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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.” At the time this survey was conducted, Twitter was still a close second, but as even the report authors wonder, can Twitter stay at #2 ? Leave a comment below or reach out on X/Twitter.

Research 257
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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Buffer Social

Tell us in the comments! The era of authenticity and personalization The demand for authenticity and personalized connections reshapes content creation, focusing on genuine interactions and niche communities.   There's a growing preference for smaller, specialized, trusted groups in community building.

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AI won’t replace social teams: Here’s why

Sprout Social

It’s about connection, and building a community—a human element AI just can’t fully replicate. Everyone is still going to want human-to-human interaction—the thing that’s most important about community building— to be driven by an actual person,” Jeff says. AI gets you the insights you need in seconds.

Team 131
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Shifting strategies: What you can learn from a network-specific social program

Sprout Social

As we surveyed the social landscape, we classified networks into two different categories–engagement and awareness. These networks, like Facebook, Twitter and LinkedIn, are primed for community-building posts. We learned a lot from taking a new approach and hopefully, you can learn from our strategic wins–and mistakes.

Strategy 104
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15+ Tips to Grow On YouTube Shorts

Buffer Social

Engage with your audience for community building We all know that engaging with your community on social media is one of the many keys to success. Here’s how to engage with your audience: Respond to comments on your Shorts. Use the Community tab to post updates, create polls, or share behind-the-scenes content.

YouTube 113
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What marketers need to know about managing social media through an economic downturn

Sprout Social

This ongoing consumer engagement allows brands to build connections and create fans at scale. A Q1 ‘23 Sprout pulse survey found that 77% of consumers are more likely to spend more with brands they feel connected to, up from 57% in 2018. Dietrich considers building this type of brand affinity to be a skill built over time.

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What to do with your 2020 social strategy now

Sprout Social

In Sprout’s 2019 #BrandsGetReal survey , we found that 91% of people believe in social’s power to connect people. In the wake of COVID-19, that might mean creating Zoom hangouts for your customers or posing community questions to get people talking. Messages about helping others grew by 1,174% in March, culminating in 19.5

Strategy 142