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Is a Discord community right for your brand?

Sprout Social

Discord is the future of online communities. Traditionally associated with gamers, the platform has gone mainstream. Gen Z, in particular, is opting to spend time in smaller, private online communities. Discord is not a traditional social media platform. Instead, it is a community platform.

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Ask Buffer: How to Create High Quality Content

Buffer Social

High-quality content, regardless of platform, audience, or format, should inspire two things in your audience: a feeling (enlightenment, happiness) and an action (commenting to know more, bookmarking for a future date). If it’s entertaining, use sharp editing and the available features on your chosen social media platform.

Content 76
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Responsibility for Social Goes Beyond Content Teams

Convince & Convert

Brands are revisiting social media as a community-building tool, rather than a marketing platform. So tell me how you’re doing this or why you haven’t yet in the comments below, or find us @convince on Twitter. Your content team shouldn’t the only ones managing your company’s social media accounts.

Team 149
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How To Use Customer Insight To Power Your Business

The Realtime Report

Research is conducted using community platforms or on a one-to-one basis. You can find the best trends emerging in comments on Facebook Ads and posts, or by monitoring engagement using the elusive Instagram algorithm. Most businesses are unsure of how to make the most of such methods.

How To 114
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Controlling The Conversation: Strategies To Get People Talking.

Jason Yormark

Create Community Next you need to consider having a “controlled” community environment in your world. In other words, a community platform that lives on your site. A place that you can offer your customers/audience a place to communicate in addition to external channels. Just out of the chat.

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Responsibility for Social Goes Beyond Content Teams

Convince & Convert

Brands are revisiting social media as a community-building tool, rather than a marketing platform. So tell me how you’re doing this or why you haven’t yet in the comments below, or find us @convince on Twitter. Your content team shouldn’t be the only ones managing your company’s social media accounts.

Team 98
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Link Love Monthly: Best of March 2011

SocialFish

The Pros And Cons Of Facebook Comments (TechCrunch). 8 Signs You Have Outgrown Your Online Community Platform (Socious Member Engagement Blog). MIT Media Lab Identity, 2011 from readyletsgo on Vimeo. The Fantastic Five GIS Tools for Nonprofits (NTEN). When is the best time to tweet? 10 tips for social media introverts (SBOSM).

Sysomos 162