Direct Marketing Observations

MARCH 29, 2011

While mainstream media critics, including this one, contend that “Friday&# rates about as high on the Lame-O-Meter as pretty much everything else in current popular culture (with the exception of insanely overlooked NBC sitcom “Community&# which is GENIUS ), the Internet begs to differ. via digitallife.today.com.

Meme 162

Meme Content YouTube Report 162

Direct Marketing Observations

MAY 20, 2011

It’s community based and people based and not sales based. Though the model to make money in social networks is still based on traffic pouring through the site- the need to separate someone from their cash isn’t as large a priority as it was in the dot com bubble days.

Social Media 176

Social Media Social Networking Buy Sites 176

Direct Marketing Observations

APRIL 19, 2010

This graphic by Forrester Research, refers to the types of people that hang out in communities and what they do in those communities. Though the above graphic refers to adults, children are not too far off from this model.

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

FEBRUARY 5, 2010

9) A first step for company enthusiasm could be to use social media to help build community within the company – HR bonding. 10) Show corporate executives how social media tools like wikis and internal communities, can help increase productivity. Where are the conversations? Find them. not all SM is external.

Social Media 177

Social Media Case Study Crowdsourcing Hashtag 177

Direct Marketing Observations

OCTOBER 10, 2012

Recently I received an email from Pirates.com asking me to vote for pitcher Chris Resop for the Roberto Clemente Award which annually goes out to one player in major league baseball who selflessly gives back to the community. It’s a very prestigious award.

Case Study 189

Case Study System Study Communities 189

Direct Marketing Observations

NOVEMBER 10, 2011

Businesses are starting to realize and understand that social provides or could provide another way to extend brand identity and establish a better connection to internal and external communities. Social is enhancing personalized interactions. Social media is altering the how, the when, the why and the who in companies large and small.

Social Media 168

Social Media Reputation Policies Influencer 168

Direct Marketing Observations

MAY 3, 2010

Curating community content to keep it safe will go a long ways for members to want to contribute and connect with greater frequency. If it does then you have never had to a) manage a community first hand, b) never been responsible for results or c) all of the above. Sound straightforward?

Lurker 138

Lurker Social Media Hashtag Curation 138

Direct Marketing Observations

MAY 7, 2010

6) #Hcsm The Health Care Communication & Social Media community hosts a weekly Twitter conversation about communication and marketing practices by Health Care organizations, including use of social media. Great discussions. all archived and easily searchable. 7) #Innochat A Tweetchat on innovation. 10) #pr20chat PR 2.0

Social Media 214

Social Media Health Care Pharmaceuticals Social Entrepreneurship 214

Direct Marketing Observations

OCTOBER 10, 2011

If you choose to go it alone in the digital world and not embrace the networks and communities that get you there, well then, I guess you’re alone. Meanwhile you had 21 “other” players who contributed to the cause.

Avatar 138

Avatar Sports Project Team 138

Direct Marketing Observations

AUGUST 9, 2011

Eventually when a mar-comm person or an IT person, or a PR person is hired, the skillsets will include a healthy understanding of how to use social networks, how to build communities, how to engage users in social nets, how to drive engagement in social nets and how to measure social engagements.

Social Media 166

Social Media SEO Skills Education 166

Direct Marketing Observations

JULY 6, 2010

A Ning Like community or Forum solution. What is going to give them the biggest return, the biggest impact? You can only choose one. Let’s short list 11 high level social media solutions and tools right now. Social Bookmarking. Podcasting. Social Monitoring.

Social Media 143

Social Media Wiki Social Bookmarking Flickr 143

Direct Marketing Observations

OCTOBER 12, 2010

We recognise that we missed the opportunity to engage with the online community. . “We’ve learned a lot in this process. And we are clear that we did not go about this in the right way. This wasn’t the right project at the right time for crowd sourcing. “ So. lesson learned?

Social Media 209

Social Media Crowdsourcing Retail UGC 209

Direct Marketing Observations

AUGUST 9, 2010

We were on the fence about creating a community but we (the developer and I figured we could roll it out a week or two later). Disqus is a great product for those with social profiles who bop around a lot from site to site. It eases log in issues and multiple identity problems.

Collaboration 170

Collaboration Social Media Disqus Consultant 170

Direct Marketing Observations

JUNE 28, 2010

Join a community like you did with SM2day, comment on blogs and start to build up some new media credibility. The easiest way to start, would be to grasp something like Tumblr.com and or Posterous or even WP, and start to share your thoughts, ideas, wisdom and experience with others.

Consultant 171

Consultant Social Media Posterous Authentication 171

Direct Marketing Observations

APRIL 4, 2011

“Come join our community and learn more about us&#. If anything, I still see the adoption of social media taking longer than I expected. Consider the following statements: “We have a blog, come read it and find out cool stuff about our company&#. “We have a Twitter account, follow us we may say something insightful&#.

Patterns 162

Patterns Hashtag Microsoft YouTube 162

Direct Marketing Observations

JANUARY 6, 2010

Look no further than her latest book, The New Community Rules-Marketing on the Social Web. I haven’t tried it yet but it looks to be a way to tighten up your Twitter presence and the relationships you have crafted. 5) Tamar Weinberg is a star.

Flash Mob 164

Flash Mob Sites URL API 164

Direct Marketing Observations

FEBRUARY 15, 2010

There are companies who are working on ways to automate forms of sentiment through natural language processing and machine based or community based learning. And, by the way, I usually change what I am monitoring (at least the focus) to match what I am working on. It has to be an individual call. So how do you know what’s right for you?

Sentiment 143

Sentiment Analysis Aggregator SEO 143

Direct Marketing Observations

APRIL 26, 2010

Amber Naslund , the Director of Community at Radian6 , understands organizational change is just as important as technical change is and knows how to get people there. While there is before digital (traditional) and after , more importantly there is a during or a transition that not many can talk to except Amber.

Social Media 173

Social Media Radian6 Apple Marketing 173

Direct Marketing Observations

JANUARY 19, 2010

My one hesitation is actually in developing social media criteria, companies will typically lump technology, strategy development, execution, community management, SEO, advertising purchasing, etc into one big project labelled “Social Media Initiative”.

RFP 159

RFP RFI Social Media Proposal 159

Direct Marketing Observations

JANUARY 28, 2016

If we thought millennials shared too much, what are we to think of the YouTube generation or as they might be called, Gen C? Better yet, what are we to think of anyone with zero filter nowadays? A product of the times? Good for them, they’re just being transparent?

Forums 100

Forums Conference YouTube Groups 100

Direct Marketing Observations

JANUARY 27, 2011

Originally I was going to write about how NFL players not playing this past Sunday were tweeting during the NFC championship game about how Quarterback Jay Cutler seemed to NOT want to go back in the game because of a perceived injury to his knee, how he was not tough, how he was soft, how he lacked heart.

Social Media 177

Social Media Social Networking Groups Groups 177

Direct Marketing Observations

SEPTEMBER 8, 2011

2) It’s funny, but I was talking to someone the other day about the difference between communities and social media, and lo and behold I came across this article, Is social networking community building? Here are 10 of my most recent favorites. See what you think. Well, refer to your animal nouns website!

Community building 202

Community building ROI Cost Analytics 202

Direct Marketing Observations

SEPTEMBER 8, 2010

The power of community is built into every facet, nook and cranny of the entertainment industry. As social continues to evolve and weave us more into the fabric of “participating&# and interacting with entertainment, look for this number to continue to grow. We want to be part of the entertainment as much as we want to watch it!

Social Media 180

Social Media Smart Phone Apple Video 180