Webbiquity SMM

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power.

Influencer 288

Influencer Brands Policies Privacy 288

Buffer Social

JUNE 18, 2018

. “We love coffee, but we love community and people more.” ” This Foster Coffee Company credo isn’t just a brand statement. We spoke to co-founder Nicholas Pidek and marketing associate, Justin Ozanich, about how social media has helped them grow their community and business.

Communities 95

Communities Company Social Media Case Study 95

Sprout Social

MARCH 1, 2023

Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. It might be time to think about integrating them into another key function of your business: product development. That foundational knowledge is the basis of product design and research. Don't wait!

Products 90

Products Team Focus Group Collaboration 90

Oktopost

NOVEMBER 12, 2020

We marketers have to be agile and constantly evaluate how different strategies, tools and platforms are performing. LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. What is a LinkedIn Product Page?

LinkedIn 129

LinkedIn Products B2B Review 129

Sprout Social

FEBRUARY 22, 2022

Over one-third of consumers expect their use of social to purchase products and services will increase through 2024. Users make purchases from social media platforms like Facebook, Instagram and Pinterest, either in the apps themselves or after clicking through to a product web page. What social media shopping does for brands.

Platform 107

Platform Tips Buy Instagram 107

Webbiquity SMM

JANUARY 24, 2023

Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish. In 2023, TikTok will likely remain the benefactor of other platforms’ shortcomings. TikTok continues to gain traction even as concerns grow about it being Chinese spyware.

Advertising 238

Advertising Social Media Strategy Authentication 238

Oktopost

NOVEMBER 22, 2023

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs. 7 Top B2B Social Media Trends 1.

B2B 117

B2B Trends Social Media UGC 117

Likeable

AUGUST 9, 2021

As the creator economy on social media continues to grow (in both size and importance), almost every mainstream social platform has found itself competing in a monetization arms race of sorts. So, to make it easy, we figured we’d list out every way you can make money on different social media platforms—all in one blog post.

Platform 113

Platform Tumblr Badge YouTube 113

Oktopost

JUNE 19, 2020

The social executive community isn’t a complete wasteland; outside of the Fortune 500 bubble, 80% of CEO s around the world, are adopting a social presence. However, there’s still untapped potential for chief executives to bolster their companies’ social media marketing by getting personally involved. Humanizing the Company.

Company 124

Company B2B Loyalty Survey 124

Sprout Social

JANUARY 29, 2024

In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention. People are also using social media to learn about and purchase products. Many B2B companies build their social marketing strategy around LinkedIn.

Social Media 112

Social Media Strategy Exercises Retail 112

Mindjumpers

NOVEMBER 21, 2012

Mindjumpers Network is a global platform of local country Community Managers, enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Making a match !

Communities 236

Communities Brands Activities Platform 236

Ignite Social Media

SEPTEMBER 11, 2023

No company feels like they have enough resources for what social media requires. With this structure, one person is assigned to oversee the company’s social media channels. They also must rely on the company’s customer care roles to manage community engagement.

Team 167

Team Social Media Social Media Management How To 167

Waxing UnLyrical

APRIL 5, 2018

These are examples of two successful cause-related marketing and social responsibility platforms which are ingrained in our minds so much, we don’t hesitate to understand their connection with each other. To encourage social responsibility, create a culture of giving back to the larger community. Create an employee advocacy cohort.

Organization 132

Organization Communities CSR Class 132

SocMed Sean

MARCH 22, 2022

Twitter, the social media platform of short status updates, can be a useful tool for marketing your business. Twitter’s broad use base provides a significant opportunity for companies to reach their audiences, and tools like hashtags allow businesses to target niche groups. Is Twitter Still A Good Marketing Platform?

Twitter 230

Twitter Strategy Hashtag Marketing 230

Buffer Social

MARCH 5, 2021

She's the Social Media Manager at Southern Elegance Candle Company (SECC), a home fragrance and budding lifestyle brand that captures the warmth and hospitality that the South is known for. Southern Elegance Candle Company is a home fragrance and budding lifestyle brand that captures the warmth and hospitality that the South is known for.

Company 89

Company Social Media Instagram Social Media Management 89

Later

SEPTEMBER 1, 2020

Wondering what the top social media platforms for SMBs are? If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! Are you looking to reach new customers?

Platform 78

Platform Social Media Small Business Instagram 78

Waxing UnLyrical

FEBRUARY 5, 2013

As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Image: goiabarea via Flickr, CC 2.0.

B2B 230

B2B Communities Facebook How To 230

The Realtime Report

APRIL 14, 2021

Plan on Buying Influencer-Promoted Products. Brands must strive to connect with influencers that genuinely align with their products to achieve a successful partnership. Rather than product placements and advertisements, social media users are drawn to informative content that provides insight into a subject of interest.

Buy 91

Buy Influencer Products Social Media 91

Waxing UnLyrical

DECEMBER 20, 2012

One that could have a vibrant Facebook community, if they could just get to that point. With eight franchises in two states and many people working at the company, I am not sure if they asked their employees, friends and family of employees to “like” the page. Image via niallkennedy on Flickr, CC 2.0.

