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How to Measure Social Media Success for Your Small Business

yMarketingMatters

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Community Growth & Sustainability. Community Growth & Sustainability. Email Collection.

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Social Media Tips from Professor Jonathan Taplin

Proactive Report

Professor Jonathan Taplin of the Annenberg School for Communication at the University of Southern California is a co-founder of the Annenberg Research Network for International Communication and he consults for various business and government organizations on the role of digital media in the economic infrastructure.

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Are Social Causes a One Click Pony?

Convince & Convert

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about thousands of Facebook and Twitter users temporarily changing their avatars in support of marriage equality , currently being debated by the United States Supreme Court. As a friend of mine stated on Facebook, it’s almost literally the least you can do.

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Missed Opportunities

Twist Image

The truth is that Marketing is changing, shifting and adapting. " You don't have to become their friends, they don't have to like you on Facebook, and there's no need to sign them up to your email blast. Let the consumer choose if they would like more engagement and communication. Brands love their corporate Facebook pages.

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8 Stops on the Path to a Better Blog

Convince & Convert

In last month’s Blog Rescue column , we took a look at how a company might traditionally use a blog, but this month, we’re taking a look at a website from UCLA Events & Transportation, BeAGreenCommuter.com (BAGC), aimed at encouraging the UCLA community to consider alternative forms of transportation.

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20 Killer Facts About Business Blogging

Writtent Blog

About two-thirds of marketers say their company blog is “critical” or “important” to their business. Sysomos ). rd of today’s marketers. B2B marketers who blog gain a 67% in crease in lead generation over their peers that don’t. Presentation from Writtent. . The Future Buzz ).

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2 Amazing Movember Case Studies That Will Make You Grow it Back

Convince & Convert

For Instagram, data from Sysomos shares 914,000 photos on Instagram used the hashtag #MOvember. From celebrating participant’s moustaches, fundraising efforts and even raising awareness for other company’s Movember campaigns, a steady stream of engaging content continues to be shared across Facebook, Twitter, Instagram, and YouTube.