets are on the rise. Not all businesses are exactly clear on how to hire a social media manager. The problem?

Social Media Management 95

Social Media Management Social Media How To Hubspot 95

Pam Moore

JULY 8, 2019

5 Ways that Social Media Marketing Software Can Fail You. There’s no denying that social media marketing software can be an enormous asset to businesses of all sizes, creating, publishing, and even reviewing the performance of their content easier and quicker. Social media software can fail you.

Software 113

Software Social Media HootSuite Marketing 113

Hootsuite

AUGUST 14, 2023

What about one perfect social media management tool? If you’re commitment-phobic when it comes to picking a social media management platform, we get it. There are plenty of other fish (or, in this case, management platforms) in the sea (a.k.a., 1 Social Media Tool Create.

HootSuite 67

HootSuite Social Media Management Price Hashtag 67

Ignite Social Media

FEBRUARY 2, 2023

This audio recording, “15 Lessons That Took Me 15 Years to Learn” by Jim Tobin is the perfect resource for social media managers and brands alike. In this session, Jim shares his personal journey of success in the world of social media and influencer marketing. And I’ve written two books on it.

Influencer 85

Influencer Social Media Hubspot Travel 85

Oktopost

AUGUST 15, 2023

And, before someone came along and made actioning scalable and profitable social media strategies for B2B enterprises possible, delivering a strong ROI from social media marketing was tricky, to say the least. A strong B2B social media publishing strategy can change the game.

Social Media 117

Social Media B2B How To ROI 117

Sprout Social

DECEMBER 20, 2023

According to The Sprout Social Index™ , 81% of marketers already say AI has had a positive impact on their work. Between new platforms and new innovations, there’s a lot keeping marketers on their toes—and their schedules full. Hootsuite is a major player in the social media marketing platform space.

HootSuite 111

HootSuite Brands Price Collaboration 111