Keyhole.co

MARCH 7, 2023

Valuable insights and feedback By analyzing Instagram engagement rates and other metrics such as likes, comments, and shares, brands can gain a deeper understanding of their audience. Brands like GoPro extensively use UGC to promote their product. This increases engagement and helps build trust and credibility with your audience.

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Keyhole.co

MAY 9, 2023

This can help grow your brand’s following and social engagement (in the form of comments, likes, and shares). Collect user-generated (UGC) content: Encourage participants to create content relevant to the brand. This can build a library of UGC assets and accelerate your marketing efforts.

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Sprout Social

DECEMBER 16, 2020

Just like the traditional retail experience, social feeds can become hectic during the holidays. Sometimes that’s delivered in the form of reposting user-content, sometimes it’s weaving their customer comments, questions and convos into content. Let’s take a look at some key ways this ice cream brand scoops people’s hearts on social.

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Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

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Sprout Social

OCTOBER 19, 2022

While we did our own product shoots in-house, we also wanted more UGC-style photos and video clips to incorporate into our social media feed and email content post-launch. Alternatively, you can make a feed post and ask them to tag their favorite creators and influencers in the comments. Use creator platforms. Look to their community.

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Buffer Social

NOVEMBER 12, 2019

The biggest retail dates of the year are just around the corner. We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Outdoor apparel retailer REI has taken a rather unique approach to its Black Friday marketing.

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Direct Marketing Observations

OCTOBER 12, 2010

Gap North America president Marka Hansen,&# ‘The outpouring of comments’ shows ‘we did not go about this in the right way&# … So for those of you who missed this from last week. Clothing retailer Gap decided to change logos. They went off. Throughout all the major social media platforms and channels of course.

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Pixlee

FEBRUARY 26, 2019

Puma features localized UGC for their website. Reach Untapped Markets with UGC and Compete with Existing Brands. The data backs this strategy up as UGC is proven to lift conversion rates. The more reviews, comments and user testimonials you have on offer, the more trust your brand will instill with new customers.

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Hootsuite

JULY 4, 2022

million views and over 8,000 comments. The Royal Bank of Scotland partners with TikTok influencers to create user-generated content (UGC) on a range of money-related topics including money-saving tips for students, advice for buying your first home, and ways to avoid financial scams. Comment on other brands’ videos. Technology.

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Sprout Social

FEBRUARY 23, 2022

Customizing interactions: Interact with consumers and personalize the shopping experience for them with DMs, tags, and comments. Food for thought: social media for retail is all about having an omnichannel presence. Featuring people (think: influencers and UGC) whenever possible. Source: BH Cosmetics.

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Later

NOVEMBER 14, 2018

Tip #5: Ensure You Have Extra Hands and Eyes For Customer DMs and Comments. Did you know that you can respond to all of your comments with Later? With Later’s Conversations feature , you can reply from your computer instead of your phone, keep track of your conversation history with commenters, and so much more!

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Pixlee

FEBRUARY 1, 2019

Instead of offering lower prices and cash incentives, high-growth brands are using UGC and community engagement to improve brand favorability and boost referrals. For example, HYLETE , an athletic apparel retailer needs to sell to their community of loyal fans multiple times per year to reach their growth goals.

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Later

MAY 6, 2020

So the retail brand partnered with TikTok’s biggest star, Charli D’Amelio , to create sponsored content that drove new eyes to their brand page. Tip #9 to Get Followers on TikTok: Repost TikTok as UGC. NARS Cosmetics has begun reposting UGC TikTok content that features its products — and it seriously works for their feed.

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Later

NOVEMBER 13, 2019

In fact, our very own Taylor from Later predicted that: “the days of perfectly posed Instagram posts, overly edited photos, and Instagram bot comments are over, making way for more genuine experiences and authentic relationships”. Instagram Aesthetic Trends #3: A Curated UGC Feed . Ready to jump on the UGC trend for 2020?

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Later

OCTOBER 29, 2020

In fact, up to 30% of all US retail sales are expected to happen on digital channels this year! . There are plenty of ways to show your followers you care – for example, some brands use UGC (user-generated content) to give their customers a virtual shout-out. . Ready to get in on the action? Which one are you??? ??

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Sprout Social

OCTOBER 19, 2016

Every business dreams of having a piece of content that gets thousands of shares, hundreds of comments and picks up media attention. User-generated content (UGC): You’ll have a much better chance of going viral if entrants are creating original content as a part of the contest. Increase Social Engagement. Photo Contests.

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Ignite Social Media

JANUARY 22, 2020

A home goods store may post a photo of a pup lying happily on their sofa, while a fashion retailer can advertise their line of active wear on a model running alongside her furry friend. A fashion retailer showing how to style a trendy piece? The good news is that quality UGC is right at your fingertips. Wondering where to start?

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Hootsuite

DECEMBER 6, 2021

In the example below, Bulletproof coffee asked contestants to tag a friend in a comment to enter their giveaway: View this post on Instagram. They can bring in algorithm-friendly engagement in the form of likes and comments, sure. Comments can be tracked and answered in the Inbox , and mentions/hashtag usage can be tracked via Streams.

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Sprout Social

OCTOBER 13, 2021

The retail giant regularly partners with influencers and celebrities to showcase new product lines and seasonal favorites. Shoppable UGC. Users jump on their platform of choice and read posts and comments from others. Aerie, the apparel retail giant, is one of them. Ready to get your fitness on—at home?

