Ignite Social Media

JUNE 14, 2023

These tactics often involve incorporating relevant keywords and hashtags, optimizing profile information, engaging with the audience, leveraging user-generated content, and analyzing performance metrics to refine the strategy. Not sure what we’re talking about? See hashtag #UGCCreator on TikTok which is currently at 1.1B

Hashtag 152

Hashtag Social Media Strategy UGC 152

Sprout Social

OCTOBER 18, 2023

With Listening, they uncover keywords people use about their current brand, and the social conversation after the brand shift. By doing so, they recognize when a dip or a spike in sentiment occurs, and they can dig into specific conversations to help them unpack the change. Doing so can build community and brand awareness.

Examples 122

Examples Social Media Sentiment Influencer 122

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. X (formally Twitter): B2B marketers leverage X to join conversations with prospects and customers and stay on top of industry news and trends.

B2B 117

B2B Trends Social Media UGC 117

Janet Fouts

DECEMBER 9, 2012

I don’t know about you but I’ve gotten more than a dozen invitations to Google+ communities in the last couple of days. In case you’re not aware of what that means, Google+ launched a new feature, Google+ Communities on Dec 6. Add to that the very important fact that anyone can create a Google+ Community.

Communities 131

Communities Google API HootSuite 131

Jason Yormark

JULY 22, 2009

While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over.

Communities 190

Communities Tools Strategy Message Boards 190

Sprout Social

SEPTEMBER 14, 2023

And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media “C’s”: content, conversation and creators. We tried to reframe the conversation around beauty, offering our platform to the people using our products to tell their stories, rather than having it come from the brand.

Strategy 123

Strategy Brands Content UGC 123

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. According to Cmejla, being helpful is how you maintain authentic relationships within online communities.

Tips 133

Tips Authentication LinkedIn Groups 133

Ignite Social Media

JUNE 1, 2022

A 2019 study conducted by EventMB said that nearly 40% of event planners state that social media exposure is a key metric of event success. Influencers are the new internet stars — they have influence, a network of people, community. Focus on Community Building. A virtual event is a great way to build community and create leads.

Eventful 161

Eventful Social Media Marketing Influencer 161

Keyhole.co

FEBRUARY 3, 2024

For example, a situation where SOV can be valuable is understanding ‌online conversations around controversial and/or sensitive topics like mental health. Share of voice metrics you should know Here are a few SOV metrics worth tracking. people from different states/countries, age groups, genders, ethnicities, etc).

Social Media 59

Social Media How To Metrics Sentiment 59

Sprout Social

SEPTEMBER 11, 2023

Question answering NLP enables question-answering (QA) models in a computer to understand and respond to questions in natural language using a conversational style. Grocery chain Casey’s used this feature in Sprout to capture their audience’s voice and use the insights to create social content that resonated with their diverse community.

Process 110

Process Sentiment Analysis Applications 110

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. Each workshop is its own learning process. Go join that!

Communities 117

Communities Groups Groups Social Media 117

Sprout Social

OCTOBER 4, 2023

Analyze the social conversation to create community-first content, faster—CareSource Social media teams are no strangers to content audits. As Sarah explains, “My team creates a monthly PowerPoint that shares insights, ‘ah-has’ and provides a high-level view and volume numbers of what the community was talking about last month.

Strategy 122

Strategy Brands UGC Marketing 122

Buffer Social

JULY 5, 2023

When I scrolled through the comment section on Ben’s post, I found an interesting conversation on Google's new AI interface for result pages that was solid input for that article. Communities Best for: Identify questions, arguments, and related resources. Another way to use communities is to turn to your network.

Research 77

Research Google Newsletter Curation 77

Likeable

MARCH 23, 2021

Representatives from the company were quick to note that this was indeed a mistake, and a small test group had accidentally been made much larger. Instagram made it clear that users and brands will still be able to see the amount of engagement their content gets, but the metrics will not be publicly displayed in the feed.

Instagram 91

Instagram Metrics Influencer Campaign 91

Sprout Social

JUNE 1, 2022

Conversion Optimization 3?? The lifecycle team looks at all these different pieces and tries to build around the right experience for other groups of user needs. Each has different goals for Grammarly as a product, which is reflected in the many ways marketing communicates to them. Copywriting 2?? Lifecycle Marketing 4??

Team 118

Team Marketing Collaboration Hubspot 118

Sprout Social

FEBRUARY 11, 2021

At Sprout, we’re lucky enough to work with an all-star cast of agency partners who continue to impress us with their dedication to their clients and communities. Over the past few years, our partner community has grown exponentially to become a go-to resource for agencies to collaborate, strategize and request and give feedback.

Campaign 108

Campaign Groups Groups Communities 108

Sprout Social

JUNE 13, 2023

I spoke with Loren Siegel Atlassian’s Community and Social Engagement Senior Team Lead to learn how Sprout helps her team execute premier social customer care, boost team productivity and understand their audience to craft better community connections. in savings over three years. Atlassian started using Sprout Listening in 2019.

Atlassian 101

Atlassian ROI Social Media Collaboration 101

Oktopost

JANUARY 2, 2023

3 Benefits of Employee Engagement Companies often neglect employee engagement because it isn’t easy to see with conventional reporting metrics. Higher productivity Conversely, you can expect your team to be more productive when they feel happy at work. Everest Group Everest Group is a major tech and research firm with a global reach.

Engagement 62

Engagement Social Media How To Curation 62

Convince & Convert

MARCH 4, 2010

Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts.

