Social Media Strategies Summit

SEPTEMBER 23, 2022

No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. Marketers love the short-form video platform because it generates far higher organic engagement than other platforms. So TikTok is still a comparatively under-utilized resource.

Education 162

Education Examples Content Nielsen 162

Convince & Convert

SEPTEMBER 4, 2015

The sports industry is a massive moneymaker both in the United States and around the world. Dedicated fans of football, soccer, baseball, basketball, and other games are eager and hungry for content that will satisfy their sports cravings. Revenue from sports is growing, and shows no signs of slowing down anytime soon.

Sports 60

Sports Content How To YouTube 60

Ignite Social Media

MARCH 18, 2024

million followers across major social platforms, Duke Men’s Basketball has the largest following of any college sports team – even bigger than Duke University itself. It’s allowed Duke’s social team to move at the speed of culture and quickly adapt as channels and content trends evolve. With over 5.4

Social Media 96

Social Media Marketing Nielsen Resources 96

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. For brands and marketers, Instagram is the place to be if you want to connect with UK audiences.

Influencer 101

Influencer Instagram Brands Fashion 101

Sprout Social

AUGUST 2, 2022

One of the most compelling reasons for marketers to incorporate YouTube into their strategies is that a huge number of people spend a great deal of time there. In the US, 62% of YouTube users access the platform daily where they spend an average of nearly half an hour consuming content. So what’s hot on YouTube in 2022? Live videos.

YouTube 137

YouTube Trends Strategy Content 137

Keyhole.co

DECEMBER 26, 2023

Kratin Daeng was marketed toward the more rough-and-tough truckers and workers. market share. Plus, it has expanded into proprietary adventure sports, racing, and music. Each of these enterprises is wildly successful and has millions of followers online, thanks to Red Bull’s marketing strategy.

Social Media 52

Social Media Strategy Sports Meme 52

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 124

Examples Influencer Campaign Marketing 124

SocMed Sean

MARCH 22, 2022

Twitter, the social media platform of short status updates, can be a useful tool for marketing your business. Is Twitter Still A Good Marketing Platform? Part of determining if Twitter is the best fit for your marketing plan is to figure out if Twitter holds an appropriate audience for your business.

Twitter 230

Twitter Strategy Hashtag Marketing 230

Sprout Social

OCTOBER 4, 2023

But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. However, quantifying their success is difficult.

Strategy 119

Strategy Brands UGC Marketing 119

Pixlee

APRIL 28, 2021

There is intense competition in digital marketing. In other words, to stand out, you need to create campaigns that highlight real people’s experiences using your product, a way of social proof marketing. This is where user-generated content (UGC) campaigns come in. 98% of the content collected was also organic. .

Campaign 97

Campaign UGC Content Sports 97

Sprout Social

OCTOBER 9, 2018

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. What are fantasy sports? And what did social media and fantasy sports?

Sports 81

Sports Social Media Engagement Compete 81

Mindjumpers

MAY 7, 2013

One of the most crucial things when creating content is to make it relevant to your users. Relevant content adds value to the individual and makes him or her more prone to engage with it. Here are a few tips to help you make more relevant content. Also, you can try to ask your community what they like.

Content 259

Content How To Sports Communities 259

Convince & Convert

AUGUST 2, 2013

This week: From ExactTarget , a free ebook called The Mathematics of Social Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Most Major League Baseball organizations have many people creating content in various ways. The Players are the Characters in our Story.

Sports 123

Sports Social Media eBook Team 123

Waxing UnLyrical

JUNE 4, 2014

In the realm of marketing, learning is the name of the game no matter what your goal is. Today’s lesson is user-generated content 101 and five reasons why the future belongs to the users. It’s a landslide: Community creates results. The Harlem Shake depended on community. Their interaction is content of the highest order.

Content 253

Content UGC Community building Hotels 253

Convince & Convert

JUNE 29, 2017

Your content team shouldn’t the only ones managing your company’s social media accounts. Brands are revisiting social media as a community-building tool, rather than a marketing platform. Pro sports is just one of many industries that struggle to connect with fans consistently via social. See you next time.

Team 151

Team Content Sports Consultant 151

Likeable

FEBRUARY 12, 2020

Football season just ended, college basketball is about to get exciting, and baseball teams are reporting to spring training later this month, so we figured there was no better time to take a look at how sports teams and athletic brands are using social media. Philadelphia Flyers. million impressions on social media.

Sports 66

Sports Brands Authentication Meme 66

Keyhole.co

JANUARY 18, 2024

And behind this apparent miracle is a stroke of online marketing genius. This shows how successfully the Quenchers have been marketed as a desirable symbol of prestige. With the help of some market research and influencer tracking , Stanley gained significant online traction despite operating in a relatively niche market.

Influencer 59

Influencer Social Media Strategy Marketing 59

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. For brands and marketers, Instagram is the place to be if you want to connect with UK audiences.

Influencer 61

Influencer Instagram Brands Fashion 61

Sprout Social

NOVEMBER 12, 2023

Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. Brand collaborations, especially co-marketing , are a win-win for your brand reputation. Influencer marketing campaigns are common brand collaborations. For example, e.l.f.

Collaboration 108

Collaboration Brands Fashion Sports 108

Convince & Convert

OCTOBER 12, 2013

Much of what we’ve come to believe about social media and content marketing is wrong. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. Social media is a spectator sport. Myth 7: Content creates thought leadership.

Social Media 167

Social Media Content Marketing B2B 167

Pixlee

SEPTEMBER 3, 2020

Inclusive marketing is more than just a buzzword. Brands who embrace diversity in their campaigns, content, and hiring practices are representing a wide range of races, genders, orientations, and abilities, to name a few things. Check out how these four brands are embracing diversity in their content and marketing campaigns.

