Buffer Social

FEBRUARY 21, 2018

LinkedIn Groups do not have a great reputation. ” While it is true that there are few good LinkedIn Groups, it doesn’t mean that they aren’t useful for all businesses. In this post, we’ll explore why your business should have a LinkedIn Group and how to create and manage a successful group.

Groups 109

Groups Groups LinkedIn Template 109

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This makes it the ideal platform for B2B marketers on social media.

ROI 52

ROI B2B Social Media How To 52

Ignite Social Media

AUGUST 30, 2019

YouTube is one of the more unique social media platforms. Content Segmentation: To differentiate between the different types of content on your channel, you may create playlists to house these groups of videos. And as always, contact us if you want to learn more about how we can help you refine your social media strategy.

YouTube 142

YouTube Hubspot Video Influencer 142

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 176

Social Media B2B Exercises Hubspot 176

Postcron

MAY 29, 2018

Are you getting the most out of your social media strategy? As we approach the halfway point of 2018, now is a good time to refresh your strategy with these seven must-try social media tactics for 2018. Because your competitors probably are, which means your social media strategy needs to keep pace.

Social Media 56

Social Media Hubspot Groups Groups 56

Waxing UnLyrical

MAY 23, 2019

This is the start of building a real community. Of course, you will be communicating on social media. Facebook and LinkedIn groups are wonderful for keeping in touch during “off” times. Develop a sense of community. Of course, the real sense of community is built off-line. And it’s easy today.

Ensembli 149

Ensembli Training Eventful Communities 149

Social Media Strategies Summit

SEPTEMBER 9, 2022

According to Hubspot research , 14% of media planners have started using non-fungible tokens in their campaigns, while a further 16% plan to do so for the first time in 2022. For many brands and consumers, the value of NFTs doesn’t come from the token itself but the sense of community built around it. Image source. Image source.

Examples 177

Examples Brands Avatar Authentication 177

Sprout Social

JUNE 1, 2022

At times, it might seem that social media managers are stuck in silos, focused more on brand awareness than direct revenue impact. One great example of a function closer to the bottom of the funnel that could be a force for great collaboration with social teams? Social listening. Lifecycle marketing.

Team 116

Team Marketing Collaboration Hubspot 116

Buffer Social

JANUARY 23, 2018

Social media conferences are one of the best ways to learn from top practitioners in the field , connect with fellow social media marketers , and be inspired to do more great things on social media. We hope to make things easier for you with this go-to guide for social media conferences in 2018.

Conference 103

Conference Social Media Price Hubspot 103

Buffer Social

MAY 9, 2017

Writing a great social media manager job description is not an easy task. The job description is one of the first few things potential applicants read and a well-written job description can increase the chances of you hiring the best social media manager for your company. Examples of Social Media Manager Job Descriptions.

Social Media Management 101

Social Media Management Social Media How To Applications 101

Buffer Social

MARCH 9, 2017

Working on social media can be a little lonely at times, especially if you are working as a team of one. Social media conferences are the secret to all that. Here’s a list of 20 top social media marketing conferences for 2017, with all the information you need to know such as data, location, and price.

Conference 103

Conference Social Media Price Forums 103

Proactive Report

APRIL 6, 2021

My first class on digital PR and social media launched more than 10 years ago. Most PR practitioners now feel comfortable with social media, but some of the more technical aspects of digital PR still cause their eyes to glaze over. Listen to your community. Always be open to the concerns of your community.

Hubspot 59

Hubspot Startup Class Loyalty 59

Convince & Convert

OCTOBER 9, 2017

And Instagram is one of the best ways to reach this group of business executives and entrepreneurs. Hubspot Provides Value through Rich Content. HubSpot consistently provides value to its followers on Instagram by posting informational content. Noticeably absent: Blatant marketing for HubSpot! It’s all about adding value!

B2B 157

B2B Instagram Brands Hubspot 157

Pixlee

OCTOBER 14, 2021

Is your brand active on most social media platforms, but you’re not sure whether you should invest in a TikTok strategy , too? TikTok is not going anywhere anytime soon, so let’s get into the best brand strategies to harness engagement and community on TikTok. You’ve come to the right place. . billion in 2021. billion in 2021.

Strategy 86

Strategy Brands UGC Apparel 86

Social Media Strategies Summit

FEBRUARY 4, 2021

Where else would they go besides social media? Social media is the most popular platform for B2B marketing, says Content Marketing Institute: 83% of marketers are going this route. According to HubSpot, 66% of marketers claim social media brought in new leads with as little as spending six hours a week on SMM.

B2B 130

B2B LinkedIn Strategy Brands 130

Buffer Social

SEPTEMBER 11, 2023

What we’re witnessing in today’s tough economy is the inevitable rise of social selling. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP.

LinkedIn 113

LinkedIn Tips Skills URL 113

BeingOptimist

JANUARY 14, 2022

For instance, an A/B test was done by HubSpot that revealed that compared to a green “get started now” button, a red one made 21% more conversions. People like being a part of an exclusive group like VIPs or beta-testers, according to Appcues’s research. Therefore, ensure you offer as few plans as you can.

