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Seven Skills Every Social Media Manager Needs

Webbiquity SMM

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Guest post by Eva Chan.

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Breaking down B2C vs. B2B social media metrics and why it matters

Oktopost

Are you measuring the right B2B social media metrics? Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. B2B social media metrics and how they differ from B2C As a B2B marketer, you know at the end of the day, you’re marketing to people.

B2B 62
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Top Social Media Manager Interview Questions and Answers [2023]

Hootsuite

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ).

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What to Tweet: Content Tips for Experienced Social Media Managers

agora pulse

Has your social media agency avoided Twitter? But seasoned social media managers know how to stand out with different types of content. Those social media managers who dislike Twitter for its character limit will love this tip: You can actually share long-form content by using Twitter threads.

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10 metrics to track influencer marketing success in 2024

Sprout Social

That’s why tracking key influencer marketing metrics effectively has become crucial. In this article, we explain which influencer marketing metrics you should focus on to prove a return on investment and show an impact on your overall social and business goals.

Metrics 97
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How to become a social media manager: 6 Tips from experts

Sprout Social

If you’ve seen her online, you might wonder how she got here and what skills are required to become a social media manager like her. For Jepson, the path to social was indirect. “I Are you considering a career as a social media manager, but don’t know where to start? Why become a social media manager?

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. Quantity still matters.

Research 257