agora pulse

FEBRUARY 21, 2019

As a Facebook community manager, you need to know how to comment on a Facebook Page as your Facebook Page. That valuable feature used to be limited to only when you were logged in as your Page. Now, you have several options to use throughout Facebook. Comment on a Facebook Page from Your Personal Profile.

Comments 137

Comments Facebook How To Groups 137

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. Establishing your presence on social and responding to comments makes you part of the conversation.

Features 100

Features Social Media Curation Geotagging 100

Jon Loomer

MAY 3, 2022

After a mere 10-month test, Meta is shutting down Facebook Podcasts ( according to Bloomberg ). You will no longer be able to add your podcast starting this week and the feature will be entirely shut down starting June 3. I have a podcast ( The Pubcast with Jon Loomer ) and I’ve been testing Facebook Podcasts since October.

Facebook 204

Facebook RSS Aggregator Mobile 204

Jon Loomer

DECEMBER 13, 2022

You can pin important campaigns, ad sets, and ads in Facebook Ads Manager. Of course, someone commented on a video I created that they’ve had this for a year. It’s a good feature, and you should know about it! Let me know in the comments below! Sometimes the simplest tools are the most helpful. Is that true?

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Campaign Facebook Features Examples 185

Jon Loomer

JANUARY 9, 2023

You can easily view where Facebook conversion events are firing by domain and URL. Facebook is reporting a ton of complete registration events, but we aren’t seeing this on the back end. I also recorded a quick video about this feature. Do you use this feature to view where your Facebook conversions happen?

Eventful 182

Eventful Conversation Facebook URL 182

Jon Loomer

NOVEMBER 27, 2022

Here are a couple of ways that you can monitor your Facebook ads CPM in relationship to your CPA (Cost Per Action)… Breakdown by Time. One easy way to monitor your CPM is by using the Breakdown feature. Charts is a feature that very few advertisers know about, but it can be helpful in this case. But is it a trend?

CPM 196

CPM CPA Facebook Metrics 196

Buffer Social

DECEMBER 20, 2023

In total, we released 26 fantastic features. New features AI Assistant 🤖 This was a big one. Add Notes to Your Content 📝 Collaborate faster and smarter with quick internal comments. The new  Beta features  page lists features to test, links to share feedback, and an invite to  our community.

Features 88

Features Aggregator YouTube Instagram 88

agora pulse

FEBRUARY 21, 2017

We’ve all had it happen: a negative comment on Facebook Page post that glares at you from the screen. We do, after all, have the option to hide comments on Facebook. So should you actually hide comments on your Facebook Page? So should you actually hide comments on your Facebook Page?

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Comments Facebook Sentiment Reputation 135

Jon Loomer

MAY 4, 2022

A post that I wrote on LinkedIn about Meta pulling the plug on Facebook Podcasts was picked up by LinkedIn News. The result was a whole bunch of comments. But, it certainly felt like there were themes of comments I was getting, and they far outnumbered those that seemed to reflect a knowledge of what this feature actually was.

Facebook 175

Facebook Apple LinkedIn Publishing 175

Jon Loomer

OCTOBER 24, 2022

After about a year-and-a-half on hiatus, the “Compare Attribution” feature has returned to Facebook Ads Manager. Let’s provide a little bit of history on the feature, why you should care, and how to use it… Understanding Attribution. This setting impacts two things: How Facebook optimizes ad distribution.

Facebook 197

Facebook Conversation Report Advertising 197

Jon Loomer

SEPTEMBER 26, 2022

Back in May, Facebook announced a series of new features for Lead Ads that would roll out over a series of months. One of those features is Gated Content, and you may have this feature now (I do). You (the advertiser) can allow Facebook to host the PDF, JPEG, or PNG file. Will you use the Gated Content feature?

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Content Facebook Groups Groups 211

Jon Loomer

MARCH 22, 2022

The changes to Facebook (or Meta) advertising due to iOS 14+ in 2021 were significant. But another change has been largely ignored: The removal of the Compare Attribution Windows feature. But the removal of this feature has eliminated important context that helped advertisers understand their results. There is a Reason.