Brands 77

Brands Content Authentication Campaign 77

Pixlee

JANUARY 20, 2022

Among the many niches of influencer marketing , esports is one of the areas that’s gaining traction. Esports influencers aren’t just famous esports gamers, but often others from within the industry like esports franchise owners, critics, and sports reporters. Currently, the global esports market is valued at $1.08

Influencer 82

Influencer Brands Marketing How To 82

Sprout Social

OCTOBER 11, 2022

Adjusting content or moderating online conversations can make or break a brand. Social media moderation is the process of controlling the wanted (positive interactions or information) versus unwanted (offensive or discriminatory content) on platforms like Facebook, Twitter or LinkedIn. — BBC Sport (@BBCSport) August 1, 2021.

Eventful 111

Eventful Social Media How To Sports 111

Convince & Convert

JUNE 29, 2017

Your content team shouldn’t be the only ones managing your company’s social media accounts. Brands are revisiting social media as a community-building tool, rather than a marketing platform. Pro sports is just one of many industries that struggle to connect with fans consistently via social. See you next time.

Team 100

Team Content Sports Consultant 100

Sprout Social

OCTOBER 5, 2020

What the NBA gets right that so many other leagues fail to understand is they know how powerful player-generated content is in sustaining fan interest. And unlike other sports leagues, the NBA has a fairly hands-off approach when it comes to monitoring what their athletes can and can’t post. People are going to pay attention when J.R.

Content 111

Content UGC Sports YouTube 111

Likeable

JULY 1, 2020

Here are some innovative, trailblazing marketers who continue to inspire us with the work they’re doing for their companies and for the world. When it comes to the brand’s marketing, Smalls-Worthington says their approach is “multi-touch.” Prior to that, she led social marketing at both MGM Resorts and Yahoo! Cristina Jones.

Industry 134

Industry Marketing Insurance Yahoo 134

Dave Fleet

FEBRUARY 7, 2011

As part of my new approach to creating content , I’m going to begin curating the best for you. Also: interactive marketing trends and how social media may break down gender stereotypes. Million Facebook Friends Body Slam Sports Broadcasting. Forrester: Actual Interactive Marketer Predictions For 2011.

Trends 258

Trends Facebook Sports Blogosphere 258

Sprout Social

AUGUST 26, 2020

But despite the rising mainstream popularity of esports, marketing to the esports audience is far from easy. This is where social—or, more specifically, social data—comes in, as esports marketers look to deepen their understanding of their target audiences and what drives fans loyalty. Strengthen community engagement.

Data 84

Data Strategy Marketing Sports 84

Sprout Social

APRIL 3, 2024

Fashion influencers are indispensable partners for businesses because they influence purchase decisions, extend brand reach and connect with niche communities. Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with. The TLDR version?

Fashion 94

Fashion Influencer Ensembli Instagram 94

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. So, let’s dive deeper into your future social media video strategy and see how you can make content that people will want to engage with! But what’s the fuss all about?

Social Media 153

Social Media Video Feed Feedly 153

Likeable

AUGUST 18, 2020

In this episode, Holly Curtis , VP Product, Global Creative Director at Keds, chats about what it means to be a “publicly private” person, why it’s so important for women to design products for women, and how that thoughtfulness translates into Keds marketing initiatives—particularly with the recently launched Hand-Book for Women.

Marketing 87

Marketing Affiliate marketing Proposal Team 87

Sprout Social

SEPTEMBER 12, 2022

And with more than half of marketers anticipating hiring between two to six new positions, teams are in dire need of more help. From providing content support to spinning strategies, agencies provide a team’s worth of creative, strategic and tactical support for your social channels. Drop & Hook.

Social Media Management 89

Social Media Management Social Media Real Estate Brands 89

Convince & Convert

APRIL 18, 2014

savvybostonian Tweet This Visual Marketing on All Scales We have an exciting show today featuring Ekaterina Walter and Jessica Gioglio , both of whom are veteran Social Pros guests (and Jessica is a regular guest contributor on the Convince and Convert blog ). A writing background is key to thinking about the whole lifecycle of the content.

Social Media 168

Social Media How To Marketing Small Business 168

Keyhole.co

DECEMBER 22, 2022

They have a powerful presence on Instagram, Facebook, and Twitter, amongst other platforms, with highly engaging content that appeals to their followers’ interests. Experimenting with content formats . One of the key elements of Nike’s social media strategy is its willingness to experiment with different content formats.

Social Media 59

Social Media Strategy Collaboration Analysis 59

Ignite Social Media

APRIL 22, 2021

Community Tab. This YouTube feature allows you to socially engage with your audience away from the videos and content that you upload. However, the Community Tab is only available to creators who have 1000 or more subscribers. Since its inception, YouTube has and continues to play a vital role in the influencer marketing world.

YouTube 154

YouTube Social Media Notification Film 154

Sprout Social

APRIL 11, 2022

Instead, I’ll provide a primer to web3, and how it’s going to impact marketers and the future of online communities. So, what should you, as a social media marketer know to get started? Web3 lets communities build collective identities, with NFTs as the means to bootstrap real products. The community is thriving.

Brands 89

Brands Applications Communities Yahoo 89

Sprout Social

NOVEMBER 29, 2022

People don’t remember brands or sales-y content—they remember stories. And great brand marketing on social is behind some of the most creative storytelling out there. La Colombe: Relatable coffee content. “As Here are just a few of the many packs given to someone in the community by a #LifelongAlly ?????????? Hint hint.).

Social Media 91

Social Media Brands Meme Real Estate 91