Comments Communities Marketing Social CRM 
Convince & Convert
AUGUST 10, 2010
Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. It’s in our DNA.
Waxing UnLyrical
MAY 7, 2014
Soon I’ll be heading to Boston for a bespoke (I love that word) full-day training program for the Office for Diversity Inclusion and Community Partnership’s LFDP Conference at Harvard Medical School. Don’t Ignore Distribution in Your Content Marketing. The Complicated Problem of Social CRM. Yes, Haaahvahd.
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agora pulse
JUNE 13, 2020
In addition to marketing your business and connecting with customers, Twitter is the best social media channel to spy on your Twitter competition. I’ve worked on several social media events in which we’re tracking how the event hashtag is doing during the day. Don’t count Twitter out.
Dave Fleet
JULY 5, 2010
In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. First reported by the Startup North blog , the news was later confirmed by Sysomos, although their blog comment and tweet have both since been deleted. Acquired by. Jive Software. January 2010. February 2010.
Pixlee
NOVEMBER 21, 2017
We’d like to share a few of Pixlee’s unintentionally best kept secrets to make your marketing even more effective. Gain Visibility into Influencer Engagement Rates and Follower Counts using Social CRM. Check out how this helped The Sportsman’s Guide strengthen their online community. Collect Photos from Facebook Comments.
Social Media Network Marketing
OCTOBER 15, 2010
Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands.
Convince & Convert
SEPTEMBER 14, 2010
The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Leaving the etiquette alone for now, our focus is how marketers need to approach our targets.
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