Remove Communities Remove Company Remove Products Remove Radian6
article thumbnail

SalesForce Marketing Cloud – The Next Step In Social Media Engagement?

SocMed Sean

If you recall, Salesforce purchased Radian6 a while back and recently announced that they purchased Buddy Media. Company also monitors competitor keywords to find prospective customers who are dissatisfied with competitor products and services using sentiment measurement.

Radian6 278
article thumbnail

The KISS Method For Determining Social Media ROI

SocMed Sean

SocMedSean - Social.Media.Sean The KISS Method For Determining Social Media ROI Attend any corporate meeting on social media initiatives and it’s likely that you’ll hear a question or two along the lines of “how is this selling us more product” or “what’s the ROI on these activities”?

ROI 269
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Sysomos Acquired By Marketwire

Dave Fleet

So, while this is still – for now – a rumour, given that these confirmations were initially posted by the company (I saw the blog comment before its removal), I’m inclined to believe the reports and that a formal announcement is imminent. Acquired by. Jive Software. January 2010. February 2010. April 2010. April 2010.

Sysomos 334
article thumbnail

Introducing @Flextronics to the Social Web

Ari Herzog

Press releases and corporate write-ups across the web talk about the company’s production of electronics for Redbox , NASA , Nokia , and Ford — to name a tiny few consumer brands you may recognize. The company went social this fall, as CMO Catherine Hernandez-Blades elaborated in the company’s first blog post.

Radian6 172
article thumbnail

6 Parts of Your Company That Should be Listening to Social Conversations

Convince & Convert

“Once upon a time, customer contact was centralized around the switchboard, and the phone was the preferred method for communication between companies and customers. Listening helps make sure that the language you’re using as a company is the same language being used by the people you’re hoping to hook. Customer Service.

Company 140
article thumbnail

Why The Term “Social CRM” Is Just STUPID!

SocMed Sean

Photo by Andres Rueda on Flickr, licensed under Creative Commons For those of you who don’t know what CRM stands for, it’s Customer Relationship Management and it’s a term often used by software vendors like SalesForce.com to describe their products. Because customer relationship management, automated or not, is social.

article thumbnail

11 Steps to Developing a Digital Crisis Communications Plan

Justin Levy

In business we need to think more like Navy Seals and train for situations that could endanger our community, our customers, our partners and our vendors. Using bits from the Radian6 playbook and my own experiences, I have boiled it down into 11 steps to developing a digital crisis communications plan.

Radian6 254