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How to Measure Social Media Success for Your Small Business

yMarketingMatters

Engagement, Shares, Comments. Engagement, Shares, Comments. Engagement happens when those first likes, +1s, retweets and favorites turn into comments and shares. You can also use platforms (free and paid) like SproutSocial , HootSuite , Sysomos and InsideSocial for more detailed analytics. Here are the top ones: 1.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Display a feed of brand-related comments from a variety of social networks on your website? Display a feed of brand-related comments from a variety of social networks on your website. Highlight the best comments, selectively hide comments (e.g. Supplement your email list with your contacts’ social network info?

Tools 206
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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. Sentiment Graph for a Talking Bag. Hell, 12.7%

Sentiment 115
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Missed Opportunities

Twist Image

Whether you're using a more complex Social Media monitoring tool like Radian6 or Sysomos or using free tools like Google Alerts and Twitter Search , there really is no excuse not to know what people are saying, where they're saying it, how much of a network they're connected to, and what the overall sentiment is. google alerts.

Sysomos 108
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6 Critically Undervalued Social Media Success Metrics

Convince & Convert

Instead of just counting the number of Facebook “likes” you accrue – which signifies nothing more than digital bumper stickering, instead track how often your fans click “like” and comment upon the status updates you post. Should you care more about Digg submission than about comments? Are tweets more important than Facebook shares?

Metrics 159
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Best Social Media Monitoring Tools

Bill Hartzer

Alterian SM2 helps you review positive and negative comments made about your brand across various social media channels – blogs, micro-blogs, wikis, social networks, and media sharing sites with alerts delivered directly to you in real-time. Google Video : Lets you know when someone mentions your brand name in a tag line or video.

Cymfony 152
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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. Sentiment Graph for a Talking Bag. Hell, 12.7%