Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Note that the survey population was 12 and up, including a representative portion of seniors). Our lists were similar. That delta is much smaller for Facebook.

Social Media 159

Social Media Statistics Strategy Research 159

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow As I wrote on Brass Tack Thinking, I have the chills. is my vote.

Upcoming 124

Upcoming Project News Social Media 124

Convince & Convert

MAY 26, 2010

Create a social media steering group (cross-functional) for your company. jaybaer: Strategy vs. tools, content, passion: 14 Things I Think About Social Media [link] [link] Garrity Group RT Good thoughts! jaybaer: Strategy vs. tools, content, passion: 14 Things I Think About Social Media [link] [link] Garrity Group RT Good thoughts!

Social Media 134

Social Media Consultant Video Strategy 134

Techipedia: Tamar Weinberg

MAY 5, 2010

Don’t use a Facebook Group. Don’t shy away from giving your community the information needed to find you elsewhere both online and offline. Let it be posted on every social platform of choice and then watch as it seeds through other communities (which is likely to happen and shows that your marketing is viral).

Facebook 279

Facebook How To Marketing URL 279

Social Media Strategery

MARCH 22, 2009

Security – 13% of respondents to a Healthcare Information and Management Systems Society (HIMSS) survey revealed their facility had experienced a data breach. Likewise, physicians and other groups are used to doing things the way they feel comfortable. What about information security?!? The Whole. : Heroes At the Gov 2.0

Crowdsourcing 73

Crowdsourcing Education Gov 2.0 Social Media 73

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Too often we see social media strategies that involve putting photos into Flickr, videos into YouTube or the creation of a Facebook application and then never revisiting the environment to engage with the communities around this content.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. link] jaybaer The agency's role should be helping the company find ways those two groups can work together closely.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

MAY 11, 2010

You can survey your customers, although that’s not always the best approach because the questions are not fresh in their minds – they’ve already made their buying decision. Or, you could survey Web site visitors, gathering data in real-time. You can use a few methods to determine which questions to answer.

FAQ 137

FAQ Content Consultant Social Media 137

Convince & Convert

SEPTEMBER 20, 2010

Private brand communities vs. Facebook. Linkedin Groups vs. Twitter. disclosure: MarketingProfs is a client) Their State of Social Media Marketing report – a comprehensive survey of more than 5,000 marketers – is filled with more than 225 charts and graphs about all things social media. Podcasts vs. YouTube.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Have them document EVERY question they receive. When you find a pattern, create content to address it. This is the strategy of creating a Social FAQ. Ask your customers directly. Im Jay Baer. How can I help you?

Social Media 148

Social Media Strategy Consultant B2B 148

Social Media Strategery

NOVEMBER 7, 2009

Development , Social Media Download the Survey Report As the line between communication sender and receiver continue to blur, and the concepts of news cycles and gatekeepers become outdated lexicons of an industry that is undergoing a major transformation, public relations professionals find themselves at a cross-roads. Government 2.0

Gov 2.0 92

Gov 2.0 Survey Web 2.0 Wiki 92

Techipedia: Tamar Weinberg

JULY 8, 2008

These scenarios come to fruition in spontaneous communities, on social networks, and other self-service tools – all thanks to the availability of low cost technology and access to the world wide web. You can also not use the tools correctly or not behave appropriately within communities around the tools and market poorly.

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium.

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

APRIL 14, 2010

Talk to your customer service department, or survey your customers and document the top 10 problems that customers have with your product or service. Twitter, Facebook, YouTube and a Blog all dedicated to creating places for the public to tell them problem areas in the city, ask questions about traffic safety and promote a safer community.

Social Media 128

Social Media Consultant Health Care Questions 128

Convince & Convert

FEBRUARY 9, 2010

A survey of 4,875 adults (500 U.S.) I feel that once we dive down into the polling and the methodology, we'll find that the definition of “friend&# for the purposes of these surveys will have contexts different enough to render the comparisons (and thus the “trend&# ) meaningless. Secondly I don't trust the source.

Social Media 119

Social Media Strategy Survey Social CRM 119

Social Media Strategery

OCTOBER 25, 2008

There’s always that core group of passionate social media enthusiasts who will go above and beyond to make social media successful – from spending their own money to create social media rewards to volunteering their time to function as an ad hoc help desk. I’ll keep you updated with any interesting results that I find.

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 Wiki 56

Convince & Convert

SEPTEMBER 8, 2010

Nearly all the once mighty, now defunct social network or community sites unfurled and died after being purchased. I’m rarely spammed on Facebook, except with friends’ Farmville updates and surveys. link] jaybaer Is your niche Twilight community worth $580 million now, it culturally relevant on a broad scale?

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

JUNE 30, 2010

When they wake up, 59% of consumers check their email account before anything else online, according to new research from ExactTarget (disclosure: client) , in a sweeping survey of 400+ Americans. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer. How can I help you?

Social Media 128

Social Media Strategy Automotive SEO 128

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. After the socially awkward embracing is done, invite both groups in during the creative process. Yet, it seems to be a stagnant mode of gathering feedback.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Techipedia: Tamar Weinberg

APRIL 28, 2010

I was a Facebook purist in its former form and I liked having access to select group of exclusive folks knowing that these were trusted people and that only certain groups of individuals were allowed to have access. The lack of communication was disconcerting, but worse, it’s really Facebook’s fault.

Facebook 277

Facebook Issues MySpace Privacy 277

Convince & Convert

SEPTEMBER 20, 2010

link] [link] Lanmark Group A good read for all: Is Twitter for Business Even Worth the Trouble [link] [link] Shari Weiss RT @jaybaer: Is Twitter for Business IS Worth the Trouble? If you're going to choose to interact with one small group of the entire US population, Twitterers are the group to interact with.

Social CRM 145

Social CRM Twitter B2B CoTweet 145