Communities 234

Communities Facebook How To Consultant 234

Socialmedia.biz

JANUARY 2, 2019

Social media is a great avenue for companies that want to improve their customer service. The company’s customer support Twitter account is there to help customers know when they have updates to their products and to answer questions. The company runs a monthly challenge, through photos, where they have fans do wacky things.

Company 99

Company Social Media Discount Hashtag 99

Buffer Social

JANUARY 22, 2024

  As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. The line between professional networking and creative expression blurs daily as more new creators emerge on the platform. 

Social Media 101

Social Media Authentication LinkedIn B2B 101

SocialFish

MARCH 3, 2011

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Read Part 1 here. See [link] for a quick overview.

Communities 221

Communities Collaboration Statistics Lurker 221

Sprout Social

JULY 21, 2022

You could post on community review sites or live-stream it to the masses. Microblogging platforms. Community blogging sites. For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. Should you focus on photos?

Types 145

Types Social Media Microblogging Overview 145

Laurel Papworth

DECEMBER 29, 2022

List of Reasons for Car Companies to use Web3 & be in The Metaverse. McLaren ~ 2022 Purchase NFTs to join the community McLaren Special Operations (MSO Lab) also see the inworld McLaren Racing Experience centre. We’ll be looking at the tools and the platforms. So some companies are doing R and D digital twin factories.

Automotive 59

Automotive Company Virtual World Education 59

Convince & Convert

MARCH 14, 2013

To commemorate both milestones, the company hosted a 24-hour long community celebration on its @Nike account. Throughout the celebration, Nike shared ten Instagram photos from its fans that inspire the company to “push further” on the platform. Milestone’s aren’t about you – they’re about your community.

Communities 148

Communities Instagram Crowdsourcing Hashtag 148

Later

MAY 13, 2021

We spoke to Marissa Grootes , founder of STIL , a purpose-led company that sells organizational products and planners. . Marissa shares the inspiration behind the brand, why consistency matters, and how her team has grown an Instagram community of over 30K followers. . How can we improve our products? .

Communities 60

Communities Instagram Small Business Hosting 60

Oktopost

JULY 20, 2023

It’s like taking the best of Instagram’s photo and video-sharing capabilities and expanding it to include text-based communication. Now, you might be wondering, “What’s the big deal about another social media platform?” ” Well, Threads is not just another platform. Quite a lot, actually.

Conversation 91

Conversation B2B Community building Instagram 91

Buffer Social

DECEMBER 14, 2023

Share company culture and employee highlights Showcase your company's culture, values, and team members through a carousel. Why this works : This approach works because it not only introduces new team members but also gives a sense of the company's growth and global reach.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Pixlee

JANUARY 12, 2022

Instead of shouting into the void why their product is the best, leading brands now build a brand identity and community through the creativity of their customers. With the consumer shift toward values like transparency, social responsibility, and customer focus, the rise of community-driven brands makes sense.

Communities 52

Communities UGC Marketing Newsletter 52

Convince & Convert

APRIL 25, 2014

jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum. Today, despite the fractured social media landscape, their community still has one central home on the web: the VMware Community site. Or will this be another one-off ad campaign?

Communities 134

Communities B2B How To Forums 134

Pixlee

APRIL 6, 2020

As competition is picking up, brands are battling it out to create a unique identity as well as remain successful with their community. Moreover, by removing physical distances, they can create a sense of belonging to a digital community. Why do businesses need to build a brand community? Improves communications with customers.

Communities 56

Communities Brands Reputation Authentication 56

Bill Hartzer

FEBRUARY 2, 2024

The company is betting against the grain, rejecting the noisy landscapes of Meta, X, and TikTok, and placing its chips on fostering meaningful connections with those who truly matter. By veering away from the trend of large public communities, Noteit zeroes in on the people who matter most to you.

Social Networking 95

Social Networking Widget Privacy Authentication 95

Ignite Social Media

NOVEMBER 27, 2023

In this video, Community Managers AnnE Ford and Dervon Thompson will explore how to identify relevant trends for your brand, when to join in on viral trend conversations, and tips for putting your unique spin on trending topics. But a B2B software company likely wouldn’t have an authentic way to engage with that meme.

Trends 167

Trends Social Media Brands Meme 167

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Social Media 111

Social Media Authentication Communities Campaign 111

Buffer Social

DECEMBER 3, 2020

Their strength is in their community. They’ve identified a powerful marketing channel to help these women bring their visions to life: digital community. Read on for a behind-the-scenes look at how IFundWomen integrates their marketing and community building to foster inclusive digital spaces. It’s a great tactic!

Communities 81

Communities Engagement Community building Instagram 81

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. And repeated exposure to your content and your strong presence on these platforms will compel them to choose you over your competitors. Tip for Founders: If you are building a product or service, don’t forget to add it to your headline.

SEO 154

SEO Social Media Strategy Hashtag 154

Hootsuite

SEPTEMBER 7, 2022

Your followers may even turn into a community of like-minded people. Lastly, social media bios are SEO-optimized (for most social media platforms). Whether you’re a creator or a company, here is the key info you should aim to include in all of your social media bios (adapted based on character space): Who you are. Your website.

Template 145

Template Templates Social Media UGC 145