Waxing UnLyrical

article thumbnail

Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

This isn’t another overview post about how to search engine optimize a news release. Yet I often find that communicators don’t realize that priorities for SEO for Google News are actually slightly different than SEO for Google’s main search engine. Please let me know in the comments. Sign out Leave your comment here.

News 274
article thumbnail

15 Metrics You Should Measure in Content Marketing

Waxing UnLyrical

Social media engagement can be measured by the number of likes, comments, shares, and mentions that your content generates. If your digital content is not optimized, it will rank lower in search engine rankings, thus affecting your website traffic. Let us know in the comments below. Email/Newsletter Subscriber Growth.

Metrics 191
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Google Instant Might Impact Your Small Non-Profit

Waxing UnLyrical

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Bing offers an excellent guide on how to optimize sites (PDF) for its search engine. received 13 percent.

Google 254
article thumbnail

Monday Roundup: SEO Tips

Waxing UnLyrical

On today’s roundup, we’re talking SEO (search engine optimization). Please share in the comments below. Business Resources Shonali Burke Weekly Roundup business seo tips search engine optimization SEO' Well, summer officially arrived on Friday, and with it, the longest day of the year. Now it’s your turn.

SEO 197
article thumbnail

Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

See, for example, the screen shot below showing the relative usage of the terms “search engine optimization” as compared to “content marketing.”. In the interest of full disclosure, do not read too much into the specific screen shot about the decline of search engine optimization. Please let me know your thoughts in the comments.

Adwords 278
article thumbnail

5 Strategies to Build a Network of Bloggers and Journalists

Waxing UnLyrical

For both public relations and search engine optimization, publishing content via other people’s sites is a critical part of their everyday duties. Interact with them on Twitter, comment on one of their blog posts, or even just retweet one of their tweets to let them know you are paying attention. Please share in the comments below!

Blogger 263
article thumbnail

Optimizing WordPress Excerpts for Maximum Clickability [Redux]

Waxing UnLyrical

Which didn't mean that the blog went down, but Livefyre, the super-duper comment system I've been using, did. A lot of people who read the post weren't able to comment that day. Write a human-friendly and search engine-friendly synopsis in the SEO plugin description field. So I decided to republish it today. Paying attention.

WordPress 178