Sprout Social

FEBRUARY 15, 2024

Social media users’ feeds are flooded with content competing for their attention. Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media.

Engagement 112

Engagement Tips Loyalty Metrics 112

agora pulse

JUNE 13, 2020

Twitter analytics you’re presented with a 28-day summary of your Twitter account, which includes high-level trends (like the total number of tweets, new followers, profile views and mentions): On the left, you’ll see your tweet highlights, which include … Top tweet: The tweet that received the highest number of impressions.

Analytics 204

Analytics Tools Twitter Hashtag 204

Convince & Convert

OCTOBER 30, 2017

Industry terms and trends: 61%. A social following cannot thrive without a strong community as its foundation, and community is not built by shoving content down people’s throats—it’s built by engaging in conversations. A social media following can't thrive without a strong community as its foundation. Competitive.

Brands 194

Brands Sentiment Influencer Conversation 194

Keyhole.co

NOVEMBER 7, 2023

8 Ways to leverage Twitter hashtag analytics With thousands of brands competing in your niche, it’s difficult to stand out on Twitter. Identify trending hashtags in your niche Engage with these hot topics within your industry to connect with a wider, yet niche-targeted audience. However, it’s not impossible.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

OCTOBER 6, 2022

Did it make you smile or laugh, like the “ It’s Corn” viral trend ? Competing content: Who are you competing with? Important hashtags/mentions to include: Important for trends and partnerships. Stay on top of trends. This is especially true for platforms like TikTok, where many trends are born. Horizontally?

Social Media 131

Social Media Video How To Trends 131

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. Understanding which trends will work for your audience and brand (not to mention your legal team) is both an art and science. I believe social expertise is finally being valued as a competency after the pandemic.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. For brands, hashtags can help social marketers reach niche audiences and build community. According to Messina, “Many more people are interested in finding their community—or growing the one they already run.

Hashtag 128

Hashtag How To Guidelines Telecommunications 128

Sprout Social

AUGUST 10, 2022

Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. Stay on top of trends. Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Analyze consumer sentiment and brand health.

Influencer 118

Influencer Tools Marketing Software 118

BeingOptimist

AUGUST 8, 2023

Importance of Learning Online Jargon Acronyms like FTFY have become an integral part of digital communication. They provide a quick and efficient way to convey a sentiment or response that would otherwise take longer to type out. They symbolize active participation and familiarity with online communication norms.

Posterous 61

Posterous Sentiment Forums Trends 61

Waxing UnLyrical

MAY 15, 2018

“Look, corporate communicators have done so much, with so little, for so long, they can practically do anything with nothing, so we know this has been a ‘thing’ for a while,” noted Sword and the Script Media, LLC Founder Frank Strong, the primary architect of the study. Send Help … Please. Anything is Easy if You Try Hard Enough.

Survey 185

Survey Industry Newsletter Press Release 185

Sprout Social

OCTOBER 11, 2024

Brands who have capitalized on this new golden age of sports marketing are increasing their awareness and positive sentiment—even if they aren’t directly related to the sports industry. People are seeking a sense of community—from pickleball courts to social media. Most people—including celebrities—are sports fans.

Sports 76

Sports Social Media Marketing Fashion 76

Keyhole.co

MARCH 14, 2023

For one, monitoring sentiments around your brand t o oversee your overall brand health , as well as track web mentions. Iconosquare This tool shows you your community growth on Instagram over specific time periods — how far you’ve grown from period A to period B. A lso, y ou’ll be able to categorize posts by sentiments.

Metrics 52

Metrics Analytics Instagram Tools 52

Keyhole.co

OCTOBER 24, 2024

Sense of community The consequence for this, as far as your brand marketing strategy is concerned, is huge. Before you know it, you have a burgeoning brand community that looks like a great place to hang out in and be a part of. Even if you can’t compete with leading brands like this, you might still find some inspiration.

UGC 52

UGC Brands Content How To 52

Keyhole.co

MARCH 2, 2023

Smarter Community Engagement The ultimate goal in social media marketing is to establish and leverage a strong community of people who are aware of your brand, and interested in what it has to say. When competing in the social arena, knowing is half the battle. You absolutely cannot blast mediocre content out into the world.