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Later

MAY 29, 2020

One of the most effective ways to demonstrate that you care about your audience is by replying to comments and DMs in a meaningful and thoughtful way. . At Later , our social team tries to respond to every comment and DM possible — no matter how trivial they may seem. Instagram Community Tip #4: Develop a Consistent UGC Strategy.

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Sprout Social

AUGUST 17, 2021

It involves social listening, responding to comments , nurturing online forums and communities, and more, to connect with your audience on a deeper level. Whenever your brand gets a comment, reply or message on any social media platform, you’ll get a notification so that your team can easily take action.

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Hootsuite

APRIL 21, 2022

Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like? This action might be thanking a satisfied customer or modifying your returns policy following a negative customer comment. How do you take your Facebook sales up a level?

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Later

MAY 29, 2020

One of the most effective ways to demonstrate that you care about your audience is by replying to comments and DMs in a meaningful and thoughtful way. . At Later , our social team tries to respond to every comment and DM possible — no matter how trivial they may seem. Instagram Community Tip #4: Develop a Consistent UGC Strategy.

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Hootsuite

MARCH 2, 2023

This long collaboration came to an end in late 2022 after Kanye West’s public anti-Semitic comments. The online clothing retailer, Dorothy Perkins, discovered this the hard way after deciding to use the hashtag #LoveDP. Comment management. Here are some settings to protect your brand on Pinterest: Turn off comments.

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Keyhole.co

DECEMBER 13, 2022

Facebook engagement metrics are: Likes Comments Shares Clicks on your posts Video views. Focus on user-generated content (UGC). Instead, UGC can be used across all stages of the buyer’s purchase funnel to increase your Facebook engagement rate and conversions. As per HubSpot, the average engagement rate for Facebook is 0.18%.

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Buffer Social

JULY 8, 2020

I like to keep an eye on the engagement on Facebook and Instagram ads, both to moderate any comments that violate our community guidelines and to answer questions from consumers who might be curious about our product. We try to encourage customers to use #jotcoffee and #justonetablespoon, and we’re currently running a #summerofjot campaign.

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Hootsuite

JULY 13, 2022

One popular form of this social proof is user generated content (UGC). You can do this through surveys or by having an open comment section on your contact us page that asks, “What would you like to see more of?” Grow your online and in-store sales with a conversational AI retail chatbot by Heyday by Hootsuite.

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Sprout Social

JUNE 12, 2023

Social Media Engagement: Metrics like likes, shares, comments and retweets can provide insight into how well your brand is connecting with customers online. For example, let’s say a retail business sets a goal to reduce customer support response times. So, which metrics should you track?

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Keyhole.co

JANUARY 22, 2024

For example, the art and craft retail chain—Michael’s, has vibrant visuals in their Instagram and Pinterest profiles. Amplify user-generated content (UGC). But before that, ensure your style guide has specific instructions about UGC collection and usage. Mention the color scheme and fonts in the multimedia section, too.

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Sprout Social

JULY 1, 2019

Similarly, you’ll see many retailers and ecommerce brands use their customer shoppable feed links (like this Like2Buy link from Curalate). Retail and e-commerce. Pei Wei notes their commitment to natural ingredients in addition to promoting UGC and online ordering. Let us know in the comments below!

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Hootsuite

SEPTEMBER 24, 2019

Regrams and UGC: User-generated content is by nature authentic and compelling. Posting quality content is great, but if you ignore comments and never interact with any other profiles, you’ll have a lonely existence on the network. At a minimum, respond to comments users post on your feed. Food and beverage: Friday, 12 p.m.

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Instagram Tips Marketing Hashtag 112

Hootsuite

OCTOBER 13, 2022

She comments on the difficulty of getting the information she wanted. In the meantime, she goes back to our social media feed to look at post comments and ‘tagged photos’. Create a social campaign dedicated to UGC to foster social proof. Colleen decides to purchase our cordless vacuum.

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Sprout Social

OCTOBER 20, 2016

It is an attractive product, and while the brand is technically in the engineering and manufacturing space, over the past three years our team has worked to position Barn Pros as a high-end online retailer. Customers are constantly sending in user-generated content (UGC) like photos, videos and stories of their barn construction progress.

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Later

OCTOBER 23, 2019

As with our previous example, because Home Union operates a physical retail store in Williamsburg (along with an online store), it makes a lot of sense for them to highlight their location, hours of operation, and other important info. #9: The low-impact products company wisely uses the feature to tag the retailers that sell their products.

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Sprout Social

MARCH 27, 2023

Share user-generated content (UGC) About 39% of consumers want brands to post real customer demos or testimonials, according to 2022 Index data. By reposting UGC, you fulfill your audience’s expectations, while saving your own team time and creative resources. So, tapping into UGC is a win-win-win.

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Later

AUGUST 24, 2021

She shared her partnership with retailer HomeGoods , and asked her community to send her UGC should they see her work in-person. and tons of comments from users saying they’d purchase her art. Creating thumb-stopping Tweets to promote your products can not only help raise awareness, but encourage sales too. The result?

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Pixlee

DECEMBER 30, 2020

Throughout my time at Yakima, we’ve really been able to capitalize on the user-generated content (UGC) features from Pixlee. A large part of our social strategy is leveraging UGC for our social media, as well as featuring partner and customer photos on some parts of our website. Consider: Do they fit your brand values?

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