Startup 105

Startup Discount Price Survey 105

Webbiquity SMM

FEBRUARY 2, 2012

Is Quora still a significant social media destination? According to Compete.com, traffic to the site did fall off sharply in February and March of 2011 after an initial surge, but has rebounded to new highs since then (though half a million unique visitors per month isn’t particularly impressive for a social media site).

SEO 146

SEO MySpace Hubspot Patterns 146

Buffer Social

JANUARY 18, 2017

The thing we love most at Buffer is to help you succeed at social media. And a key part of social media success is knowing which goals and targets to set for your team. Today I’d love to share with you a bunch of super-actionable social media goals you can use to help your team achieve great things.

Social Media 40

Social Media How To Metrics Tweetdeck 40

Pixlee

DECEMBER 13, 2021

Brands are defined more by their community than by who they say they are. A strong brand has an active community of consumers. To build a loyal community that trusts and advocates for your brand, you need to understand what your target audience cares about and give them a place to share feedback. Technology.

Strategy 52

Strategy UGC Brands Apparel 52

Oktopost

DECEMBER 18, 2023

Social media strategies aren’t just about acquiring new customers; they also involve nurturing relationships with existing customers and ensuring your followers remain engaged and interested in your brand. B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that.

Software 62

Software Communities Forums Hubspot 62

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Your currency is your social media VALUE.

Lurker 203

Lurker Klout Policies Consultant 203

Buffer Social

JUNE 16, 2016

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. We surveyed and spoke with more than 150 of the world’s best social media managers and put together a selection of 75 answers here. The breakdown of social media projects.

Social Media 40

Social Media Social Media Management Project Marketing 40

Webbiquity SMM

MAY 3, 2011

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. That is what has driven social media adoption. Whatever your role in social media, we hope you find this list valuable in expanding your knowledge and your network.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Buffer Social

MAY 2, 2017

We have written about the 15 psychological principles in marketing and studied seven social media psychological research. Social proof. The use of social proof can be found in many areas of both offline and online marketing. Examples: praises on social media or positive ratings on review sites. halo effect).

Marketing 111

Marketing Influencer Instagram Trends 111

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. The list here includes free online courses in a number of social media-related topics and disciplines. Free Online Courses to Learn and Improve Your Social Media Marketing Skills.

Class 40

Class Skills Social Media Marketing 40

ProBlogger

AUGUST 20, 2012

Unless you can figure out efficient ways to keep on top of social media, you’ll become overwhelmed. New social media outlets are popping up all the time, and the existing ones are evolving just as quickly. Here are six simple ways to stay on top of social media. Read social media news through Flipboard.

Trends 42

Trends Social Media Flipboard Tips 42

Justin Levy

JANUARY 13, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Email or RSS: Which Do You Prefer Written on January 13, 2010 by Justin Levy in email , hubspot , rss , social media 40 Comments - Leave a comment! Thanks for taking time out of your day to come hang out here!

RSS 124

RSS Hubspot Google Reader Feed 124

Convince & Convert

JULY 21, 2011

He’s the founder of Social Media Examiner , currently ranked the #8 marketing blog in the world on the AdAge Power 150 (we’re lagging at #19 here at Convince & Convert ). This is in stark contrast to the conversion and immediate ROI focus that most companies have adopted, even within the social media world.

Content 147

Content Google Hubspot ROI 147

Convince & Convert

FEBRUARY 1, 2016

The importance of honing the Gen Z journey is that it allows businesses to adapt to the complexities of this specific group, and to do so before they officially replace millennials in the marketplace. A Holistic Approach to Social Media. 76% of teens use social platforms. Explicitly ask them to share.

Content 60

Content Tips Analysis Curation 60

Rebekah Radice

JULY 15, 2019

A great example of live video is Jasmine Star’s, “Ask Me Anything” community videos. These are weekly videos that serve several purposes: Brings her audience together each week (same day) to create a deeper community bond. You can even share them on social media. Talk about your latest online course.

Types 119

Types Video Content Case Study 119

Writtent Blog

NOVEMBER 15, 2013

Maggie Hibma of HubSpot recommends immersing yourself in industry news every day, even if it’s your day off our you’re on vacation. Invest in the freshest ideas by recording concepts as they come to you, listening closely on Twitter, and actively inviting your community to share their thoughts on what they’d like to learn more of.

Content 95

Content Hubspot Curation Survey 95

agora pulse

APRIL 28, 2020

Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Are you hoping to become a social media manager, either for your own business or as a consultant to others? What is one thing every new social media manager should know?

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Koka Sexton

NOVEMBER 14, 2008

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Super list of 50 social media links Have you ever wanted to know more about how to make a huge impact in social networking? The “Middleman” of Social Media is Your Friend The Next Evolution of Social Media… You can’t handle the truth!

List 85

List Social Media StumbleUpon Blogosphere 85

Social Media Strategies Summit

NOVEMBER 28, 2022

Targeting groups on its own isn’t necessarily enough. You should connect with these groups in a way that resonates. Write with these different groups in mind: customers, potential customers, repeat customers, and recent buyers; the list goes on and depends on which audiences you select in the Facebook module. Connections.

Examples 246

Examples Facebook B2B Instant Messaging 246