Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

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Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. As X continues to blossom, its role in digital marketing has become more salient than ever. However, understanding how to leverage X for marketing purposes is more complex than it might seem. Twitter communities Join the Twitter Community.

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Later

JANUARY 27, 2021

We want people to feel emotionally connected to our brand, so we leverage our community and our artists to tell their stories,” explains Director of Brand Marketing and Communications, Toni Shelton. But don’t just take our word for it. The best part? Ready to create a shoppable Instagram feed? Get Linkin.bio now (for free!).

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Social Media Strategies Summit

JUNE 3, 2021

Government agencies can leverage social media to share (sometimes critically) important information with their communities. Led by Emily Allen Lucht , the Director of Communications for the State of Maryland, this panel answered some of the most common questions we hear from social media marketers in government.

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Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

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Sprout Social

DECEMBER 5, 2023

But after running a follow-up survey of our own audience and comparing our findings to third-party data, we realized consumer views about social marketers were mostly spot-on. Who are social media marketers, really? All data sources pointed to most social media marketers being Millennial white women.

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Ignite Social Media

JULY 29, 2021

When it comes to your organic content strategy (paid media as well) engaging your existing community is likely your core focus. One example is how Tastemade Travel uses these tools to gamify their content, making it fun for the user to play along and also educational on new foods and places to travel. This or That Stories.

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Webbiquity SMM

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year.

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Later

SEPTEMBER 1, 2019

Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . The tricky part is sourcing, collecting and reposting the right UGC — so that you’re always sharing top-quality content that’s aligned with your overall aesthetic. . But we’re here to help! Some brands (usually commerce brands!)

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Convince & Convert

APRIL 20, 2016

What an Algorithmic Instagram Feed Means for Marketers. Marketers need to up their game now. This puts the onus on us, as marketers, to produce higher quality content. To demonstrate this, let’s take a look at some of the culture-based communities I’ve identified using Affinio , the marketing intelligence platform.

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Sprout Social

OCTOBER 11, 2022

Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. More than two-thirds (68%) of marketers report their organization already has an advocacy program. As one marketer said, “You need a lot of content to support a program.

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Sprout Social

JANUARY 6, 2021

And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. It can also guide prospects through the decision stage of their buyer’s journey, educate customers on their brand new purchase and fuel a brand’s advocacy plans.

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Convince & Convert

MARCH 15, 2013

Jake Jacobson , Social Media Manager at Garmin , joins the Social Pros Podcast this week to reveal Garmin’s Youtility-esque goals when it comes to social media and customer service, plus how Garmin has been able to educate its wide and dedicated fan base through specialized content. The Importance of Education Before Promotion.

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Buzz Marketing for Technology

JUNE 27, 2008

The Innovative Educator. Sharing ideas about educating innovatively. PLNs provide individuals with learning and access to leaders and experts around the world bringing together communities, resources and information impossible to access solely from within school walls. for educators using Web 2.0 at 6:23 AM.

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Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? We spoke with three B2B marketers who are experimenting with and finding success on TikTok. But first, why you need to try B2B marketing on TikTok. “The thing about B2B marketing on TikTok is that you’re always dealing with the customer behind the business.

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Convince & Convert

OCTOBER 22, 2021

By tapping into a daily habit that already exists, you can create social advocacy and amplify your marketing efforts. By outlining the individual benefits, identifying existing champions, and educating and empowering employees, you can strategically build a powerful advocacy program. Your employees each have a morning ritual.

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Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. We’re not limited to TV-style ads or perfectly polished educational videos. Set goals for video marketing.

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Ignite Social Media

JANUARY 7, 2022

The Swipe Up feature was clearly designed so that with Instagram stories, business organizations and communities could leverage it to drive traffic, engage with their community and advertise their businesses more efficiently.

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Keyhole.co

JULY 18, 2023

If your business is yet to market itself on TikTok, you are missing a trick. But what else makes it the ideal marketing platform? TikTok users are active and engaged – the perfect marketing combination. TikTok for business accounts are aimed at companies and brands that want to use TikTok for marketing purposes.

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Kikolani

MAY 6, 2013

Over the last couple of years, I have consumed a lot of educational materials – free downloads, ebooks, paid courses, webinars, etc. Here are my top 12 tips for making sure you get the most bang for your buck when purchasing conference passes, courses, and ebooks for your blogging education. Chances are, you have too.

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Convince & Convert

FEBRUARY 21, 2024

College-educated workers and young professionals (64% of users are 18-35 ) are the biggest users of ChatGPT ( source ). Your innovation, marketing, sales, and legal teams should be represented, as well as someone from leadership. This may include unique processes, research, or community knowledge.

