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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.” At the time this survey was conducted, Twitter was still a close second, but as even the report authors wonder, can Twitter stay at #2 ? Leave a comment below or reach out on X/Twitter.

Research 263
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Higher education social media strategy: How Gettysburg College makes the grade

Sprout Social

Here are a few of the ways Gettysburg benefits from these efforts: It builds community and advocacy Gettysburg College’s social media strategy found its sweet spot in helping audiences find meaning in the vision of the institution. Social’s influence is on an upward trajectory.

Education 102
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AI won’t replace social teams: Here’s why

Sprout Social

It’s about connection, and building a community—a human element AI just can’t fully replicate. Everyone is still going to want human-to-human interaction—the thing that’s most important about community building— to be driven by an actual person,” Jeff says. AI gets you the insights you need in seconds.

Team 128
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Shifting strategies: What you can learn from a network-specific social program

Sprout Social

As we surveyed the social landscape, we classified networks into two different categories–engagement and awareness. These networks, like Facebook, Twitter and LinkedIn, are primed for community-building posts. We learned a lot from taking a new approach and hopefully, you can learn from our strategic wins–and mistakes.

Strategy 101
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New Study Finds You Suck

Waxing UnLyrical

The other day I read that higher education consulting firm, Noel-Levitz, found that more than three-quarters of students and parents it surveyed never or only rarely read blogs on college websites. Content submissions have dropped and with that conversations in the comments section. I manage a blog for a mid-sized Canadian University.

Study 178
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What marketers need to know about managing social media through an economic downturn

Sprout Social

This ongoing consumer engagement allows brands to build connections and create fans at scale. A Q1 ‘23 Sprout pulse survey found that 77% of consumers are more likely to spend more with brands they feel connected to, up from 57% in 2018. Dietrich considers building this type of brand affinity to be a skill built over time.

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How a Candle Company Uses Social Media to Drive a Better Customer Experience

Buffer Social

The best marketers today are building loyal fans by engaging with their audience in the comments and in messages. That energy also translates into how we approach questions, answer comments, email, and DM’s. That energy also translates into how we approach questions, answer comments, email, and DM’s.

Company 89