Social Media 52

Social Media Tools Marketing HootSuite 52

Sprout Social

JANUARY 24, 2024

It also shows you have a growing community doing word-of-mouth marketing. You can view metrics like positive sentiment and total engagement. So, when multiple teams compete to get a share of the marketing budget, you need to show the impact of influencer marketing to senior leadership.

Metrics 106

Metrics Influencer Marketing Survey 106

Keyhole.co

MAY 2, 2024

However, social listening is not all about mentioning your brand; it takes tracking of competing brands and trending content in your industry. Social listening offers insights into what your audience is talking about, their needs, and the trends within your industry.

LinkedIn 52

LinkedIn Tools Sentiment Analysis 52

Hootsuite

JUNE 28, 2024

Listen in on industry trends Staying ahead of the curve means keeping an ear to the ground. The best Instagram planning tools offer social listening features that help you monitor industry trends, track competitors, and stay updated on relevant conversations. However, its feature set is more limited compared to competing platforms.

Organization 98

Organization Tools Instagram HootSuite 98

Keyhole.co

OCTOBER 26, 2022

Volume and Sentiment 5. By examining the follower growth rate, you’ll be able to identify any trends in your growth. Volume and Sentiment. Sentiment shows you how people feel about your brand. To measure sentiment, monitor messages and relevant keywords online. Sentiments around your brand.

Metrics 98

Metrics Social Media Tools Sentiment 98

ProBlogger

APRIL 6, 2011

Most recently, I’ve been working with Kleenex Mums to help build a blogger-centric online community. They may use a sentiment analysis tool to establish the reach and positivity (hopefully) of what you made. They have to compete for budget. Since then, I’ve worked in digital agencies, dot-coms and advertising agencies.

Blogger 42

Blogger Brands Survey Cost 42

Oktopost

APRIL 24, 2023

By keeping a close tab on all relevant keywords – who is using them to establish insight and authority, how their followers are interacting with them – you can pin down exactly who is competing against you for thought leadership, and where they’ve got an edge. Plenty of things impact sentiment. That’s not all you should be doing.

Analysis 62

Analysis Sentiment Statistics Social Media 62

Hootsuite

OCTOBER 2, 2024

Leave room in your budget to adapt to trends. Source: Hootsuite Social Trends Report Social advertising When planning your social media ads budget, remember that the goal is not always (or maybe not ever) an immediate sales conversion. Leave some room in your budget to respond to social trends. Stay flexible.

Social Media 93

Social Media HootSuite ROI How To 93

Keyhole.co

APRIL 26, 2023

By examining the follower growth rate, you’ll be able to identify any trends in your growth. Volume and Sentiment The volume metric indicates how much people are talking about your business or brand online. Sentiment shows you how people feel about your brand. Sentiments around your brand. It counts mentions.

Metrics 52

Metrics Social Media Tools Sentiment 52

Hootsuite

AUGUST 14, 2023

Relevance Overall, your content needs to be relevant to your YouTube community. If you have a channel based on Dungeons & Dragons, but one of your closest competitors discusses all tabletop role-playing games, don’t change your strategy to compete with them. They follow you because of the content you create, so stay on trend.

YouTube 94

YouTube HootSuite Video Analytics 94

Hootsuite

MAY 10, 2021

Gauge customer sentiment. Customer sentiment can move the needle on everything product development, messaging, and even corporate values. Athleta community! Social media listening offers brands a way to “read the room,” spot trends, and better understand what people care about. Build brand communities.

Examples 145

Examples Company Social Media Apparel 145

Sprout Social

JUNE 20, 2019

It doesn’t matter what industry you’re in–marketing is a game of competing for the attention of your audience. From figuring out a competing brand’s messaging to how often they’re pushing content, a brand’s social presence can be a goldmine of data. When enabled, you also see how competing sites compare in a Google query.