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Keyhole.co

MARCH 26, 2024

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. Read on to learn how LEGO’s marketing strategy works like clockwork.

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Ignite Social Media

NOVEMBER 5, 2020

Now, people are using social media to educate themselves about what’s happening in the news, find information about local establishments, keep themselves connected to friends and family, and more. That said, for those of us who work in the world of social media marketing, finding a work-life balance can be difficult these days.

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Buzz Marketing for Technology

SEPTEMBER 29, 2008

Post: Blogs and educating the eflective practitioner. Blogs and educating the eflective practitioner View SlideShare presentation or Upload your own. Blogs and educating the eflective practitioner View SlideShare presentation or Upload your own. This presentation is about using blogs in higher education as reflective journals.

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Hootsuite

NOVEMBER 28, 2022

In short, an engaged community leads to better sales outcomes. Brands like Starbucks leverage UGC to break up the flow of traditional marketing posts in their social media streams: Source: instagram.com/Starbucks. Only four of these 12 recent posts on the Starbucks Instagram feed are brand marketing posts. Start with your goals.

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Buffer Social

DECEMBER 14, 2023

  Here are two creators who have mastered the art of sharing industry news through LinkedIn carousels: Girl Power Marketing uses a distinct tone of voice and visual branding to share important social media updates.  Pretty Little Marketer shares their favorite marketing moments of the year in a visually engaging carousel.

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Examples LinkedIn Collaboration Case Study 101

Ignite Social Media

JULY 16, 2020

Social media groups have become a popular way for communities to stay connected, and with the rise of branded Facebook Groups and LinkedIn Groups (along with new features), brands have new opportunities to connect with their audiences. The goal is to make it exciting, educational, and conversational. Monitoring Group Conversations.

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Later

DECEMBER 11, 2020

Wondering what the future of Instagram marketing looks like? . From a focus on e-commerce tools to more short-form video, we’re sharing 8 trends shaping the future of Instagram marketing: 8 Trends Shaping The Future of Instagram Marketing in 2021. Influencer Marketing in 2021 Will Get A Serious Boost.

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Later

DECEMBER 11, 2020

Wondering what the future of Instagram marketing looks like? . From a focus on e-commerce tools to more short-form video, we’re sharing 8 trends shaping the future of Instagram marketing: 8 Trends Shaping The Future of Instagram Marketing in 2021. Influencer Marketing in 2021 Will Get A Serious Boost.

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Later

JUNE 3, 2021

We tuned in to F8 Refresh , Facebook’s annual developer conference, to learn what’s to come in the world of social media marketing, especially for Instagram Stories. Remember to incorporate product marketing. Build an influencer marketing strategy. Tip #3: Remember to Incorporate Product Marketing .

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Sprout Social

MARCH 20, 2023

According to the Sprout Social Content Benchmarks report , 52% of marketers cite changing content formats as a challenge when planning and scheduling posts. And it’s well within your reach to start using it in your video marketing strategy. The good news? This bite-sized content can supercharge your social strategy and brand awareness.

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Hootsuite

AUGUST 25, 2021

Social marketers are the CMOs of the future. “Social media managers, community managers, online marketing managers—these people understand where the customer relationship lives,” he told Tech in Asia. They’ve since found themselves on the front lines of many marketing organizations. Just a thought. —

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Sprout Social

JANUARY 24, 2024

We’ve also rounded up the top 30 most popular hashtags on the network so you can hop on relevant trends and boost your LinkedIn marketing strategy. Find and click on Hashtags under the Community tab and then add up to three hashtags by tapping + Add a hashtag. Table of contents: What are LinkedIn hashtags?

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Hootsuite

APRIL 18, 2022

You’ll engage your community. Instagram hashtags can be a great way of communicating your brand values — e.g., when you tag your hot capes with #witches, the world now knows that your brand is edgy and fun, and that your fall collection is ready to go from the runway to the coven in a snap. these two formats are sisters, not twins.

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Ignite Social Media

SEPTEMBER 18, 2023

It is a great form of “edutainment,” where the content is fun but also provides an educational benefit. Engage with Communities If you have trouble brainstorming ideas for your brand’s TikTok , turn to relevant communities. Using diverse video styles can also make your feed more interesting.

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Ignite Social Media

MAY 4, 2020

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. While some marketers have strayed away from activating on this platform due to the younger user base, others have found success on the channel. Social Media Stories Breakdown by Channel.

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Social Media Strategies Summit

JANUARY 3, 2019

If this visual marketing platform is a key element of your brand’s strategy, read on for some inspiration from the top 10 brands on Instagram right now. #1 While most luggage brands focus on product features in their marketing, Away has grown out of their desire to shift this conversation. 1 Madewell. madewell / 1.2 Million followers.

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