Why Share of Voice is a Useless PR Metric
Dave Fleet
MAY 24, 2011
Knowing what your competitor’s SOV in a market is, let’s you know what kind of resources they are pushing forth. Let’s say that our client is Widget co. Widget co has a 20% SOV and their nearest competitor has 30%. The following month Widget co is at 18% and their rival at 37%. What action is needed?
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