Analysis 107

Analysis Tools Compete Aggregator 107

Bill Hartzer

NOVEMBER 2, 2021

G & S: Downloadable software in the nature of a mobile application; Computer hardware; Downloadable software for social networking and creating and interacting with online communities; Downloadable software for creating, managing and accessing groups within virtual communities; Software development tools; Downloadable software to enable development, (..)

Telecommunications 218

Telecommunications Wireless Software Applications 218

Keyhole.co

DECEMBER 5, 2022

You can do this instead of simply mimicking ongoing trends. With this information, you will be equipped to compete in the marketplace. It can provide clarity on why people are buying from them and how you can position yourself to compete with them. To know current trends. To improve brand positioning. Source: SlackHQ.

Analysis 52

Analysis Social Media How To Sentiment 52

Hootsuite

MARCH 26, 2020

Bonus: Download Hootsuite’s annual report on government social media trends. Social media isn’t just a good way to share memes and keep up with what’s trending. And then there’s the Nextdoor app, which local governments use to organize town halls, educate citizens on safety issues, and engage community groups.

Social Media 145

Social Media HootSuite Education Social Media Management 145

Hootsuite

JULY 18, 2022

On Twitch the small channels can’t compete with the big names. Average viewership stats can be skewed by big events, but you really just need to spot the trends for the peaks on the chart. Step 2 : This time, focus on average daily channels and look for a trend in the low points. Become a member of your category’s community.

Template 121

Template Templates HootSuite Statistics 121

Sprout Social

APRIL 10, 2023

” The Ordinary’s identity is in stark contrast to competing skincare brands. This includes: Engagement Mentions Share of voice Positive vs. negative sentiment This highlights the value of social listening for brand-building. For example, a group report from Sprout Social shares trends across all of your networks.

Brands 132

Brands Handbook Company Examples 132

Hootsuite

APRIL 11, 2022

It’s difficult for small businesses trying to compete with industry giants and their huge customer service teams. Find out what your customers are shopping for and analyze trends over time. Monitor brand sentiment. Sentiment analysis consists of three categories: positive, negative, and neutral. Source: Wave Accounting.

Retail 107

Retail FAQ How To Survey 107

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. This post is really poetry, as are all his other writings and blog posts. It’s definitely a worthwhile read.

Marketing 265

Marketing SEO Journal Engineering 265

Hootsuite

AUGUST 19, 2020

Why it worked: Running a giveaway is a great way to boost brand awareness and stoke positive sentiments for one simple reason: everyone loves free stuff. In this uncertain time, communities like ours have come together to navigate the challenges we’re facing. Olive asked, and beer is on its way! View this post on Instagram.

Campaign 145

Campaign Social Media Travel Hashtag 145

Techipedia: Tamar Weinberg

JULY 8, 2008

These scenarios come to fruition in spontaneous communities, on social networks, and other self-service tools – all thanks to the availability of low cost technology and access to the world wide web. You can also not use the tools correctly or not behave appropriately within communities around the tools and market poorly.

Social Media 163

Social Media Marketing Consultant Communities 163

Webbiquity SMM

FEBRUARY 7, 2011

David Grossman offers six tips for building trust in social media communities, among them: be approachable and friendly, be respectful of others’ ideas and perspectives, and make sure your social media words align with your real-world company values and actions. .&# Social Media Trends. Is social media making you anti-social?

Social Media 201

Social Media Tools Tips ROI 201

Hootsuite

SEPTEMBER 2, 2020

Maintaining a happy, engaged community. Dove #InstaBingo #TakeCareBeSafe #PowerOfYou #Care #Community #Bingo #StayPositive #WereStayingIn. Interact with your followers to create a sense of community. Geotags, hashtags and mentions expands the conversation and creates a sense of community. Take the time to be social!

Instagram 145

Instagram How To HootSuite Geotagging 145

Sprout Social

JULY 26, 2019

At its core, it’s a place where businesses can streamline and document the internal communications of their teams. Meanwhile, the emergence of Slack communities has extended the uses and benefits of the platform beyond the workplace. This rings true for company content and competing content as well.

Meme 97

Meme How To Team Collaboration 97