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Instagram analytics: 7 metrics every marketer should track

Talkwalker SM

The mobile photo sharing app now has more than 500 million active monthly users and it has firmly secured itself a place among the world’s most popular social networks. Another simple indicator of post or campaign popularity is the number of comments it generated. Hashtag mentions.

Metrics 60
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This Week in Social Media – 7/17/2013

Social Media Marketing

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Employee Advocacy on Social Media: What is it and How to Do it Right

Hootsuite

Target employees share the volunteer work they do with the social hashtag #TargetVolunteers. Create a hashtag to promote a specific employee advocacy campaign. Then create a leaderboard to show who’s getting the most impressions or engagement for the hashtag. How should they respond to comments? Give back (e.g.,

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How to Use YouTube Live to Engage Your Audience: A Step-by-Step Guide

Hootsuite

Note: You need more than 1,000 subscribers to live stream on mobile. Mobile cam. How to create a YouTube live stream on mobile. Description : Front-load important keywords, add relevant links and information, and up to 15 hashtags. Run a teaser and ask people to choose a preferred time in the comments. Tap Go Live.

YouTube 145
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YouTube Analytics: 21 Metrics That You Should Track

Keyhole.co

Shares and Comments What are shares and comments? The number of times your video has been shared using the Share button and the number of comments on the video Why do shares and comments matter? Shares and comments are the best indicator of discussion-worthy content. Don’t be shy.

Metrics 98
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10 best competitor benchmarking tools in 2019

Unmetric

Using the tool’s hashtag tracker, you can discover the most engaging hashtags used by your brand. You can detect posts that garnered the most number of likes, comments, shares, retweets, replies, and much more to help you discover the kind of posts/tweets that work in your industry. Sign up for a demo.

Tools 85
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13 of the Best Free Social Media Management Tools

Later

Everything on this list will help you with fun things like Instagram Stories and hashtags, as well as managing the nitty-gritty data side of running a business on social. With Creator Studio, you can also schedule posts, track engagement rates, monitor comments, place in-stream ads, and manage multiple pages in one place.