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10 Tips for Navigating Negativity on Social Media

Social Media Strategies Summit

Unfortunately, negative comments are a fact of life for any brand with a social media presence because you can’t please everyone all the time. Read on for our top tips on navigating negativity on social media. And, of course, don’t forget to share those guidelines via a pinned post or your social media bio.

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How to Implement a Portfolio-Wide Social Media Strategy for Student Communications

Social Media Strategies Summit

Higher education marketers and communications teams are constantly grappling with the sheer number of social media accounts across campus. When each unit, team, faculty, and degree has its own account, it’s near-impossible to figure out who’s sharing what and when. But where to draw the line?

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5 Top Social Media Marketing Trends for 2023

Social Media Strategies Summit

It’s hard to imagine anyone not using social media today. Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 But not all social networks enjoyed equally strong years in 2022. We’ve rounded up five key social media trends for 2023 to help you do that.

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How to Build and Maintain an Engaged Facebook Community Group

Social Media Strategies Summit

This data doesn’t mean it’s time to pack up the team and move away from Facebook, though. Another way to reach and engage audiences on Facebook is through Community Groups. What Is a Facebook Community Group (& Why Should You Care)? A great example is “ Become a Social Media Manager – With Rachel Pedersen.

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How to Grow A Social Media Channel From Scratch

Social Media Strategies Summit

Taking your first steps into a new social media platform allows your government agency to reach different audiences and experiment with new content formats. As with anything in the world of social media for government, it’s essential to have a clear plan.

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The Higher Ed Social Media Tips and Tricks You Can’t Google

Social Media Strategies Summit

The internet is packed with advice for social media managers. The trouble is, only some of those articles consider the unique challenges faced by higher ed social media teams. You might have a small team, serious time constraints, and dozens of accounts to manage.

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Navigating the Higher Ed Enrollment Cliff: How Social Media Managers Can Position Their Institutions for Success

Social Media Strategies Summit

She shared her findings with an audience at our 2023 Social Media Strategies Summit Higher Education Virtual Conference. They have a culture that may look very different from what our campuses, and the communities where our campuses are located, look like,” Dr. Phillips explains. What Is the Enrollment Cliff?