Social Media Strategies Summit

OCTOBER 13, 2023

But for every high-profile failure, there are countless instances where brands got it exactly right when hopping on social media trends. This article will focus on the second camp, sharing 10 of our favorite examples of brands that used trending subjects to generate social engagement.

Examples 130

Examples Trends Social Media Brands 130

Sprout Social

FEBRUARY 1, 2024

Social listening plays a vital role in this area. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. Identify trends : Social listening pinpoints changing preferences and emerging trends. Here’s how.

Social Media 102

Social Media Sentiment Loyalty Microsoft 102

Sprout Social

FEBRUARY 28, 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. From emerging networks to well-established platforms, audiences have a nearly insatiable appetite for social media content across channels.

Social Media 95

Social Media Team Social Media Management Report 95

Sprout Social

APRIL 28, 2020

For some social media managers, reporting comes with the job. For others, leadership may have a more hands-off approach, expecting the social team to “just put this on social.” ” But making social media work is work, and measuring whether it’s happening requires at least a little analysis.

Report 117

Report Social Media Social Media Management Project 117

Pam Moore

MAY 7, 2023

That's why I was excited to come across Social Cat – a platform that promises to streamline the entire process of discovering, connecting, and collaborating with relevant micro-influencers. Social Cat makes it easy to find one another and collaborate. Social Cat is like the Tinder for Creators and Brands.

Small Business 148

Small Business Influencer Collaboration Marketing 148

Pam Moore

MAY 7, 2023

That's why I was excited to come across Social Cat – a platform that promises to streamline the entire process of discovering, connecting, and collaborating with relevant micro-influencers. Social Cat makes it easy to find one another and collaborate. Social Cat is like the Tinder for Creators and Brands.

Small Business 147

Small Business Review Influencer Collaboration 147

Mindjumpers

JUNE 25, 2012

Tweet Recently, ComScore , the global leader in measuring the digital world, published a report on social marketing and how it’s not just about getting likes! The report presents how companies should focus on engaging fans and sharing relevant content in order to successfully manage a Facebook page.

Report 277

Report comScore Marketing Groups 277

Keyhole.co

MARCH 11, 2024

Creating a monthly LinkedIn Analytics report is your go-to strategy for gauging your professional network’s engagement and reach. This immense user base presents an invaluable opportunity for professionals and companies to engage with a targeted audience. Yet, simply being active on LinkedIn won’t guarantee success.

Template 52

Template Templates Analytics LinkedIn 52

Oktopost

JANUARY 8, 2024

If you’ve ever been overwhelmed by all the data coming from social media, Oktopost’s latest update is about to change everything. Introducing our new and improved Oktopost Homepage – A fully customizable dashboard empowering data-driven teams to measure the impact of social immediately upon logging into Oktopost.

Data 125

Data One Spot Collaboration Overview 125

Sprout Social

AUGUST 12, 2021

A social media campaign template can help you speed through the documentation process so you can focus on bringing your team’s vision to life. Why you need a social media campaign template. They cut down on reporting time. Only 29% of marketers use social data to assess campaign performance.

Template 121

Template Templates Campaign Social Media 121

Sprout Social

MARCH 5, 2024

In total, they have 64 social media accounts and hundreds of thousands of followers across platforms. I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). The big misconception about social is that it’s easy.

Resources 97

Resources Telecommunications Collaboration Project 97

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. This is likely due to the fact that decision makers across industries are active on social media.

B2B 150

B2B Social Media Brands Hubspot 150

Keyhole.co

MARCH 24, 2024

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. In this exponential success, social media played a significant role. But how did they hit the marketing bullseye with their social handles? What makes Airbnb’s social media strategy successful?

Communities 59

Communities Social Media Strategy UGC 59

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Raise your hand if you’ve ever tried to juggle: Concepting, creating and scheduling dozens of social media posts across multiple networks. Soliciting and curating user-generated content.

Campaign 80

Campaign Report Social Media How To 80

Sprout Social

SEPTEMBER 2, 2022

Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. Org-wide social media marketing training. Level: Beginner.

Training 110

Training Course Resources Social Media 110

Pam Moore

MAY 7, 2023

That's why I was excited to come across Social Cat – a platform that promises to streamline the entire process of discovering, connecting, and collaborating with relevant micro-influencers. Social Cat makes it easy to find one another and collaborate. Social Cat is like the Tinder for Creators and Brands.

Small Business 78

Small Business Review Influencer Collaboration 78

Sprout Social

AUGUST 17, 2022

Is it time to step up your social media monitoring ? With so many networks and interactions across social media, tracking your engagement data can be tricky. According to the Sprout Social Index™ , 60% of brands analyze their social data daily. 10 social media monitoring tools that should be on your radar.

Campaign 119

Campaign Social Media Tools Hubspot 119

Sprout Social

APRIL 29, 2024

According to The 2024 Influencer Marketing Report almost half of all consumers make purchases at least once a month because of influencer posts. With its visually stunning content and endless scroll of inspiration, the platform has become a major player in the UK social media landscape, particularly among the young.

Influencer 96

Influencer Instagram Brands Fashion 96

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. In influencer marketing, that influential person collaborates with a brand to promote something.