Facebook 196

Facebook Advertising Conversation Report 196

Jon Loomer

JANUARY 11, 2023

But, how often should you update your Facebook ad creative? The reason it’s impossible to provide guidance on how often to update your Facebook ad creative is that there are three important factors that make this variable. There are actually a few potential solutions for Facebook ad creative fatigue. Every month?

Facebook 191

Facebook CPA Cost Trends 191

Jon Loomer

JANUARY 25, 2023

.” Well, this is what I see when I do that now… This was first brought to my attention by a reader who commented on my original post about conditional formatting, so I’m not alone. This was a super useful feature that allowed you to quickly get visual queues about the performance of your ads. It’s… gone.

Report 172

Report Facebook Construction Metrics 172

Buffer Social

OCTOBER 18, 2023

Now the social network lets you do everything from broadcasting to your followers to creating your own stickers with AI , with a host of new features only hitting the Meta-owned app in the last few months. The Instagram algorithm loves early adopters of its new features. We unpack how to in our guide to getting verified on Instagram.

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Features Instagram How To Template 113

Jon Loomer

SEPTEMBER 15, 2022

If you’re a Facebook advertiser, one of the most underutilized features that you may not even know about is the Custom Metric. Custom metrics allow you to combine metrics in a formula to uncover information that Facebook won’t provide natively. Post Comments (1). Post Comments. Post Shares (3).

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Metrics Examples Facebook How To 214

Jon Loomer

MARCH 15, 2022

Many Facebook advertisers don’t realize that view-through conversions are a thing. Ads Manager reports on conversions that happen within 7-days of clicking or 1-day of viewing your ad without clicking, by default ( Facebook ads attribution ). Let me know in the comments below! What are your thoughts on view-through conversions?

Conversation 196

Conversation Facebook URL Report 196

Jon Loomer

MAY 11, 2022

Performance measurement of Facebook video ads is challenging, primarily due to the way video ads work. Let’s talk about the issues with video ads and how you can get a clearer idea of performance thanks to this buried feature. If you’ve run video ads on Facebook, you probably understand the concept of auto-play.

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Video Facebook Metrics Feed 193

Ari Herzog

JULY 31, 2020

I remember when commenting was a feature at the bottom of every newspaper and media website article. Initially, anyone could add a comment without a profile. Readers grew frustrated with the lag between the time they posted their comments and the time the comments were approved.

Comments 91

Comments Blogger Social Media Conversation 91

Ari Herzog

JANUARY 27, 2011

The following is a feature article by Jeannie Chan. Having negative comments on your Facebook wall or blog means you’re doing something right! Take those negative comments from your pagans, and address it in a way that talks to your core believers! This may come as a surprise to you, being a reader of a social media blog.

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Comments Features Buy Brands 187

Jon Loomer

MARCH 14, 2022

When you create a Facebook ad campaign, you have limitless options. When creating your ad set, Facebook uses “automatic placements” by default. When you use automatic placements, Facebook will “maximize your budget” and distribute your ads in placements that will lead to the most results. The Problem.

How To 198

How To Facebook URL Cost 198

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. If you take advantage of a Facebook publishing tool, you will be empowered to have a tool semi-automate your social media management tasks. If your Facebook content process has more steps than the ones above, you can add those in.

Publishing 97

Publishing Tools Brands Facebook 97

Jon Loomer

OCTOBER 4, 2022

Facebook is rolling out Advantage Custom Audiences to advertisers, which will potentially expand your targeting when a custom audience is selected. A couple of similar audience expansion features have been rolled out to the Advantage product line during the past year. Audience Expansion is a fine little feature if it’s effective.

CPM 206

CPM Facebook Features Course 206

Social Media Strategies Summit

MAY 25, 2021

Facebook can be a helpful resource in that mission. Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. Facebook has developed many tools, resources, and best practices to help you better reach and connect with your followers. Image Source: Facebook GPA.

Communities 231

Communities Engagement Facebook Authentication 231

Jon Loomer

MAY 1, 2023

Recently, I’ve been hearing from people who are trying to build an Instant Form for Facebook lead ads using the Custom form type. But, it’s nowhere to be found… This is weird since the feature has only been around for five or six months, and it’s actually pretty useful. Let me know in the comments below!