Metrics 130

Metrics Strategy How To Tourism 130

Mindjumpers

JULY 25, 2012

Tweet We often post about the importance of finding the right conversational touch points in order to engage your target group in conversations based on your values and beliefs. How to Actively Use Facebook Post Insights to Improve Your Community Management. Similar Posts: 5 Useful Facebook Updates To Notice.

Facebook 267

Facebook How To Metrics Social Media Management 267

Social Media Strategies Summit

DECEMBER 7, 2023

Take a look at how student numbers are expected to rise or fall across different demographic groups: In other words, the enrollment cliff will lead to a very different student body than the one we’re used to today. For those groups of students that are going to be increasing, chances are their culture has a very strong family focus.

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

Hootsuite

JUNE 27, 2022

While other social platforms are oriented around one central community, Discord is divided into servers or many smaller communities. You can join a big community for people who share a common interest or start a smaller private server for a group of friends. Build community. Get insights about your community.

Template 98

Template Templates Eventful Hosting 98

agora pulse

AUGUST 29, 2017

What are the metrics for “caring” that Instagram thinks are common to all users? You might hear about an “Instagram engagement group,” for example. Once you have joined a pod, you are in a community of Instagrammers that are focused on helping each other. One is community.

Instagram 156

Instagram Real Estate Groups Groups 156

Keyhole.co

FEBRUARY 9, 2024

Some of those include posting on your Facebook feed, stories, reels, Facebook groups, etc. It’s a good idea to create a sense of community and build good relationships with your followers. Keyhole’s graph shown above breaks down different engagement metrics. First, search for popular Facebook groups and join them.

Strategy 52

Strategy Facebook Marketing Groups 52

agora pulse

DECEMBER 22, 2020

After all, it can definitely be overwhelming when you think about all the platforms, metrics, KPIs, and testing involved in social media content. Define Success (Goals/Metrics). Here’s a graph of our Facebook Group engagement based on Posts, Comments, and Reactions from Jan. I’m here to break down the process. Let’s dive in.

Social Media 126

Social Media Strategy Content How To 126

Sprout Social

JUNE 1, 2021

Client renewal conversations can be challenging, but if you’re confident in the work you’ve done, then it’s all a matter of preparation. Renewal calls offer agencies a chance to educate clients on how social impacts key metrics across their business. How to prepare for client renewal conversations. Here’s what she had to say: .

Sentiment 90

Sentiment Proposal How To Metrics 90

Sprout Social

FEBRUARY 14, 2023

It even helped earn them the 2021 PR News Digital + Social Award for Best Use of LinkedIn (Community Engagement). I told the customer success team at Sprout, ‘Give me the key performance indicators and other metrics that we can hold ourselves accountable to, so I can bake that into our social strategy for the year.'”

Authentication 92

Authentication Examples Class Team 92

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand. What are social listening tools?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

SEPTEMBER 22, 2021

Social listening helps us track sentiment and conversations around specific campaigns and major events throughout the years. Being able to share metrics and insights with stakeholders in our organization, our partners and the players is a win-win for everyone. Social data strengthens NFLPA partnerships.

Campaign 121

Campaign Hashtag Analytics Metrics 121

Buffer Social

JUNE 2, 2022

How we went about collecting DEI data We had not previously performed an internal audit of our DEI data, so decided to establish baseline metrics to help us set informed goals moving forward, and allow us to measure success over time. Since we are just getting started in our DEI journey, we want to remain open to learning along the way!

Report 67

Report Survey Team Applications 67

Sprout Social

APRIL 4, 2023

In fact, there are several groups of individuals who can be advocates for your brand, including employees and partners. You will then be able to tap into conversations online. Brand advocacy creates positive, enthusiastic conversation around your products and services. But brand advocates aren’t limited to customers.

Brands 128

Brands ROI UGC Authentication 128

Hootsuite

FEBRUARY 7, 2024

Using the drop-down menu, you can analyze hashtags within your competitor group to see hashtags that drove the most comments, reactions, shares, likes, and estimated engagement. You get insights into important hashtag metrics like mentions, engagement, reach, and sentiment. Hashtag frequency: How often is this hashtag used?

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Oktopost

MARCH 4, 2024

Customer segmentation Customer segmentation in B2B SaaS involves dividing your target organizations into specific groups based on industry vertical, company size, geography, and usage behavior. But you can’t measure the success of your B2B SaaS marketing purely on revenue- other key metrics lead and impact your bottom line.

B2B 62

B2B Strategy Marketing Case Study 62

Dave Fleet

NOVEMBER 22, 2010

Identify problems early – by monitoring what people are saying online, you can identify many issues in niche groups before they escalate to a broader audience. Social media outposts don’t come with a built-in, ready-to-go audience – you need to build your community over time. The CPM metric would say yes.

CPM 413

CPM Comparison Diagrams Sentiment 413

Convince & Convert

OCTOBER 22, 2021

These employees are your initial allies and should be the first group of stakeholders you bring into your employee advocacy initiatives. Gear spoke with Sprout Social’s Community Outreach Manager, Sarah Nagel, about how she scaled her program and identified its first participants. Leverage this highly engaged focus group for feedback.

Survey 123

Survey How To Education Hotels 123

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. What is user-generated content?

UGC 145

UGC Content HootSuite Authentication 145

Waxing UnLyrical

NOVEMBER 20, 2015

Community member Bill Smith chimed in: A2) I wouldn’t say exciting but very crucial, tie your measurement to a specific business objective, people have to be reminded. As did James Breen : A2: I also see a trend of including internal (owned) metrics like google analytics, social media follower growth, share price #measurepr.

CPA 100

CPA Consultant Metrics Groups 100