Influencer 145

Influencer Social Media Marketing How To 145

Oktopost

SEPTEMBER 13, 2022

Social media for financial services is a rapidly growing sector. An Emarketer report forecasted that digital ad spending in the financial services sector would grow 9.7% Financial service companies that don’t have a social media presence risk being perceived as out-of-touch or even untrustworthy. billion in 2020.

Platform 84

Platform Social Media Insurance Education 84

Sprout Social

AUGUST 24, 2022

Olivia Jepson , Sprout’s Social Media Strategist, is the unofficial face of our brand on Instagram and TikTok. Not only is she on-camera talent, she’s also responsible for creating content, helping build our social strategy and analyzing social data. For Jepson, the path to social was indirect. “I sproutsocial.

Social Media Management 98

Social Media Management Social Media Tips Skills 98

The Realtime Report

FEBRUARY 15, 2024

But how does this translate into social media? Edutainment as a Social Media Powerhouse Social media has transformed the way we consume content, and edutainment is riding this wave. However, marketers will need to navigate the challenges this content style presents.

SEO 103

SEO Trends Education Embedding 103

Oktopost

JUNE 1, 2023

Without the right approach, leveraging social media can feel like a constant source of friction. Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Constraints on time and resources.

ROI 62

ROI Social Media Marketing Curation 62

Sprout Social

FEBRUARY 12, 2024

But you don’t realize the benefits of influencer marketing by simply collaborating with someone with a high follower count. They collaborate with Productivity Consultant Paul Minors, whose expertise mirrors the needs and interests of Pipedrive’s core audience. It has to be strategic. Take Pipedrive, for example.

Influencer 99

Influencer Marketing Collaboration ROI 99

Pixlee

AUGUST 17, 2020

The social media landscape is changing rapidly, as are the social media tactics brands use to stay in touch with their fans. Unfortunately, many companies lose customers because they cling to outdated social media tactics. But this tactic ignores the social aspect of social media.

Social Media 96

Social Media Authentication UGC Communities 96

Waxing UnLyrical

APRIL 30, 2013

I am a social media advocate. I love the collaborative energy, thoughts and community. But I hate the ugly side of social media sharing; especially when kids are involved. Due to the nature of its presentation and direction, fair use for educational purposes also applies. Guest post by Jenelle Conner.

Social Media 279

Social Media Meme Reddit Public Domain 279

Unmetric

OCTOBER 13, 2019

Fast forward to the present, flipping through catalogs is replaced by scrolling of thumbs to view their product images. Victoria’s Secret is a world-renowned lingerie, womenswear, and beauty products brand that has an astounding social media presence. Or wait, is social media Victoria’s Secret? About this report.

Social Media 99

Social Media Apparel Fashion Instagram 99

Sprout Social

JANUARY 4, 2021

It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute it, especially when you consider the impact the events of 2020 have had on marketing as a whole. Using social data to prepare your pitch. Packaging and presenting your pitch to get your team on board. What’s the big idea?

Campaign 119

Campaign Social Media Marketing Metrics 119

Sprout Social

APRIL 29, 2024

According to The 2024 Influencer Marketing Report almost half of all consumers make purchases at least once a month because of influencer posts. With its visually stunning content and endless scroll of inspiration, the platform has become a major player in the UK social media landscape, particularly among the young.

Influencer 61

Influencer Instagram Brands Fashion 61

Keyhole.co

MAY 3, 2023

For example, if you were a national Mexican restaurant chain, you might want to find the most influential people that regularly post on #TacoTuesday, as they’re a natural fit for a collaboration. Keyhole presents key metrics through dashboards of tracked hashtags or keywords. Create custom reports 8. Get started for free here.

Hashtag 52

Hashtag Social Media Sentiment How To 52

Sprout Social

OCTOBER 16, 2023

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. More than half of consumers (51%) say responding to customers makes brands the most memorable on social media.

Brands 108

Brands How To Authentication Collaboration 108

Adam Sherk

MARCH 8, 2012

For most publishers social media has earned itself a prominent seat at the audience development table. However many still face issues with strategy, execution and incorporating social into a cohesive program. Here are eight social media questions that publishers should be asking themselves: 1.

Publishing 215

Publishing Questions Social Media Activities 215

Keyhole.co

DECEMBER 15, 2023

You still need to carve a memorable niche among audiences, particularly on social media platforms. They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening. Mentionlytics makes use of advanced AI for social listening and brand monitoring.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring is the act of paying attention to what is being said on social media. In recent years, we have come to understand that social media monitoring is your brand’s first line of defense against a potential crisis. And this is where social media monitoring tools come into place.

Tools 52

Tools Social Media Sentiment Price 52

agora pulse

FEBRUARY 11, 2021

Collaborations. It’s those Clubhouse conversations that can help you grow your audience and ultimately presents an opportunity to gain new clients. Many people are reporting making incredible connections that are naturally leading to new clients and opportunities. Clean up your social profiles on Instagram and Twitter.

Collaboration 167

Collaboration Instagram Conversation Domain Name 167

Sprout Social

NOVEMBER 21, 2023

What are they posting on social media? This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. For example, analyzing your competitor’s social media might reveal gaps in your own strategy. You need to know it all.

Sentiment 90

Sentiment Metrics Analysis Trends 90

Social Media Marketing

JUNE 5, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 140

Social Media Foursquare Journal Flipboard 140