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Types Real Estate Facebook eBook 170

Jon Loomer

MAY 17, 2022

Meta recently announced several new features and enhancements that are coming to lead ads and messaging. Today, let’s cover the new features related to lead ads. Historically, the low quality of leads has been a knock on Facebook lead ads. Another feature that is coming to lead ads is Gated Content. Gated Content.

Content 200

Content Facebook Hosting Features 200

Sprout Social

OCTOBER 5, 2023

Tools like Creator Studio for Facebook and Instagram can help. In this guide, we cover what it is, how you can access it and what features you can use to build a powerful creator profile. What is the difference between Facebook and Instagram Creator Studio? Respond to all of your messages and comments in one place.

Instagram 106

Instagram Facebook Marketing Features 106

SocMed Sean

APRIL 9, 2018

One of the most common questions that I get via direct message, comments, or tweets is related to a post a published a while back about moving and organizing Facebook photos into different albums. Facebook just hasn’t extended this feature to Groups at this time. Before you say it…I know. THIS SUCKS!

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Groups Groups Facebook Features 246

Jon Loomer

APRIL 25, 2022

Conditional Formatting is a feature found in Facebook ad reports that can be super useful for quick evaluations of performance. First, know that this feature is only in custom ad reports right now, not the main Ads Manager. Why can’t Facebook apply this to the main Ads Manager interface? What do you think?

Report 186

Report Facebook Advertising Features 186

Jon Loomer

DECEMBER 1, 2022

You’ve likely heard the advice, whether from a Facebook ads rep or your regular ads “guru.” ” Micro-targeting with Facebook ads is no longer viable. Should you go broad with Facebook ads targeting? Facebook will then show your ad to people within your audience who are most likely to convert.

Facebook 200

Facebook System Conversation Eventful 200

Later

MAY 29, 2020

A flurry of new features is coming to Instagram in 2020, including Facebook Shops, IGTV Ads, Instagram Live shopping, and so much more! Plus, Instagram is finally letting creators earn money from the content they share on IGTV — a longtime requested feature from Instagram’s creator community. Facebook Shops.

Features 109

Features Instagram Badge Influencer 109

Later

AUGUST 10, 2020

While they might not always be obvious, there are tons of great Instagram features for small businesses that can help you grow online. Whether you want to strengthen your community, build brand awareness, or even make e-commerce sales, there’s an Instagram feature to help you achieve your goals. Pinned Comments. Link in Bio.

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Small Business Features Instagram Badge 103

Ignite Social Media

DECEMBER 13, 2018

Recently, LinkedIn has introduced some new engagement features with the goal of improving user experience and encouraging engagements. According to LinkedIn, viral actions such as likes, comments and shares are increasing more than 50% YOY, but those gains are attributed almost exclusively to the top content creators.

LinkedIn 130

LinkedIn Features Engagement Proposal 130

Ignite Social Media

MARCH 18, 2021

There are currently over 80 million businesses worldwide using Facebook Pages. Armed with that knowledge, one might also assume that managing a brand page on Facebook would be rather simple, especially with over 14 years of optimizations and improvements within the platform. Accessing Business Accounts.

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Brands Facebook Issues Privacy 155

Ignite Social Media

FEBRUARY 3, 2021

In early 2021, Facebook announced the redesign of Pages for businesses, public figures, and others to include a new experience for users and admins alike. About The New Facebook Pages Layout. Additional Features to Take Note Of. Feel free to connect with our team if you need help with your Facebook Page.

Brands 184

Brands Facebook Metrics FAQ 184

Jon Loomer

AUGUST 9, 2021

update are making the Facebook pixel less dependable for the purposes of tracking conversions and creating audiences for ad targeting. Activity that occurs entirely within the Facebook app, for example, can still be tracked and turned into audiences used for targeting. Facebook offers some options. Facebook Page.

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Facebook Advertising Engagement Types 213

agora pulse

NOVEMBER 27, 2017

And of all engagement, actual comments rank towards the top. This just as true for YouTube as it is for Facebook or Twitter, even though it isn’t always thought of as a social networking site. Comments in particular generate discussion, which means more engagement and more people wanting to engage with your content.

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Comments YouTube Video How To 142